Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO - podcast cover

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

GHA Marketing Ltdghapodcast.com
The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
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Episodes

Serial Entrepreneur: The Unlearning Strategy That Empowers Teams & From Dyslexic To Bestseller Author - Barry O’Reilly

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Barry O Reilly, the co-founder and chief incubation officer at Nobody Studios, a venture studio that de-risks pre-seed stage business ideas by validating scalable business models before significant venture investment. Expect to learn: 1. The importance of how leaders play a critical role in guiding their teams through unlearning. 2....

May 08, 202452 minEp. 26

Podcast Growth Secrets & "Inside the World of British Podcast Awardees" & How Podcast Subscription Models Work - Adam Shepherd

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Welcome to Podcast Gurus! Our guest today is Adam Shepherd, Head of podcasts for marcoms and editor of the British Podcast Awards. Expect to learn: 1. The role of podcasting in advertising and its effectiveness compared to traditional media. 2. Explore the strategies for monetizing podcasts through subscription models and the landscape of creative partnerships. 3. Discover h...

May 01, 202458 minEp. 25

Sales Expert: Is "Standing Out" Just About Going Viral? & Sales is About Solutions, not Persuasion & “Close More Deals by Getting Objections” - Bill Caskey

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established himself as a leading authority on sales strategy, communication, and business growth. Expect to learn: 1. The importance of keeping the content fresh ...

Apr 24, 202449 minEp. 24

Podnews Editor: "YouTube Won't Hack it into the Podcast World" & Open Podcasting is the Future - James Cridland

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world. Expect to learn: 1. The importance of open podcasting for future growth and accessibility 2. Discover the difficulty in...

Apr 17, 202455 minEp. 23

The Creative CEO: The Tinder-like Approach to Home Buying and "You Need To Create Shareable Content" - Daran Herrman

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business owners to pursue their passions, grow their organizations and build their empire. Expect to learn: 1. The importance of taking action and starting rath...

Apr 10, 20241 hr 2 minEp. 22

The Product Guy: "Forget Building Your Brand, Just Sell!" and Why Operations Are the Secret Weapon for Business Success No One Talks About - Thiefaine Magre

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and an end-to-end supply chain. Expect to learn: How a single podcast episode led to $1.5 million in sales How podcasting can facilitate the diversification of...

Apr 04, 202443 minEp. 21

The Silicon Valley Host: "No One Says No to Our Podcast", "I Interviewed One of the Founders of Intel and Canva!” & Don't Underestimate the Power of Warm Intros - Shawn Flynn

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly expanding, high-potential companies and works with institutions, governments, and diverse financial sources to support economic growth on a worldwide sc...

Mar 27, 202458 minEp. 20

The Builders Coach: Why Getting a Coach is an Investment & How Their Podcast Started from a Television Feature & "Speed is Everything in Business" - Mick Hawes

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and enjoy the fruits of their labor with more time freedom. Expect to learn: 1. The importance of having a clear purpose for your podcast 2. The significance of ...

Mar 20, 202452 minEp. 19

The Women in Medtech: "This is a $1 Trillion Opportunity That Nobody Talks About", "We Use Our Podcast to Mentor People" & The Lies Behind Imposter Syndrome - Barbara Strain and Colleen Patterson

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guests today are Barbara Strain and Colleen Patterson, from the Medtech Business Academy Podcast. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexities of the healthcare industry, particularly the MedTech sector. Expect to learn: 1. The podcast’s role in creating awareness, fostering mentorship and dri...

Mar 13, 202455 minEp. 18

He Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt Bailey

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspired by his collection of domain names. Expect to learn: 1. How he transitioned from running a website about coffee to hosting a podcast focused on digital mar...

Mar 06, 202447 minEp. 17

The Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith Griggs

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneurs, Keith is dedicated to guiding businesses toward scalable success through strong financial insight and data-driven strategies. Expect to learn: 1. The pow...

Feb 29, 202438 minEp. 16

The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems. Expect to learn: 1. The importance of showcasing ...

Feb 21, 202456 minEp. 15

The Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth Goldstein

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on business, entrepreneurship, and technology. Expect to learn: 1. The significance of podcasting as a marketing tool, emphasizing brand awareness, and content cre...

Feb 14, 202444 minEp. 14

The Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed!

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and share information within the medtech niche, offering a unique perspective on an industry with significant intersections between technology and healthc...

Feb 07, 202455 minEp. 13

The Iron Man of IT: The Cold Truths Behind Building Industry Connections

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob McKinney to educate the construction industry about technology. Expect to learn: 1.The effectiveness of storytelling in connecting with listeners 2. The potentia...

Jan 31, 20241 hr 8 minEp. 12

Service Business Masters: Why Starting a Podcast Should Be Driven by Purpose, Not Just Business

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalities, it caters to HVAC, plumbing, and electrical services. With over 300 episodes, it offers valuable advice applicable beyond its niche. Expect to learn: 1...

Jan 24, 20241 hr 9 minEp. 11

The PR Maven: The 1991 PR Strategy That's Still Effective in 2024

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwide. Expect to learn: 1. The importance of storytelling, emphasizing its memorability and power in building trust 2. The impact of podcasting as a democratiz...

Jan 17, 202447 minEp. 10

The Psychologist Entrepreneur: How Podcasting Help Overcome His Imposter Syndrome and Grow His Mental Health Business

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting. Expect to learn: 1. The importance of finding passion and purpose in your work 2. How his love for teaching helps other mental health professionals grow and sc...

Jan 10, 202454 minEp. 9

CMO of Earmark: Generate Sales through Podcasting and "Earn CPE Anytime Anywhere"

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide. Expect to learn: 1. How his passion for accounting led to advocacy and education through podcasting. 2. How targeting a specific audience can lead to a thriving pod...

Jan 03, 202456 minEp. 8

The B2B Marketing Rockstar: How to Build Awareness, Revenue, and Trust for your Business

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and scalability. Expect to learn: 1. The elements that drive B2B Marketing Success: Revenue, Awareness,...

Dec 20, 202353 minEp. 7

The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners. Expect to learn: 1. The difference between influencers who just amplify brand ...

Dec 13, 20231 hr 3 minEp. 6

The Kajabi Expert: How to Let Clients Find You

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content platform. Today, Andy shares his transformative journey going from the corporate grind to a life full of adventure and flexibility and finding your tribe Exp...

Dec 06, 202344 minEp. 5

The FP&A Guy: How to Find the Best Platform to Grow your Podcast

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Paul is the founder of the FPandA guy providing world-class content and training for FPandA and finance professionals. Paul wore many hats as a thought leader host and entrepreneur. Today, Paul reveals how his adaptability growth strategy and meaningful collaborations propelled his podcast and career forward. Expect to learn: 1. How building a podcast is...

Nov 29, 202358 minEp. 4

The Payment Leaders: The Top Secrets to Increase Your Listenership

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! In this episode, we dive into our conversation with Yvette and George from Glennbrook Partners on their popular podcast "Payments on Fire” by Glennbrook Partners. This duo are both experienced consultants on their field who enjoys educating people on the latest developments in the payments space. Payments On Fire was started 9 years ago by George, at the...

Nov 22, 20231 hr 11 minEp. 3

The Expert Interviewer: Don't Do This When You Interview People! Become a Better Host

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Jacob Hollabaugh is a professional podcast host of Paypod, a Payments and Fintech Podcast by Soarpay. After spending a year running his own podcast, Jacob refined his editing skills. However, Jacob always nursed an aspiration to be on the talent side as well, voicing his desire to be 'on the microphone in any way possible.’ Expect to learn: 1. How to imp...

Nov 15, 20231 hr 9 minEp. 2

Treasury Recruiting Expert: Want to Earn Revenue with Podcasting? Here's What to Do!

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to Podcast Gurus! Mike Richards is the CEO of The Treasury Recruitment Company, and Host of the Treasury Career Corner. Mike started the Treasury Career Corner 5 years ago, and with almost 300 episodes under his belt and never missing a single week, he knows a thing or two about corporate podcasts. Expect to learn: How Mike made his company over £1million in revenue from ...

Nov 08, 20231 hrEp. 1

Intro Music

Just some cool music for you to vibe to :)

Oct 15, 20232 min
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