The latest from our daily newsletter at podnews.net with Riverside. The average age of CNN viewers is 67 and FOX News viewers are even older at 69. But the age profile of listeners to news podcasts is similar to the US population average. A younger audience, meaning real opportunity for advertisers. That's one of the findings of the news podcast consumer. New data released by Sounds Profitable this week with National Public Media. Focusing on the US's second most popular podcast genre.
It's a free download. The full schedule for Evolutions has been published. The event takes place in Chicago, March the 31st to April the 3rd. We link to where you can buy tickets and if you use code PODNEWS, you can save money for selected passes. How many Americans are listening to podcasts and what other digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday, March the 20th at 2 p.m. Eastern Time.
It'll be presented by Edison Research Vice President Megan Lazovic and the editor of Podnews, James Cridland. (that's me!) The annual research is supported this year by Audacy, Cumulus Media and Sirius XM Media. Soundstack and Triton Digital's Omni Studio both achieved version 2.2 of the IAB podcast measurement guidelines yesterday.
Other Triton Digital platforms including Triton Digital itself, Voxnest and Spreaker remain at version 2.1 and have not been recertified in the last three years. The IAB repeatedly tells us that annual recertification is still a requirement. iHeart released its latest financial update. Podcast revenue was up 6% to US$140 million. Radio revenue was down 1.8% excluding political ads.
Chris Peterson of Investors Download Media suggests that the company's investment in HowStuffWorks in September 2018 was one of the best ever M&A deals in podcasting. Audacy has expanded its sales and distribution partnership with CBS. "Welcome everybody to The Late Show. I'm your host Stephen Colbert." Now the company will represent CBS's news and entertainment shows. In the UK, RAJAR released its MIDAS study for winter 2024.
The data shows consumption of all audio types and shows a new high in weekly reach for podcasting, which is listened to by 26% of all British adults. However, podcasts only account for 6% of all audio listening, with radio achieving 65%, even in the most popular age group for podcasts, people aged 25 to 34. Podcasts only get 11% of all audio time. Total hours listened to podcasts in the UK is 113 million though, and that increased by 54% in the last four years.
And thank you to Podcast Page and to Steve Stewart for renewing your kind support of PodNews. These people pay for Podnews for everyone, allowing us to ensure that everything we do is available to anyone. No hidden paid-for sections for us. You can join them both at podnews.net/support. Also in our newsletter today, some tips and tricks. If you're wondering which podcast host to use, Podnews maintains a page showing which podcast host existing podcasters are moving their show to.
Seems as ever that Megaphone and Spotify for creators are hoovering up all the shows. That said, a lot of new shows making their way to Acast, Captivate and Substack too. You'll find that linked in our newsletter today at podnews.net. And tips and tricks this month has been brought to you by Pod Predictor from Coleman Insights, and we thank them for their support.
And in podcast news, Thoroughly Considered is a show about entrepreneurship, product design and the ups and downs of running a small indie business. They're using Memberful for reliable recurring revenue, and we thank them for their support this month. The Podnews Weekly Review speaks this week to Morten Strunger, the CEO of Podimo, on the company's one million paid subscribers, and to Jay Nachlis from Coleman Insights to learn more about the PodPredictor.
What university has multiple listings in the world's weirdest buildings? The University of Technology in Sydney, Australia, that's the one. And "Welcome to The Neighbourhood UTS" tells the stories and history of this quirky campus and its neighbourhood. From Sky News in the UK, Unreliable Witness has returned with a special episode following the Ellie Williams case. She was jailed for fabricating evidence about a grooming gang in her hometown of Barrow in the UK.
But it turns out that she named a real monster too. Lost Cells is a new six-part multilingual series in English, French and Spanish, uncovering the misconduct of a Swiss-based stem cell bank, weaving together personal accounts from families across the globe. New on the Workflows Photography Podcast, season four has kicked off with a triple whammy of guests.
The new season takes discussing workflows in photography businesses to a new level by fine-tuning the discussions on three major areas from the guests. And it can't hurt to ask, has a new season this week tackling all the stages of menopause. The podcast will be discussing everything from symptoms, relationships, sex and treatment options. From Queensland Health in Australia, it features people with lived experiences and menopause experts. And this podcast is sponsored by Riverside.
Create studio quality recordings, edit in seconds and repurpose effortlessly. All with Riverside's latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal and Spotify, it's their go-to creation platform. Try Riverside today and grow your podcast. There's a link in the show notes. And we thank Riverside for their support this month. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.