030: Future Proof Your PR Career
May 21, 2019•44 min
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Episode description
In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology.
I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our “human skills” to the next level.
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