Reaching Gen Z - from Copenhagen, the latest from Podnews.net with Soundstack, earning more programmatic revenue. For brands, podcasts are a great place to reach people that they couldn't reach before. Earlier today at Audiodays in Copenhagen in Denmark, Amplifi Media's Stephen Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences or Gen Z. Good news from Good Tape, episode 2 of the magazine has been printed and will begin mailings this weekend.
You can still buy the celebrity issue on their website. It investigates a range of questions around the concept of celebrity and the ways in which it's shifted and warped audio over the years. USA Today has written a negative piece about the effect of appearances by Trump and Harris on podcasts, which have only, they say, reached less than 30% of all voters.
28% have seen Harris on a podcast and 22.5% for Trump, according to the newspaper, which, including print and digital subscribers, reaches just 0.6% of all Americans. YouTube Shorts can now be up to three minutes long. The updates started rolling out earlier this month, making it an ideal place to promote podcasts. Headliner might help you there. The Signal Awards have announced Esther Perel, Matt Rogers and Bowen Yang as inaugural recipients of a Special Achievement Award.
The award aims to honour Where Should We Begin and Las Culturistas as the two podcasts that are defining culture. Seven years after the release of S-Town, the podcast is still shaping the lives of the people in Woodstock, Alabama. In an excellent long-form article by Elle Hunt, good tape looks at how the podcast affected the small town when it was published and the impact the podcast is making today.
And it's the last day to enter the Webbys today to get early entry pricing. There's a link in our show notes and our newsletter at podnews.net. And in Podcast News, Podcast Perspectives has interviewed Gretta Cohn, the Pushkin Industries CEO and founder of Transmitter Media. The show discusses her career path from cellist for cursive and bright eyes to an intern at The Village Voice, to producer at WNYC and Earwolf and then founding her own company.
Hosted by Matt Stoller and David Dayen, two of the leading voices in America on the anti-monopoly movement, Organised Money explores how monopolies control our lives, from our food to our drugs to our dating lives and so much more. The show was released last week and broke the top 200 in Apple Podcasts. It's made by Rock Creek Sound, a family-owned production company. And What Happens Next returns for a ninth season today, looking at a number of critical areas that will define our future.
The show, with expert guests, examines what happens if we don't change course, then highlights positive changes already underway and empowering listeners with actionable steps. This podcast is sponsored by Soundstack. So you've got a portfolio of podcasts and you're looking for more opportunities for them in 2025. Well, here's an idea. You can help them earn more programmatic revenue. It's simple with Soundstack. Every podcast and streaming audio business deserves a chance to grow.
You can find out more about Soundstack in the link in our show notes. And that's the latest from our newsletter. To read all the stories and subscribe, we're at podnews.net.