2. Deconstructing the Blair Witch Project Marketing Campaign

The Blair Witch Project (1999) is one of the most famous film marketing campaigns. In fact, it was the first viral film marketing campaign which is why it's the perfect first case study for us to tackle. In this episode of Please Watch My Film, we're going to be breaking down the marketing campaign that took a $60,000 marketing campaign and turned it into the most profitable independent film that brought in $248-million worldwide. We are going to be doing a review of the overall campaign, talking about why it was so revolutionary and talking about the key takeaways for you and your future film marketing campaign. 

Download the companion PDF or visit https://indyarts.co/deconstructing-the-blair-witch-project-marketing-campaign/ 

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Please Watch My Film is researched, written, edited, hosted and produced by Tae Haahr. The theme is "Epic" by AudioCameleon, it is available on AudioJungle. It is created and published by Tae Haahr Strategic Communications as part of their suite of podcasts which include The Lady Dicks Podcast and The Fattest Girl in the Room. For more information on Tae Haahr Strategic Communications, the Please Watch My Film podcast or any of our other properties, please visit www.taehaahr.com.