Podcasting Business School - podcast cover

Podcasting Business School

This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time podcaster this show will help you get there!www.podcastingbusiness.school
Adam Schaeuble is an online business coach for podcasters. He specializes in teaching online business owners how to leverage their podcast to get more clients. This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and online marketers. If you want to learn how to leverage a podcast to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I start a podcast? *How do I get more podcast downloads? *How do I monetize or make money as a podcaster? *How do I use my podcast to grow my business? *How to get podcast sponsors? *How do I use a podcast to get more online coaching clients? *How can I use a podcast to grow my brand?

Episodes

140: How to quickly grow your audience with Luis Diaz

If you have been feeling like your podcast growth has been stalled out this episode is going to help you get moving in the right direction again! Today I'm chatting with Luis Diaz from Podcast Domination Show and author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for 50+ podcasts and helped his clients generate over 5.5 Million Downloads. He’s helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athle...

Dec 17, 202049 min

139: Becoming a Networking Ninja

If you are wanting to build an engaged audience and monetize your podcast then you MUST become skilled in the art of networking. One of the biggest mistakes I see podcasters making is that they are making awesome connections but they are not effectively tracking and nurturing those relationships. Check out episode 139 of Podcasting Business School as I discuss: My weekly networking schedule. The one KEY thing I do when I send out follow up emails. How I track all of my key connections. How I nur...

Dec 15, 202022 min

138: Make your brand stand out with Nancy Juetten

It is important that we set up our podcasting brands for success by making them stand out among the crowd so this week I'm bringing in Nancy Juetten to help us with that! Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Private Mentoring Programs, she c...

Dec 10, 202047 min

137 Paid Advertising Review: Overcast

Lately I've been doing a lot of research on various paid advertising platforms and methods that we can use to increase our downloads and this episode is going to be the first of many Paid Advertising Review episodes. Check out episode 137 of Podcasting Business School as I do a deep dive review of my experience and results from advertising on the Overcast.FM platform. In this episode I break down: A mini checklist to go through BEFORE you pay for advertising for your show. An overview of what ad...

Dec 08, 202028 min

136: Creating a “pandemic proof” online business with Brian Bogert

I know that many of us have felt some serious business strain and stress from the COVID 19 pandemic so I wanted to bring in someone that can share some ideas about how we can shift our mindset and our business during this challenging time in our lives. Brian Bogert is a human behavior and performance coach, speaker, business strategist and philanthropic leader who helps people make their best even better. Check out episode 136 of Podcasting Business School as Brian and I discuss: The tragic inju...

Dec 03, 202048 min

135 Download Growth Tip: The FB Group expert method

If you are a podcaster that is interested in ramping up your downloads and connecting with ideal podcast listeners that may turn into customers.....this technique will be your JAM! Now, that being said, this is NOT a "quick and easy fix" type of a method. You are going to have to put in some work, plant some seeds, nurture relationships, and then the harvest comes! Check out episode 135 of Podcasting Business School as I dive through the details of my FB Group Expert Method where I will discuss:...

Dec 01, 202034 min

134: Massive email list growth and sales strategies with Michael Neeley

This episode is going to over deliver on two key aspects of podcasting business building: 1. How to quickly grow your email list with IDEAL audience members. 2. How to structure your offer pricing and how to introduce offers at various price levels. I'm bringing in my Pod Pal Michael Neeley from The PodQuest Show to deliver the goods on these topics! Michael is a veteran podcaster with several shows that are all monitized and growing rapidly. I recently spoke at his PodQuest virtual event and he...

Nov 26, 202047 min

133: Getting to 1,000 downloads, Patreon strategies, and building a coaching business

Hey Pod Pals! It's time for another Podcast Audit episode! Check out episode 133 of Podcasting Business School as I'm joined by Robert Crandall from the Short Storiess podcast, Jacob Andreae from the Mind Your Body Podcast, and Janet Gourand from the Goodbye to Alcohol podcast. In these Podcast Audit sessions we discuss: Strategies on how to get to 1,000 downloads per episode. How to monetize your show with a "Patreon Model" with bonus access for listeners. How to build a coaching business aroun...

Nov 24, 20201 hr 29 min

132: Using FB and IG ads to grow your podcast

One of the biggest holes in my podcast marketing skill set has to do with using Facebook and Instagram ads to grow my show. I've "donated" a LOT of my hard earned money testing things out and trying to decode this strategy on my own and today I'm FINALLY tagging in a FB and IG ads expert to show us how it's done! Salome Schillack is an Online Marketing and Facebook Ads Strategist. She helps online course creators launch, scale and grow their courses and membership programs faster with clever Fac...

Nov 19, 202052 min

131 Download Growth Tip: The Zoom Party technique

Are you a podcaster that is interested in things like ramping up your downloads and your audience engagement with IDEAL podcast listeners? Check out episode 131 of Podcasting Business School as I dive DEEP on a download growth technique I call The Zoom Party. In this episode I will discuss: Who this technique is best suited for. Why this technique is so effective right now. The exact process on how to pull this off with your audience. My pro tips to make sure you take your Zoom Party to the next...

Nov 17, 202029 min

130: How to build a community of raving fans with Jessica Kupferman from She Podcasts

One of the things that many podcasters crave (myself included) is having a connected relationship with our podcasting audience. It's always SO NICE to get that email or DM that says "You are making a difference for me!"......but many of us are hearing crickets from our podcast audience. With this episode I'm bringing in Jessica Kupferman from She Podcasts to help us build a legion of raving podcast audience members. She is also going to deliver some amazing podcasting tips! Jessica Kupferman is ...

Nov 12, 202051 min

129: Podcasting Lead Magnet Tips

I think that one of the areas of business and marketing that podcasters struggle with is building and using lead magnets to grow their email list. Check out episode 129 of Podcasting Business School as I discuss: Why podcasters need to start using lead magnets. When we should use lead magnets and which platforms we should be promoting them on. SIX ideas for highly effective lead magnets that I've used. The HUGE mistake that I see my Pod Pals making that I want you to avoid. A new free tool that ...

Nov 10, 202032 min

128: Level up your podcasting skills with Rock and Zach from SquadCast

Ok....you've launched your show.....the next step is to ramp up your show quality and level up your podcasting skills so you can grow your audience! Today I'm bringing in Rock and Zach from SquadCast to deliver some tips on how to be better podcasters and host an amazing show. Check out episode 128 of Podcasting Business School as we discuss: The major issues they set out to solve around recording high quality podcast interviews. The difference between recording a podcast on SquadCast vs Zoom. S...

Nov 05, 202050 min

127: How to rock a virtual stage

Since the pandemic hit we've all been spending a LOT more time on virtual stages like Zoom and with today's episode I'm going to show you how to ROCK this virtual stage and use it to build your podcasting platform and ramp up your downloads. Check out episode 127 of Podcasting Business School as I deliver tips around how you can rock the Zoom stage both as a presenter and an audience member. In this episode I will teach you: The simple adjustment I make at the beginning of each zoom chat that he...

Nov 03, 202018 min

126: Using paid ads to increase downloads with Katie Krimitsos

Do you ever get frustrated because you are putting in the work to grow your show and you still aren't seeing your download numbers increase? Maybe it's time to consider using paid ads to ramp up your downloads? Check out episode 126 of Podcasting Business School as my friend Katie Krimitsos gives us some amazing strategies for exploding your download growth with paid ads. In this episode Katie and I discuss: The specific platforms she is using for paid ads and what is working the best on each pl...

Oct 29, 202052 min

125: Instagram Tips, Sponsors, and Going Full Time

With this episode of Podcasting Business School I'm delivering my best podcasting tips to three of my Pod Pals. If you are curious about how to use Instagram to get more downloads, how to build a sponsorship pipeline, or the steps needed to go full time as a podcaster then this episode will be your JAM! Check out episode 125 of Podcasting Business School as I do three Podcast Audit sessions with: Susmitha Veganosaurus from The Feel Good Factor podcast. We chat about some tips on how to use Insta...

Oct 27, 20201 hr 25 min

124: How to leverage yourself as a member of the media with Laura Powers

One of the mindset shifts that has been a major game changer for me on my podcasting journey was when I realized that I was a member of the media.....and I essentially was the owner of a media company. There are many ways to leverage our status as media members once we have made this mindset shift and today I'm chatting someone who has mastered the process: Laura Powers from the Powers Hour Podcast. Check out episode 124 of Podcasting Business School as Laura gives us her best podcasting tips on...

Oct 22, 202044 min

123: Four tips to increase your downloads

Do you suffer from podcast download depression? Many podcasters do, and today I'm here to deliver four tips to help you drive UP your downloads. Now, I'm not talking about just getting downloads....I'm talking about getting downloads from your IDEAL audience members that could become paying clients. Check out episode 123 of Podcasting Business School as I discuss: How you should be using the search feature of Apple Podcasts to connect with your ideal audience members and get booked on more shows...

Oct 20, 202026 min

122: Ben Krueger from Cashflow Podcasting

Today I'm doing a podcaster profile interview with my friend Ben Krueger from Cashflow Podcasting! Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else. Ch...

Oct 15, 202051 min

121: Five ways to reignite your Facebook group

This episode of Podcasting Business School is full of podcasting tips for podcasters that are hearing CRICKETS inside of their Facebook Group. Check out episode 121 of Podcasting Business School as I talk about: Strategies on how to roll out the red carpet for new group members. How to create a weekly flow with your community. The challenge strategy you should use at least once per month. The two specific types of questions you should be asking every week inside your community. Strategies for ho...

Oct 13, 202020 min

120: Podcast Promotion Tips with Bruce Wawrzyniak

Podcast promotion is a very necessary skill set that all podcasters must acquire along their podcasting journey and today I'm bringing in an expert to teach us his best podcasting tips around promotion and podcast growth! Bruce Wawrzyniak is the host of the weekly "Now Hear This Entertainment" podcast, where he interviews guests who are having success in entertainment -- primarily music. He is also a national speaker at podcasting events around the country. Check out episode 120 of Podcasting Bu...

Oct 08, 202042 min

119: Is my podcast un-monetizeable?

Are you driving the podcasting struggle bus when it comes to monetizing your show? Maybe you have a topic that is tough to monetize, or maybe your podcast audience just isn't responding to what you are putting out there. Check out episode 119 of Podcasting Business School as I dive into seven key questions you need to ask yourself if you are struggling to monetize. Want even more great monetization ideas? Check out my FREE Podcast Monetization Workshop: www.PodcastingBusiness.School...

Oct 06, 202018 min

118 Rob Walch: Understanding your podcasting growth stats

Today I'm chatting with Rob Walch from Libsyn and The Feed podcast. Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters”Que 2006, an editors pick as a Top10 Reference book for 2006 by Amazon. Check out episode 118 of Podcasting Business School as Rob and I discuss: The REAL breakdown of average podcasting stats. This will BLOW YOUR MIND! The trends he's noticing in podcasting that po...

Oct 01, 202048 min

117: Podcast Audit Coaching Sessions

Today I'm doing another round of Podcast Audit Coaching Sessions on the show where I'm going to allow you to be a fly on the wall as I coach three podcasters on ideas for show growth and monetization strategies. Check out episode 117 of Podcasting Business School as I dish out my best podcasting tips with: Corey Calder from Staffulty Spilling The Tea Joyce Buford from SecondWind with Joyce Kris McPeak from Elevate Your 8 Sign up for your FREE Podcast Audit Interview at www.PodcastingBusiness.Sch...

Sep 29, 20201 hr 17 min

116: Lisa Cherney from the Get F***ing Real podcast

Today I'm doing a podcaster profile interview with my friend Lisa Cherney from the Get F***ing Real podcast (GFR). Lisa Cherney has been advising millionaire entrepreneurs for over 20 years. She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast. In 2014, after 15 years in business, Lisa got f’n real and dismantled her successful 7-Figure business. Now she helps soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money! Check...

Sep 24, 202042 min

115: The “Is it worth it” Assessment

One of the largest danger zones that podcasters face is "shiny object syndrome". We love to create things.....and many times we end up investing our time, energy, and money into projects that go nowhere and serve no one. Check out episode 115 of Podcasting Business School as I walk you through a 10 question "Is it worth it?" Assessment to make sure that your new idea is worth the effort. After you finish listening to this episode be sure to fill out your own "Is it worth it?" Assessment for your...

Sep 22, 202021 min

114: Niching down for more downloads with Thom Singer

Podcasting Business School Episode 114: Niching down for more downloads with Thom Singer In this episode Thom Singer delivers some podcasting tips on the topics of: Why he made the decision to rebrand his show after over 500 episodes and niche down. How we can ROCK a virtual stage. How he's making money hosting other people's podcasts. How he became known as a "Master of Conversations" How stand up comedy has helped him level up as a podcaster and public speaker. Connect with Thom: www.ThomSinge...

Sep 17, 202053 min

113: The 5 necessary steps to take before you become a full time podcaster

Are you a podcaster that dreams about going full time? How awesome would it be to be able to turn this podcasting hobby into a full time business??? Check out episode 113 of Podcasting Business School as I map out FIVE necessary steps that you need to take along your journey to becoming a full time podcasting pro. Need some help developing your Podcasting Business? Check out my Podcasting Business Coaching options at www.PodcastingBusiness.School Download the FREE Full Time Podcaster Assessment ...

Sep 15, 202030 min

112: Anna Marcolin from The Real Therapist podcast

In today's episode I'm bringing in Anna Marcolin from The Real Therapist podcast for a podcaster profile interview. Anna is a psychotherapist who has been in private practice for two decades. She’s seen a lot. The Real Therapist is the podcast for those interested in all things related to mental health and wellness. Check out episode 112 of Podcasting Business School as Anna and I discuss: How she got her start in podcasting. Who is the audience she's serving? How is her show serving her? One ar...

Sep 10, 202049 min

111: How to make your first $1,000 as a podcaster

I know that there are a lot of you out there that are making something in the neighborhood of $0 as a podcaster and I'm bringing the heat today to show you how to take that from $0 to $1,000.......and it's actually going to be easier than you think. Check out episode 111 of Podcasting Business School as I dive into my $1K Process that lays out a simple formula that you can use to hit that first magic $1,000 sales mark. I'm even going to throw in a bonus strategy that will teach you how to create...

Sep 08, 202019 min