From Chicago, the latest from our daily newsletter at podnews.net with Magellan AI. Audio is still healthy and thriving, according to Amplifi Media and Coleman Insights, but video is more important than ever. Speaking at Evolutions in Chicago, Stephen Goldstein and Jay Nachlis revealed that 77% of podcast consumers are consuming both audio and video. If we thought that Gen Z was leading the way, and they were the ones primarily using YouTube, this dispels that.
Most people, just about everybody, is some combination of audio and video. We've an interview in the Podnews Weekly Review this week from Evolutions. Nick Viall has renewed his sales agreement with Libsyn Ads. He'd signed with AdvertiseCast, which is now called Libsyn Ads, in February 2023, after Kast Media's bankruptcy. Writing in Soundbite, Ashley Carman suggests that the near four-year deal with Libsyn Ads is worth between $20 and $30 million.
As covered yesterday, Oxford Road published its white paper containing the definition of podcasting, including a study of consumers. The study reveals that 72% of US podcast listeners now define the traditionally audio-only medium as being inexorably linked to video. And what's more, it says 52% say that videos of people discussing topics available only on YouTube still qualify as podcasts, even without an audio-only component. The new iOS 18.4 podcast widgets appraised by 9to5Mac.
We link to that today. The Independent Podcast Awards are open for entry. And the organisers have announced a new event, the Independent Podcast Forum, a one-day event for indie creators. The awards attracted more than 400 entries last year. We're a partner. Lava for Good renewed its partnership with iHeart Podcast. The announcement includes an expansion of its slate. Edison Research will publish the Women's Audio Report with SiriusXM Media in a two-part webinar series in April.
The report examines women's audio consumption behaviours, including listener demographics, content preferences, discovery habits, and advertising engagement. iHeart Podcast is to launch a slate of podcasts in Asia. In addition to producing original podcast content in Asia, this new partnership will also focus on extending the reach of iHeart Podcast's current catalogue of 800 or more shows across the region. German podcast company Podigee has launched a new AI-powered analytics tool.
By asking natural language questions, creators can tap into real-time personalised analytics. And Roma Tre University in Italy is hosting the first European conference dedicated to podcasting as a tool for research, education, and information. The event, which is entitled Knowledge in Your Ears, will take place in Rome on April the 10th to the 11th, working with the WePod project.
In People News, Emmy Award-winning sound professional Arno Stefanian has joined 4 Feet Studios Advisory Board, and Casey Spivey has been named VP of Podcast Operations for Pioneer. And in podcast news, with Airwave, every minute of MinuteEarth delves deep into a science question you might not even know you had. But once you hear the answer, you'll want to hear it with everyone you know. Yesterday, why malaria isn't just a tropical disease.
MinuteEarth is from Airwave, and we thank them for their support over the last couple of months. The Chuck Toddcast is back after the anchor left NBC News in early February. The relaunched version is a daily hour-long show, highlighting the benefits of media personalities naming shows with their names, since it strengthens their negotiation to retain that show if they leave. Maybe we should change this name to Pod News with James Cridland. What do you think?
The Glass Cannon podcast has joined Realm for distribution and ad sales representation. The actual play RPG podcast first launched in 2015. AdWit, the audio drama writer's independent toolkit, is back for a third season. It's hosted by Sarah Golding and Lindsay Harris-Friel, and the show analyzes what fiction podcast writers want, and digs deeper into the craft of writing audio drama. And this podcast is sponsored by Magellan AI. No more manual outreach.
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