The latest from our daily newsletter at podnews.net with CoHost. How much can you earn by switching your podcast to Spotify's new video podcast partner program? One company did and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLaughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file, which is used even if listeners only consume the audio track.
So one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners. The Spotify partner program is, she concludes, an untested program with secretive math. "The risk just isn't worth it." An exclusive for you today, the Podcast Show London has announced its partners for the show, including Podnews and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We'll be there.
You can use code PODNEWS10 to save money on selected passes so you can be there too. Evergreen has launched Evergreen Now, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts and live sports and is available on platforms including Apple, Android, Roku and more. What's a podcast on YouTube? Whatever YouTube wants it to be, it turns out.
There's a page on YouTube which we linked to today which says, sometimes YouTube may automatically classify a playlist as a podcast. If this is incorrect or if you don't want the playlist to be set as a podcast, blah, blah, blah. Well, one Podnews reader tells us that one way YouTube appears to set a show as a podcast is if the creator uses the word podcast in the title. Anyway, if that's happened to you, hit reply to let us know. And maybe that explains the one billion viewers figure.
Auddia, which launched a podcast app that would strip all the ads out of shows without a publisher's permission, is to present at South by Southwest in a session called Podcast Apps Need to Step It Up. It earned no revenue at all in the first nine months of 2024, according to its own accounts, and warned in November that it was running out of money. The presentation will outline how the company views the podcast industry's financial landscape.
Congratulations to iHeart's Spreaker, Voxnest, and Triton Digital, as well as Audiorella, who all achieved IAB Podcast Measurement Guideline version 2.2 compliance today. iHeart's Omny Studio gained that certification at the end of last month. That means that IAB certification is now up to date for all major participating podcast hosts. Spotify for Creators stopped participating in April 2024, though Spotify's enterprise host Megaphone recertified in August.
In New Zealand, Dom Harvey has re-signed with Acast. The award-winning show, launched in 2022, has achieved 4.4 million downloads. And thank you to Goalhanger, the UK's largest independent podcast producer, who became a PodNews supporter this week. We're a listener to at least two of their shows. Goalhanger and other supporters pay for PodNews to make sure it's free for everybody, and you can become a supporter as well at podnews.net slash Patreon. And thank you.
And sorry we're late today. We've had a long power cut today with a tropical cyclone on the way. Brilliant. Wish us luck. And in podcast news, Tickets to Travel is the podcast for the business of travel experiences. And his latest episode looks at the world of music tourism, ticketing, innovation and festival travel with Bobby Blast, who's a DJ, global music curator and the visionary behind BlastFest, the West Coast's premier Afrobeats festival.
Also this week on Oddly Specific, Meredith Lynch and Blakely Thornton unpack Kim Kardashian's impact on criminal justice reform. From Keeping Up with the Kardashians to the Trump administration's new pardon czar, this episode explores how celebrity advocacy can reshape perceptions of justice. This podcast is sponsored by Co-Host. If you're looking for better podcast analytics, Co-Host gives you insight into download sources, audience demographics, episode consumption and more.
You can sign up for a free trial today. There's a link in the show notes. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.