My good friend Rem Jackson, CEO of Top Practices and 2019 Inductee into Podiatry Management Hall of Fame, joins me to discuss the power mastermind groups. Rem also runs one of the largest Podiatry Marketing & Management Summits in the world, which is how we met back in 2013 in Nashville, Tennessee. (This years event will be in Las Vegas, 8-10 Oct 2021). Mastermind groups can take many forms and you can create a mastermind alliance with: your spouse or partner your better self the greatest mi...
Jul 30, 2021•47 min
Paul Griffin is an outside-the-box thinker and believes the skillset we possess as podiatrists is quite unique and can be utilised in many areas. Paul graduated from Curtin University, Western Australia in 1998. He ran two podiatry businesses, each with a different clinical focus and in 2009 decided to move away from clinical podiatry to explore a diversified career. Paul currently splits his time running the education site, Bartold Clinical and is a director of Osaka Footwear Singapore. In this...
Jul 21, 2021•46 min
Dr David Weiman is a psychologist and president of Weiman Consulting, a leadership consulting firm in Philadelphia. In this episode, we discuss the lessons learnt so far from the pandemic and how we can use them to our benefit in the future. More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com , and ...
Jul 14, 2021•51 min
If you were standing in line at the local grocery store and a stranger walked up and asked you to pay for their grocery items because they didn’t have any money, would you reach into your pocket and hand them the money they required, and then trust they’ll pay you back next month when they get paid? If your answer is NO, then why would you give a stranger an account in your podiatry business? To see detailed show notes, please visit https://bit.ly/PodLegends161 If you have any questions about th...
Jul 09, 2021•10 min
Have you ever considered collaborating with other podiatrists? If you haven't, it's something worth considering, as my guest, Dr Jim McDannald, will explain. We will also explain a collaboration we're doing ourselves. Dr Jim McDannald has practised podiatry in both the United States and Canada and gradually shifted careers from podiatry to online marketing over several years, and now runs a business called Podiatry Growth . Jim was also on Episode 123: Five Elements of an Online Presence. In thi...
Jul 07, 2021•30 min
Carly O'Donoghue is the owner of Stepping Out Podiatry on the Sunshine Coast, Queensland. In this episode, Carly shares the pain, guilt, and decision-making process in wanting to be both a successful business owner and a good mother. Carly openly shares what it's like to go through a four to five year IVF program and try to run and podiatry business and treat patients, all the while being asked by well-meaning patients, "when are you going to have children"? We also discuss: The benefits of good...
Jun 29, 2021•47 min
One of the best habits you can develop in your podiatry business, which applies to both the business owner and ALL TEAM MEMBERS, is to Under Promise and Over Deliver . Too often, though, Podiatrists do the exact opposite. They over promise and under deliver, which causes many long-term problems for the podiatry business. You can find more detailed show notes at https://www.tysonfranklin.com/podcast/podiatry-legends If you have any questions about this episode, one-on-one coaching or any of my gr...
Jun 24, 2021•8 min
In part one, Sam Harrop covered the first five critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around. In this episode, Part-2, Sam covers the next six critical areas: Management and Leadership Style On-Boarding & Setting Them Up For Success Coaching, Mentoring & Training Cultural Fit Work-Life Balance and Flexibility Other Benefits & Perks “When you’re l...
Jun 23, 2021•35 min
Simon Bartold has created an online course, Osteochindroses of the Foot & Leg and in this episode, Simon sheds some light on what you don't know about the growing athlete. To learn more and to register for Osteochondroses of the Foot & Leg, please click HERE . There is a special until the end of June 2021. The osteochondroses are a group of disorders that affect the epiphysis or epiphyseal equivalent segments of the immature skeleton. These disorders are believed to be primarily the resu...
Jun 16, 2021•36 min
When does admiration turn to envy? Have you ever wondered if other podiatrists admire what you do or envy what you do? Admiration is good; Envy is bad. To see the complete show notes, please visit my website http://bit.ly/PodLegends155 If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com , and we can arrange a quick ZOOM call. Competitive Advantage If you're looking for a Competitive Advantage over...
Jun 11, 2021•9 min
Most podiatrists understand the fundamental marketing concepts needed to attract a consistent flow of new patients to their podiatry businesses. Still, when it comes to marketing their business to attract new talent and team members, they often fall short. My guest Sam Harrop will cover eleven critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around. Sam is the author ...
Jun 09, 2021•40 min
If you haven’t considered using audio as part of your marketing strategy, now is the perfect time to get started while still being underutilised by most podiatry professionals. The purpose of my Audio Marketing workshops is to show podiatrists how to use audio for marketing in their podiatry businesses and why it will help them stand out from all the other podiatrists in their area that do not know how to use audio effectively. When it comes to creating online content, you have three options ava...
Jun 04, 2021•16 min
Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres . He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single. When you're young, you have endless energy. When you're poor, there's only one way up, and if you're single, you have time on your side and fewer commitments. In this episode, we discuss: Having good mentors. The benefits of being young, poor and ...
Jun 02, 2021•50 min
Like many other service-based businesses, podiatry is offering or should I say, selling something that cannot be seen; a consultation is basically invisible. So how do you market something invisible to make it more visible? A podiatry visit is intangible, you cannot see it, feel it or smell it and I know some podiatrists do sell products, like strapping tape, creams and other small items, but before a patient even knows you sell these items, they need to make a decision to see you first. When yo...
May 27, 2021•11 min
Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems? Jonathan Small is a UK podiatrist. In the episode, Jonathan and I discuss what we think good podiatry is and why you should be striving to become a better podiatrist; it's good for the patient, and it's good for the podiatry profession. We also discuss: The mother or child test ...
May 26, 2021•51 min
In the podiatry profession, we've always had podiatrists that have gone out there and made things happen, the action takers, the doer's, the VITAL FEW, the ones that are shining a light for others to follow; however, we've also had the whingers and complainers, the one referred to as the TRIVIAL MANY. Where do you sit on this topic? More detailed notes are on my website https://www.tysonfranklin.com/ . Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in ...
May 21, 2021•9 min
Bronwyn Cooper is the owner of Dr Foot Solutions in Drummoyne, NSW. She is a pain podiatrist, a clinical educator and a consultant in clinical applications of footgear, Barefoot Science orthoses and medical laser/photobiomodulation. Bronwyn likes to ask the question, "what if you didn’t need to keep the foot continually guided and splinted in its direction of movement. It should be about creating instability under the foot initially, resulting in increased stability through increased firing and ...
May 19, 2021•44 min
In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients. In this solo episode, I discuss: Open rates and click-through rates. Why engagement rates mean more than open rates. Why I decided to produce a newsletter three times per week. Why it's a great marketing tool. Don't use click-bait. Six Newsletter Tips: Keep it focused – have a purpose for doing the newsletter. Don’t ove...
May 14, 2021•13 min
Dr Colin Dombroski has a PhD in Health & Rehabilitation Science and has spent the last 20 years loving every day as a Canadian Certified Pedorthist. His research has helped him understand patients can receive positive results from many different types of orthotics; there is no one right way. He has treated everyone from Bad Ass Olympians to Octogenarians with arthritis, and he uses his experience as a researcher, speaker and writer to help them back to their feet. In this episode, we discuss...
May 12, 2021•43 min
Prejudging patients cost your business a lot of money, and as the business owner, it's crucial to make sure your team is trained to not fall into this trap of prejudgment. In this episode, I tell the story of two patients I saw, one after the other, and how they responded positively and negatively to the treatment plan I presented to them. I was shocked. These two patients taught me never to prejudge my patients again, except if they arrive with bare feet...then that's a different story altogeth...
May 07, 2021•9 min
If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries. Today, I am joined by Dr Jessie Green , the author of Retention - How to Plug the #1 Profit Leak in Your Dental Practice . Dr Jesse Green is also the owner of one of the most successful dental coaching companies in ...
May 05, 2021•52 min
What does the lifetime value of a patient mean? Generally speaking, the lifetime value of a patient is the total amount of money that a patient spends with your podiatry business over the relationship life. It’s a future prediction and calculation of revenue based on return visits, services utilised and referrals obtain from that patient. If you want to read the full show notes, please visit my website https://www.tysonfranklin.com/ . If you're a podiatrist, you may enjoy joining the Podiatry Bu...
Apr 30, 2021•11 min
Talysha Reeve is the founder of The Progressive Podiatry Project , an online platform that delivers a range of world-leading courses, events and membership subscriptions designed for podiatrists who want to ditch the status quo, excel in managing musculoskeletal pathologies and achieve career success. Talysha has had a unique career that is continuing to evolve. From musculoskeletal podiatrist to biomechanical clinic owner, to clinical educator, university lecturer and now an injury management s...
Apr 28, 2021•48 min
Last year I developed a real interest in learning how to smoke meat. Since then, I have noticed some of the tips I have learnt about smoking meat also apply to running a successful podiatry business. To see the detailed notes on the ten tips, please visit this episode on my website https://www.tysonfranklin.com/news/podiatry-legends/8373-141-ten-meat-smoking-tips-that-apply-to-your-podiatry-business If you have any questions, please send me an email at tf@tysonfranklin.com...
Apr 22, 2021•20 min
Dr Ebonie Vincent is from Orange County, California and is one of the doctors on the reality TV series My Feet are Killing Me on the TLC network. She is a Foot & Ankle Surgeon with a strong, committed interest in education, wellness and life long learning. She aims to continue to be a dynamic representation of the podiatry field. In this episode, we discuss: Why she found the field of podiatry exciting The TV Show and what it means How preparation meets opportunity What is good content on So...
Apr 20, 2021•44 min
What can podiatrists learn from the fast-food industry? It seems a lot. About 30 years ago, McDonald's employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or thought process as to would the customer say yes or no, or can they afford the add-on, or even if they wanted it, instead, DO YOU WANT FRIES WITH THAT became the mantra for every McDonald’s employee taking an order. PLEASE VISIT http://bit.ly/PodLegends13...
Apr 16, 2021•14 min
Ektaa Vadgama is a second-year podiatry student in the United Kingdom. Over the past twelve or so months, she has developed a considerable following on Facebook, Instagram, Linkedin and Youtube by simply putting herself out there and not worrying what others may think. Ektaa is creating educational, entertaining, fun videos with some very well established podiatrist name in the profession. "Don't be afraid to put yourself out there because magic will follow". If you have any questions about this...
Apr 13, 2021•47 min
Do you have a Podiatry Business Coach or are you considering getting one in the not too distant future? If you are, I think there are some very important questions you need to ask them to make sure you're getting the most value out of your coaching investment. Below are the questions and the detailed answers can be found at https://www.tysonfranklin.com/podcast/podiatry-legends Are you a podiatrist? How many years have you practised, where have you worked and how many years did you have your bus...
Apr 09, 2021•14 min
If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you. Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age. Last year Donna left big law to start her own niche firm focusing on trademarks...
Apr 05, 2021•48 min
I'm often asked if knowing the numbers (KPI's) of your business is really that important. The answer is YES, absolutely. However, they're not important if you're not reviewing them regularly and using this information for business improvement and team coaching. Full episode notes are available from my website at https://www.tysonfranklin.com/ If you need some guidance with your numbers or other aspects of your business, please send me an email and let's see if I can help. If you're considering o...
Apr 01, 2021•10 min
