477: How to build a value ladder for your online business offers.

If you are a podcast that is leveraging your show to build an online business it's really important to understand the concept of a value ladder.

A value ladder will allow you to put the correct offer (with the correct price point) in front of your ideal clients. 

In this episode I will break down two types of value ladders that I use:

1. The Base Value Ladder.
2. The Recurring Income Graduation Ladder.

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