The latest from podnews.net with Central Talent Booking. Transform your podcast guest line-up. There are more listeners than ever to podcasts in the US. According to new data, the Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most preferred platform for 33% of all podcast listeners, while Apple Podcasts has slumped to a new low, preferred by just 12.2%. The data, which is a free download, also contains more detail
about the US podcast ranker. Video podcasts are not equally sensible and beneficial for all podcasts. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution monetization, and audio podcasts have a 150% higher listen-through rate than video podcasts. There have been a number of layoffs at SiriusXM impacting the
podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes people who are in a number of ways in the company. The CEO, Jennifer Wits, calls it a profoundly challenging day. One of those included is Amelia Chapalo, who was executive producer at Earwolf.
Commuters listening to your podcasts are valuable. According to new research from Acast, podcast listeners who listen to and from work are 22% more focused, 10% more likely to engage with ads, and 15% more likely to consider podcast time an essential part of their day. And nearly half of weekly podcast listeners tune in while commuting.
As the US looks north and the country searches for a new Prime Minister, Pod the North has seven podcast recommendations for Canadian listeners to help keep them informed and connected. We link to those today. Noiser has a flashy new website, CEO Pascal Hughes tells us. We like the crisp monochrome logos for each podcast, which are then built into the artwork and
accompanying information for each. And Pod Too has added the podcast index live item tag, allowing live podcasting, and has introduced a way for its radio clients to achieve greater control over release dates and times for its podcasts. And thank you to Gee Padilla from Geenius Media for becoming our latest personal supporter. Ad sales isn't rocket science. Genius Media is taking care of the ad sales stuff so you can
take care of the fun stuff. And now they're helping pay for Podnews to keep it free and open for everyone. We're really grateful to all our personal supporters for their kind support and you can be like them and become a supporter at podnews.net/patreon. And in podcast news on the latest episode of NPR's thrillingly exciting how to do everything podcast, hosts Ian Chillag and Mike Danforth asked listeners to email if they yawned after a segment on the contagiousness of yawning.
I want to see the furthest away yawn that we are personally responsible for. Oh, we can map it out. Yeah, we'll do a yawn map. And we can create a global yawn map. Well, it turns out that they got responses from all over the world. Everywhere from Charlotte, North Carolina to Buenos Aires, Argentina to Auckland, New Zealand. The Jamie O and Mason Ho Show has signed a multi-year advertising agreement with Libsyn Ads. It's hosted by
legendary surfers. How did gambling make its way from an illegal backroom operation to a state-run multi-billion dollar industry? Scratch and Win from GBH News covers the rise of America's most successful state lottery and whether the state should be in that business at all. It's hosted and produced by
Ian Coss, who also joins the GBH team. College holds a mythic place in American culture with its manicured quads, bustling lecture halls and football rivalries, but there's rather more than that. Campus Files is new from Odyssey Today, an original weekly podcast series exploring college scandals, from the most famous to the little known, both historical and contemporary. And how did the transatlantic folk duo Sons of Town Hall get started?
In Mad Men Across the Water, we learn of the outlandish adventures behind each track on the duo's forthcoming album with a podcast from, um, the 1900s. It's like Dolly Parton's America shared a tour bus with Welcome to Night Vale and Iron and Wine, we're told. The first episode is out now. And this podcast is sponsored by Central Talent Booking. Transform your podcast guest lineup with Central Talent Booking. They deliver top tier guests like celebrities, influencers, thought leaders,
and compelling experts to elevate your podcast. You can discover more. There's a link in the show notes today, and that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.