The latest from podnews.net with Central Talent Booking. Transform your podcast guest lineup. Spotify has launched Creator Milestone Awards, which will be given to podcasts that reach particular streaming levels on Spotify. It's the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. And like YouTube, award recipients will be hand-delivered a physical Spotify plaque.
If you're gold, that means 500 million or more lifetime streams, you'll be Joe Rogan, Crime Junkie, Armchair Expert, and Last Podcast on the Left. But also, in gold, two German podcasts, and one of those, Gemischtes Hack, only has 285 episodes. So each episode has been played an average of 1.7 million times just on Spotify. Even more impressive, there are only about 120 million native German speakers.
Anyway, we've the full list, including silver and bronze, all linked from our show notes and our newsletter at podnews.net. Sirius XM has pulled its video versions of Alex Cooper's Call Her Daddy from Spotify, along with other Unwell Network shows. The shows will be viewable on YouTube and the Sirius XM app, Cooper posted on Instagram, saying that you can watch on YouTube for free. How do you make podcast advertising work better? Well, don't make the ads dull and boring.
Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One's Pierre Bouvard. There's a PDF, a video, and a white paper to download. PodOps has added AI Blog, a new feature to turn audio into written articles, and McDonald's fries. They're less tasty than they used to be, and that's a scientific fact. Los Angeles only has 14 public bathrooms.
These are top podcast fun facts of 2024, as compiled by earbuds. Facts that people learnt from podcasts. One fact, apparently, is to have a teaspoon of apple cider vinegar diluted in a glass of water before every meal, which is supposed to prevent blood glucose spikes, but probably only works because it makes you feel as rough as a dog. Anyway, top podcast fun facts of 2024 is linked today from our show notes and our newsletter at podnews.net.
In People News, Jonathan Pascoe has joined UK production company Listen as executive producer. He joins from MTV and Comedy Central and has also worked at BBC Radio 2 and UK station Heart. And The Podglomerate has hired Peri Gross as manager of marketing and audience development. She joins from Sirius XM. And in podcast news... It's a tale of murder, skullduggery and international intrigue. CBC's Sea of Lies from Uncover is new this week and has taken more than a year to produce.
It's about a Canadian con artist who committed most of his crimes in the UK over a five-year period. It's a tale of murder, stolen identities, fine art, a diaper stuffed with gold bars, and a crime solved by a Rolex watch. From rural Canada to coastal England, he lied and deceived at every turn. It's out this week.
Ideal for Gen Z and young millennials, Heart to Hustle launched earlier this month, highlighting the journeys of people who've transformed their side hustles and creative passions into fulfilling careers. Today's guest is Marcus Collins. Audioboom has renewed its partnership with a 10-year-old podcast, No Such Thing as a Fish. The Rest is History is to be made into a TV show by Wheelhouse, it's been announced.
Kaushal Niroula and Danny Garcia drained their victims' bank accounts and upended their lives. The two men masqueraded as real estate moguls, art dealers, bankers and even royalty. As their web of manipulation crossed academia, immigration and finance, they scammed anyone they could, including each other, until they committed the one crime they couldn't con their way out of, murder. True Crime News presents American Hustlers is new this week with Odyssey and Telepictures.
And El Chapo escaped after his associates dug a tunnel into his jail cell. American bank robber John Dillinger escaped twice. Once with a fake pistol carved out of wood, and once while he managed to create a diversion. These are some of the greatest escapes in history. And Greatest Escapes is new today from iHeart Podcasts and Film Nation Entertainment. It's hosted by Arturo Castro. And this podcast is sponsored by Central Talent Booking. Transform your podcast guest line-up.
Central Talent Booking delivers top-tier guests, celebrities, influencers, thought leaders and compelling experts to elevate your podcast. You can learn more, there's a link in the show notes. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.