4. Build an Audience Avatar for Your Film
Before you get started creating marketing collateral for your film, you need to build an audience avatar. Building an audience avatar for your film is an important part of the marketing process. This is going to be one of those pinnacles of your marketing research that will help you design targeted marketing campaigns so you can ideally get your film seen by the audience that most appreciate it. But not everyone knows how to build an avatar of their target audience. We tend to get the idea of cr...
