The latest from podnews.net with Uncover from CBC. Podtrac has published its top 25 new US podcasts for 2024 from its participating publishers. The NBC news show Mortal Sin from Dateline is number one. Wondery has six shows in the list. Podtrac has also published a top 10 global list for the year. Diary of a CEO is number three, The Daily is number two and number one is... you guessed it, Joe Rogan.
Triton's US Podcast Ranker was released, we'll link to that today as well, there's no change to the top five. That measures participating publishers only as well. Podcasting is one of the most powerful tools we have for connecting European stories. That's according to Andrea Knezovic, who's communication manager for WePod. She's quoted in Eurowaves, a new podcast newsletter focusing on podcasting in Europe, which has launched this week.
It's free and we link to how to subscribe today. BuzzFeed has sold First We Feast, the makers of Hot Ones, to a consortium including Crooked Media. The sale was an eight-figure deal. And Vox Media's ProfG Pod with Scott Galloway contains some numbers from Scott Galloway about his podcasts on December the 11th, Oscar Trimboli spotted them for us to listen to.
Pivot does about 7 or 8 million a year, it'll do 10 this year. By the way, I talk about money, I think it's an attempt to keep poor people down when people are making a lot of money don't talk about money. PropG does less, PropG does around 5 or 6 million, but it's growing faster, it's growing 40% a year. Raging Moderates will probably do 1 to 2 million next year as we get going. These are small businesses, except they're ridiculously profitable once you get to a certain point.
This podcast has a producer, an associate producer, a tech person, and a sound engineer, and we have some analysts supporting some of the data, but okay, what are those costs? A half a million to a million bucks a year? If you have really talented young people who you overpay, see above ProfG Media, you know, once you get to a half a million or a million in revenue, it's all gross margin. It's all profits. So these things can be massively profitable once you get to a certain point.
The book that influenced a generation of audio communicators, Valerie Geller's Beyond Powerful Radio has launched a newly updated third edition. Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcasts, and all digital media. You can learn how to get, keep and grow audiences with powerful storytelling and become a dynamic presenter.
The book holds the tools needed to create winning content, tell compelling stories, create your brand, develop talent, produce a show, report the news, sell and even write commercials. There are practical tips and methods from over 50 top experts from across the world of media, including me. You can buy Beyond Powerful Radio today in paperback or as an audiobook. You'll find a link in our show notes. It could be the best investment you'll make in your career.
We thank Valerie Geller for her support today. In podcast news, The Empty Coffin, a weekly deep dive into the paranormal, true crime, supernatural folklore and dark history, releases a new episode today all about ghost stories for Christmas. From Dickensian classics to the dark unknown, Tony Walker joins the podcast's host Greg Hansberry to rekindle the eerie charm of a forgotten holiday custom.
NPR's comedy podcast How To Do Everything helps write the ending to a children's book today, using best selling thriller authors Gillian Flynn and James Patterson. The book is all about an umbrella named Bella who hates the rain. And on the first day of business, The Business Owner's Journey gave to me a quick episode with some actionable insights. Needs work, doesn't it?
Anyway, that podcast is ending its first season with 12 Days of Business, some quickfire episodes with fresh insights and highlights. And this podcast is sponsored by CBC, from CBC Uncover brings listeners explosive high calibre investigations and true crime series and CBC is currently accepting pitches from independents and publishers to be part of that successful podcast. You'll find a link in the show notes and that's the latest from our newsletter.
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