Podcasting Business School - podcast cover

Podcasting Business School

This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time podcaster this show will help you get there!www.podcastingbusiness.school
Adam Schaeuble is an online business coach for podcasters. He specializes in teaching online business owners how to leverage their podcast to get more clients. This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and online marketers. If you want to learn how to leverage a podcast to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I start a podcast? *How do I get more podcast downloads? *How do I monetize or make money as a podcaster? *How do I use my podcast to grow my business? *How to get podcast sponsors? *How do I use a podcast to get more online coaching clients? *How can I use a podcast to grow my brand?

Episodes

350: A simple podcasting tip for creating super fans. (PODCAST AUDIT: Everything is a Primary Source)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 350 of Podcasting Business School where I do a Podcast Audit of the Everything is a Primary Source podcast. *** Get signed up for a Podcast Profit Potential Discovery Session: https://www.podcastingbusiness.school/...

Mar 03, 202330 min

349: Three simple strategies for naming your podcast, podcast episodes, and your offers.

If you are ready to move your podcasting brand from "hobby mode" into "serious business mode" then you have to start putting more effort into your naming and branding of everything you are putting out there! In this episode I'm going to give you some simple strategies to help you with naming your podcast, your podcast episode titles, and the offer that you are creating for your podcast audience. This is a really important episode for those of you that want to eventually go full time and make mea...

Feb 28, 202319 min

348: How to partner with brands and get hooked up with freebies. (PODCAST AUDIT: Beach, Travel, Wine)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 348 of Podcasting Business School where I do a Podcast Audit of the Beach, Travel, Wine podcast. *** Get signed up for a Podcast Profit Potential Discovery Session: https://www.podcastingbusiness.school/...

Feb 24, 202328 min

347: How to monetize your podcast with a brand immersion package.

In my opinion I believe that most podcasters are getting a really bad deal when it comes to traditional sponsorship compensation. Being paid $18-$25 for every 1,000 downloads is a joke compared to what brands are shelling out for ads in radio and print. So, I've been experimenting with a different route called Brand Immersion Packages that I believe will allow podcasters to be paid more fairly with any brand collaboration or sponsorship. Dig into episode 347 of Podcasting Business School to see ...

Feb 21, 202350 min

346: How to set up a weekly podcasting work flow. (PODCAST AUDIT: Labor Lessons)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 346 of Podcasting Business School where I do a Podcast Audit of the Labor Lessons podcast. *** Get signed up for a Podcast Profit Potential Discovery Session: https://www.podcastingbusiness.school/...

Feb 17, 202323 min

345: How to develop a scorecard lead magnet for your podcast.

Podcasters, in general, are not putting enough effort into building a robust email list......and many podcasters have no email list at all! In this episode I'm going to show you how to build a simple, fun, and effective scorecard lead magnet that your audience is going to love! Let's start building your email list Pod Pals! **** Get signed up for a Podcast Profit Potential Discovery Session: https://www.podcastingbusiness.school/...

Feb 14, 202323 min

344: How to align your podcast content with your sales cycle. (PODCAST AUDIT: Marketing Your Private Practice with Kathy C)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 344 of Podcasting Business School where I do a Podcast Audit of the Marketing Your Private Practice with Kathy C podcast. *** Get signed up for a Podcast Profit Potential Discovery Session: https://www.podcastingbusiness.school/...

Feb 10, 202328 min

343: How to become a podcast host for hire with Meredith Hackwith Edwards

Did you know that you can actually become a PAID podcast host?....as in you would host someone else's show and they will pay you to do so??? This is definitely a thing in podcasting and it is picking up momentum with big brands that are looking for someone to be the voice of their show. If this is something that you would be interested in you are going to love this interview with Meredith Hackwith Edwards. https://www.meredithforreal.com/ **** Get signed up for a Podcast Profit Potential Discove...

Feb 07, 202337 min

342: How to pitch a co-branded podcast to a big company (PODCAST AUDIT: the Eldercare Success podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 342 of Podcasting Business School where I do a Podcast Audit of the Eldercare Success podcast. *** Podcasting Business Bootcamp enrollment is OPEN through February 3rd 2023: https://www.podcastingbusiness.school/...

Feb 03, 202333 min

341: 7 reasons why your podcast listeners aren't becoming your clients.

When it comes to converting more of our podcast listeners into being our best clients sometimes we have to get out of our own way! I want you to use this episode as a seven step checklist to make sure that you clear the path for your ideal clients to effectively learn about your offer and decide to purchase it. Check out episode 341 of Podcasting Business School where I'm teaching you about 7 reasons why your podcast listeners aren't becoming your clients. *** Podcasting Business Bootcamp enroll...

Jan 31, 202326 min

340: How to increase expert positioning as a podcaster. (PODCAST AUDIT: Matters Of Light)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 340 of Podcasting Business School where I do a Podcast Audit of the Matters of Light podcast. *** Podcasting Business Bootcamp enrollment is OPEN through February 3rd 2023: https://www.podcastingbusiness.school/...

Jan 27, 202327 min

339: How to improve your membership offer. Six tips for podcasters.

Over the past seven years I've experimented with MANY of the ways that you can monetize a podcast. I've had MANY failures...LOL....but I've been able to reverse engineer those failures and turn some of them into major successes. In this episode I'm going to help you create a game plan for a successful podcasting business by teaching you about four income categories that you should use as the foundation of how you generate revenue as a podcaster. *** Podcasting Business Bootcamp enrollment is OPE...

Jan 24, 202354 min

338: Podcasting Tips for Better SEO (PODCAST AUDIT: The Skeptic Metaphysicians podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 338 of Podcasting Business School where I do a Podcast Audit of the Skeptic Metaphysicians podcast. **** My Pod Pal Ashley is hosting a FREE Money Plan Bootcamp starting on January 29th, 2023. Get signed up here: www.budgetsmadeeasy.com/bootcamp...

Jan 20, 202328 min

337: Four paid offer categories to build your podcasting business.

When it comes to building a business around your podcasting brand I believe that there are FOUR specific types of offers that you will want to consider creating. In this episode I will break down these four offer categories and give you specific recommendations as to what order to build them in for an optimized podcasting business. ***** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up t...

Jan 17, 202328 min

336: Podcast Naming & Branding Tips (PODCAST AUDIT: the Deeper Than Tech podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 336 of Podcasting Business School where I do a Podcast Audit of the Deeper Than Tech podcast. **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!...

Jan 13, 202327 min

335: Five mistakes to avoid when doing coaching style podcast episodes.

I truly believe that the coaching style podcast episodes that I do weekly called Podcast Audits are my secret weapon for my podcasting business and monetization strategy. In this episode I'm going to focus in on FIVE big mistakes that I see my Pod Pals making when they are starting to do these types of episodes. ***** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!...

Jan 10, 202328 min

334: Podcasting Tips for increased expert positioning (PODCAST AUDIT: the It's All Connected podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 334 of Podcasting Business School where I do a Podcast Audit of the It's All Connected podcast. **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!...

Jan 06, 202327 min

333: Guest to Client vs Coaching Style Episodes

For most of my Podcasting Business School listeners the primary goal of their podcast is to generate income or grow an existing income source via a podcast. In this episode I'm going to break down two revenue generation techniques that are popular in the podcasting space.... Guest to Client vs Coaching Style episodes If you are ready to make 2023 the year that you start making REAL money in podcasting then you need to understand the differences between these two strategies. ***** Join my FREE 3 ...

Jan 03, 202323 min

332: Audience Engagement Tips (PODCAST AUDIT: the Our Friendly World with Fawn and Matt podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 332 of Podcasting Business School where I do a Podcast Audit of the Our Friendly World with Fawn and Matt podcast. **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up tod...

Dec 30, 202235 min

331: How to monetize your podcast with a coaching or consulting offer.

I've been podcasting since 2015 and I truly believe that the easiest path to monetization for most podcasters is with a coaching/consulting offer.......NOT sponsorships. In this episode I'm going to plead my case for a coaching/consulting offer focus and I'm going to show you how ANY podcaster can monetize with coaching/consulting........even podcasters that don't "sell anything" or consider themselves to be a coach! **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcasti...

Dec 27, 202223 min

330: Podcast Monetization Strategies (PODCAST AUDIT: the Doodle Pro podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 330 of Podcasting Business School where I do a Podcast Audit of the Doodle Pro podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Dec 23, 202227 min

329: Tips to increase audience engagement with a weekly newsletter

My weekly newsletter strategy is one of the most important parts of my podcasting business because it helps me initiate opportunities to engage directly with my podcast listeners. Many of my Pod Pals absolutely hate email marketing and honestly.....their emails kinda suck because of that! But.....it doesn't have to be that way! Check out episode 329 and discover my newsletter ninja moves that might have you and your listeners actually looking forward to your weekly newsletter. ******* Get your F...

Dec 20, 202250 min

328: Developing a niche topic for your podcast. (PODCAST AUDIT: the Evolving with Nita Jain podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 328 of Podcasting Business School where I do a Podcast Audit of the Evolving with Nita Jain podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Dec 16, 202226 min

327: Four Instagram Livestreaming Strategies for Podcasters

In this episode I'm going to teach you about why I LOVE livestreaming on Instagram and how I'm using four specific IG Live techniques to help me ramp up my podcast audience engagement, increase downloads, and rev up my sales. **** Sign up to be a guest on my Podcasting Profits for Service Providers IG Livestream: https://calendly.com/transformationcoach/podcasting-profits-for-service-providers ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorec...

Dec 13, 202232 min

326 PODCAST AUDIT: Podcast SEO Strategies (the How To Write The Future podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 326 of Podcasting Business School where I do a Podcast Audit of the How To Write The Future podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Dec 09, 202226 min

325: How to optimize your podcast content to increase sales.

In this episode I'm going to show you how to avoid the mistake of randomly putting out content and adding a sales CTA to it when we are in sales mode. I will teach you a simple three phase system that you can use to curate targeted content that your audience will love AND it will lead to more conversions into your offer or CTA. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Dec 06, 202224 min

324 PODCAST AUDIT: the Bewitching The Home podcast

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 324 of Podcasting Business School where I do a Podcast Audit of the Bewitching The Home podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Dec 02, 202225 min

323 Avoid this Podcast SEO mistake.

The longer that I'm a podcaster the more I realize how important our podcast SEO is! So I thought it was time to help all of my Pod Pals correct a MAJOR podcast SEO mistake. Top Four Takeaways from this episode: 1. How podcast SEO is different than website SEO. 2. Figuring out what keywords your ideal listeners are using to search for podcasts. 3. What to do with the keywords once you discover them! 4. Pro tips for getting your audience to help you with your podcast SEO keyword discovery. ******...

Nov 29, 202220 min

322 PODCAST AUDIT: the Impactful Parenting podcast

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 322 of Podcasting Business School where I do a Podcast Audit of the Impactful Parenting podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard...

Nov 25, 202224 min

321: How to grow your podcast with podcast player app ads.

I spend exactly $0.00 dollars per year on Facebook and Instagram ads to promote my podcast. Instead I invest heavily into podcast player app ads which allow me to market directly to podcast listeners in targeted podcasting categories. Check out episode 321 of Podcasting Business School as I discuss: *Why I advertise on podcast player apps instead of FB and IG. *One podcast player app that I recommend for banner ads. *One audio ad app that you should AVOID using right now. *Pro tips for optimizin...

Nov 22, 202231 min