The latest from our daily newsletter at podnews.net with CoHost's tracking links. Pocket Casts has opened its web player to everyone. You don't need an account to listen. We've linked to our daily podcast to try it out today. You'll find that linked in our show notes and our newsletter at podnews.net. You can also download Mac and Windows desktop apps too.
And if you sign in, you can rate shows and store your favourites and keep tabs of what you've listened to, which syncs to the app as well. Up until now, it was behind a paywall and only available to PocketCasts Plus users. The company's press release includes significant promotion of the benefits of Open RSS. "The future of podcasting shouldn't be locked behind walled gardens."
it says, "podcasts belong to the people, not corporations," adding that: "Podcasting is one of the last open corners of the internet. And we're here to keep it that way." Well, we're linking to the PocketCasts web player from our podcast pages. One way to link programmatically is to use the Apple iTunes ID. More details in our show notes. That'll also open the PocketCasts app if it's installed on mobile.
The PocketCasts web player isn't yet optimised for mobile and doesn't show transcripts. An Apple Podcasts web player was launched last year. And while it too doesn't show transcripts, it works flawlessly on mobile, especially when installed as an app on Android. "My voice was made with Podcastle."
Elsewhere, as the number of podcasters, producers and students from across higher education get involved in podcasting, the Higher Ed PodCon has been announced in the podcast conference capital of Chicago at the University of Illinois campus in the city on July the 12th. Already confirmed as a speaker is Matt Abrahams from ThinkFast, TalkSmart. Magellan AI now lets advertisers measure podcast ad reach against their own first-party and third-party audience data.
Magellan AI ingests advertiser-supplied hashed email lists of their audience segments, says the company. We match them against podcast ad exposure for insights on reach, audience overlap, and targeting effectiveness. Triton Digital's Sounder announced that it will be implemented by Audioboom. The podcast network will get brand suitability guidance and advanced contextual targeting. Spotify published its annual music economics report.
For 2024, the company paid out $10 billion to the music industry last year. And audio versus video, 2025's fiercest fight is its most pointless one, claims Nick Hilton in a long read today, which we'll link to. Turning a video, he says, into a podcast is as easy as closing your eyes. But turning a podcast into a video requires several hours of outsourced labour. In People News, Jason Kalin has joined Frequency as chief commercial officer.
Most recently, Jason served as the chief business officer at Nativo, a top native ad exchange and creative ad platform for brands and publishers. And in podcast news, section 230, the law that made the internet a lush garden of user content. Democrats and Republicans want it gone. But what's the real story? Tech journalist Mike Masnick explores this in the new series, Otherwise Objectionable.
The immersive docuseries features experts who witnessed the birth of the web, the congressman who wrote section 230, and the tech pioneers who couldn't have succeeded without it. Self-improvement show The Art of Manliness has partnered with Backyard Ventures to expand its brand and increase its visibility.
The 15-year-old show's host, Brett McKay, says that the new partnership will allow them to continue producing the quality show their listeners have come to expect, while partnering with brands that resonate with their audience. The Moonshot podcast launched this week and at an event in South by Southwest. The show focuses on Google X, the innovation lab within Google Owner's Alphabet. Good news for DIYers everywhere.
This old house radio hour has been announced by LAist Studios and American Public Media and starts airing on March the 22nd. And the business owner's journey returns for season two today, with insightful conversations with top entrepreneurs and business strategists. And this podcast is sponsored by CoHost. Discover what drives podcast downloads with CoHost's tracking links, a charitable smart link alternative.
Trusted by leading creators, brands and agencies, you can sign up for a free seven-day trial of CoHost's tracking links. There's a link in the show notes. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.