The latest from our daily newsletter are podnews.net with Magellan AI. People are spending 44% more time looking at Spotify's app than last year.
The demand from podcast audiences for video is, I would say, undeniable at this point.
...says Spotify's Maya Prohovnik in an exclusive interview with a Podnews Weekly Review today.
For almost all shows who have switched from audio to video, they're making more total revenue.
...she told us, and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us,
I really think that's the wrong way to look at the big picture. If you are already making video content or if you're thinking about expanding to video, I think you're going to be thrilled by the outcome of SPP.
Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution.
We acknowledge that gap, we see it, we agree with the problem, and so we're working on that.
Elsewhere, The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only on Cameo, Instagram, TikTok, and YouTube. Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on April the 17th. Originally called Revenge of the Screensavers, we link to episode one. Today, it's a 56K MP3 Pro file weighing in at around 14 megabytes.
Audacy's Podcorn, now called Audacy Creator Lab, has been accused by some podcast hosting companies of dirty tactics. Podcorn partnered with a number of podcast hosting companies to offer monetization options for their customers. But when the company rebranded to Odyssey Creator Lab and added a free podcast hosting service themselves, Audacy emailed those customers directly, encouraging them to switch hosting company.
A cautionary warning to anyone to insist on non-solicitation clauses when setting up partnerships, perhaps. Audacy tells Podnews in part the suggestion of anything improper is absurd. We have their full statement in our newsletter. It was Headliner's seventh birthday last week. 1.5 million podcasters in 193 countries have used Headliner since it launched. And Quill has written about the art of subtle branding in branded podcasts.
And in podcast news, The Way We Were has hit episode 100, and they're celebrating with comedy icon Paul F. Tompkins and his brilliant wife, actor and podcaster Janie Haddad. For nearly two years, the show has been gleefully digging through the glamorous rubble of celebrity breakups, from the tragic to the tawdry. But this time it's something new, welcoming a real-life couple to the sofa to share their own take on love, loss and everything in between.
It's funny, honest and occasionally chaotic. Why is Amy in the Bath? is the first and only cinematic bathing podcast. Three years ago, two journalists asked a silly question, why does Amy Adams do so many bathtub scenes? Backed by a data set of 2,000 films from 1927 to 2025 and interviews with scholars, this is the not-so-silly story of how wellness, nostalgia and the eradication of the middle class conspired to make the bathtub a dominating visual in 21st-century pop culture.
Small Town Dicks returns for its 16th season today. The show, hosted by Yardley Smith, features identical twin detectives Dan and Dave and acclaimed cold case investigator Paul Hulls. It kicks off with a gripping two-part episode featuring a high-profile cold case that Paul helped solve.
And in the Pod News Weekly review this week, a full interview with Maya Prohovnik of Spotify, John Spurlock, who has architected a way for podcast apps to report playback activity, and Dino Sophos, about the CrossWires Festival. You'll find the Podnews Weekly review wherever you get your podcasts. And this podcast is sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth with Magellan AI.
There's a link in the show notes today. And that's the latest from our newsletter. To read all the stories and to subscribe for free, we're at podnews.net.