The latest from our daily newsletter at podnews.net with Magellan AI. Podcasting is now a $2 billion ad industry in the US, earning a total of $2.4 billion in US podcast ad revenue in 2024. "This rebound is driven by continued expansion of podcast networks, deeper brand integrations and advancements in audience targeting," according to the IAB and PwC Internet Ad Revenue Report, in total, internet advertising revenue hit $258.6 billion in 2024.
That's its highest since 2021. The report's a free download. The theme music from Noiser's Titanic Ship of Dreams is like all Noiser podcasts crafted by the company's in-house music team. Noiser has published a behind-the-scenes video of how it all works, including a wheelbarrow, an oil heater and some hammers. The show started to be released earlier this month and has topped the charts in various countries.
Video podcasts got a mention in Netflix's earnings call by Netflix's co-CEO Ted Sarandos, according to John Wardock. Here's the clip.
As the popularity of video podcasts grow, I suspect you'll see some of them find their way to Netflix.
What a tease. Magellan AI has published a new case study featuring Mint Agency, an independent media agency focused on smarter podcast buying strategies. Stephen Bartlett of The Diary of a CEO has revealed that he turned down two $100 million podcast deals because they would have tripled the ads on his show. iHeart-owned Inside Radio reports that iHeart-owned Triton Digital says that iHeart is the number one U.S. podcast sales network for March.
The ranker measures participating publishers. Sonoday is a new podcast contact platform helping people find contact information for shows and add their responses for podcast marketing. You can do amazing things with sound and centuries of sound, apart from making mixes of recorded sound from specific years. He's up to 1950. Also produces soundscapes, like one we linked to today from various protests across the U.K. He says it works best in headphones.
And in further reading today, Julia Barton writes about how video has always competed with audio. And Eurowaves has interviewed Sam Sethi from the Podnews Weekly Review, all about AI. It's a rainy Monday, so time for some tech stuff, faster feed updates and a more reliable, performant podcast app. The new owner of Castro has posted a report looking back on a full year of owning the popular iOS app.
MetaBlogger is a hybrid audio content platform where human creators establish channels but use AI technology to deliver their content instead of their own voices or faces. Is that our future? And Metacast, a podcast app, has documented the work behind podcast chapters, bookmarks and transcript search. And in podcast news, as news about Pope Francis' death spreads across the world, White Smoke, the path to a new pope, explains what happens next.
It was released at the end of February by Callaruga Shark Media. At a time when more women are listening to podcasts than ever before, Share, Strategize and Shine is the go-to show for women who are ready to step behind the mic themselves. You'll hear heartfelt strategies for creating a soul-led podcast. It doesn't just sound good, it grows your business too.
If you've ever dreamed of using your voice to create more impact and income, this podcast will show you how and remind you that when women speak, the world listens. And like Amuse has recently rebranded to include Remix's culture in the title to reflect the dynamic Remix culture it explores and uncovered. It's full title, like Amuse, Madonna Remix's culture.
And the podcast, which was nominated for a 50 over 50 award, is currently charting globally with impressive rankings for the episode 10 pivotal moments in Madonna Remix's history. And this podcast is sponsored by Magellan AI. Mint agency's secret to smarter podcast media buying is better insights and faster planning from Magellan AI. You can see how they did it. There's a link in the show notes. And that's the latest from our newsletter.
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