Selling your podcast: what’s it like? - podcast episode cover

Selling your podcast: what’s it like?

Jan 14, 20254 minEp. 1992
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Episode description

Mistakes and lessons along the way, from Tanner Campbell. Sponsored by Central Talent Booking. Your Podcast Deserves the Best Guests - Central Talent Booking helps you secure top-tier guests to boost your podcast’s reach and engagement. Find out how. https://podnews.net/cc/2754 Visit https://podnews.net/update/selling-a-podcast-experiences for the story links in full, and to get our daily newsletter.

Transcript

The latest from podnews.net with Central Talent Booking. Your podcast deserves the best guests. What happens when you sell a podcast? Writing for Podnews, Tanner Campbell explains how he sold his podcast by accident and his mistakes and lessons along the way. It's a good read. You'll find it linked from our show notes and our newsletter at podnews.net today. Podcasts have done many things, but is this the first time they have named a moon?

Quasi-moons were documented on WNYC's Radiolab last year, and in May, Radiolab and the International Astronomical Union launched a contest that would enable a Radiolab listener to name one of Earth's quasi-moons. The winning name is Cardea, the Roman goddess of thresholds, transitional spaces, and door hinges. Podseo is a brand new podcast SEO service from Andrea De'Marci, a co-founder of Spreaker. You can get in and play around for free.

The service allows creators to grow their SEO efforts and watch what their competitors do. The Women in Podcasting Awards has a new name for 2025, the Women Podcasters Awards. The awards start receiving nominations in February, but are currently looking for sponsors. Vox Media has made a number of redundancies. It's unclear how many impact podcasting at the company. And what's in your wallet? Is it helping itself to your affiliate money?

Because it's not just Honey who've been stealing affiliate codes. Capital One's shopping browser extension has been doing much the same thing, according to a lawsuit filed this week. If you're asking listeners to use a promo code when buying a product, chances are that Capital One is rewriting that code as their own. And we link to the lawsuit papers today for you to take a peek for yourself.

And in podcast news, for all the current excitement about video, clips of a radio show by James O'Brien have been doing really well on YouTube for years. Now, a new podcast called James O'Brien Daily will take the three-hour daily radio show and make a 60-minute version for podcast. Hosted on Captivate, it's from Global's national radio station that's leading Britain's conversation, LBC. Elsewhere, the BBC World Service and CBC have launched The Con, Kaitlyn's Baby.

Today, a young mother called Kaitlyn tells tales of rape, baby loss and even a coma. Many try to help her. But then the truth comes out. It's all lies. You can listen to the whole thing on BBC Sounds and CBC True Crime Premium, and it's available weekly on Open RSS. A new series in the Monster True Crime podcast franchise, Monster BTK, launches today from Tenderfoot TV and iHeart Media.

It's the sixth season and focuses on BTK, the true story of Dennis Rader, known as the BTK killer, who murdered at least 10 people in Kansas between 1974 and 1991. And Toni Told Me with Toni Tone is new today from Audio Always, from author, content creator and the internet's big sis, Toni Tone. Toni brings her signature warmth and wisdom to tackle the challenges we all face, be it relationships, family dynamics, career crossroads or those tough moments in between.

We're promised real talk and real tea. This podcast is sponsored by Central Talent Booking. Your podcast deserves the best guests and Central Talent Booking helps you secure top tier guests to boost your podcast reach and engagement. You can find out how there's a link in the show notes. And that's the latest from our newsletter to read all the stories and to subscribe for free. We're at podnews.net.

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