From Brisbane Airport, the latest from our daily newsletter at podnews.net with Riverside. Americans listen to audio for almost four hours every day, and almost one in five hours listening to ad-supported audio is listening to a podcast. The data is released by Nielsen today in the company's 2024 quarterly audio report, including data from Edison Research.
Commercial radio gets a 67% share of ad-supported audio. For those aged 18 to 34, podcasts are even more popular, taking up almost a third of all time spent listening to ad-supported audio. Positive numbers, but ones that show how much growth is possible. 48% of 18 to 34s in Australia are listening to podcasts every month, according to new data, and podcast listeners are listening to more shows. The 2024 Australian podcast report was released today, released by Australian commercial
radio industry body Commercial Radio and Audio. The report, though, needs to be read with caution, because it relies heavily on data from the Triton Digital Podcast Ranker, which only lists participating publishers. One claim in the press release, quoted by Lizzie Young, CRA's CEO, is that 63% of podcasts are achieving more than 100,000 average monthly downloads. And
that simply isn't true. Based on our analysis, this number comes from the top 200 participating shows in the ranker, where, for example, in December, 139 of the 200 listed shows achieved more than 100,000 downloads, which is about 70%. Most podcasts will achieve significantly less than this. And additionally, the report claims that total average monthly listeners in 2024 increased 8.5% year on year, but those are numbers for
participating publishers. And as the small print notes, numbers will increase as new publishers join. The ABC joined in December 2023. The CRA weren't able to respond to us by press time. Other Australian data includes the Deadset Studios Pod Poll 2024, released in September. Mowpod Charts is a new replacement to Chartable's chart ranking tool, forever free. The tool contains historic data, email notifications, and doesn't require an
account. The Chris Voss show, which is the top 1% most popular show, apparently, did 655 shows in 2023. He seems busy, and looking at the transcripts of recent shows, he's very good at selling whatever his guests come on to talk about. But what you wouldn't know as a listener is that many of his guests are
paying to appear. Voss tells us that he does accept advertising, but that the fees to appear on the show are proprietary and private, and denies a LinkedIn post from Daniel Hall, claiming a charge of $1,000. Most podcasts sell ads, and we are no different. We are a non-story, he tells us. But listeners aren't told in the audio that guests have
paid to appear, as the FTC requires. Voss added in his response to us that he was planning to buy advertising in Podnews, which is nice, but we're unsure why that was relevant. Audacy's Podcorn has some helpful advice, which we link to today. Podscribe is now more accurately working out a podcast's audience by combining two sets of data. The double-device graph now matches 85% of US households and adds more detailed segmentation.
Blubrry is now giving free podcast hosting for teachers and educators. All pro-hosting plans with Blubrry are now free for educators. And Medicast. SNL had another skit on podcasting last week. Don't go getting any ideas. And thank you to Cloud10 for becoming a new gold supporter this week, one of the US's largest podcast networks with millions of downloads a month. The company has
more than 100 top-ranked podcasts. Companies like Cloud10 pay for Podnews so everyone can access our journalism, and so we can ask difficult questions of people who were going to buy advertising with us. You can support us at podnews.net slash Patreon. In people news, Jay Shaler is to be the new executive producer of NPR's Up First and Morning Edition. He joins from CBS Evening News. And Fiona Hanlon has been hired as managing director of the UK's podcast production
company, Persefonica. She'd worked for the BBC for 17 years. And in podcast news, the Sound Off podcast this week has me as a guest. Matt Cundill talks about many things, both radio and podcasts, especially my changing feelings about podcasting 2.0 and the shift to video. And why has period pain been dismissed for so long? Launching today, Cramps pulls back the curtain on one of medicine's most
overlooked mysteries. Hosted by Kate Helen Downey, this investigative series blends science, storytelling, and dark humour to explore the medical, economic, and cultural impact of menstrual pain and why so many people are still suffering in silence. And this podcast is sponsored by Riverside. Create studio quality recordings, edit in seconds, and repurpose effortlessly, all with Riverside's latest updates. Trusted by top podcasters and brands like Tim Ferriss,
Ali Abdaal, and Spotify. It's their go-to creation platform. You can try Riverside today and grow your podcast. There's a link in the show notes today. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.