WOMEN'S ENTREPRENEURSHIP DAY | NOV 19 In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York. At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your supp...
Nov 19, 2019•24 min
In this episode of the Pitching PR Podcast, I chat with Jen Berson from Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth. Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design
Nov 05, 2019•44 min
I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a process she’s developed to help audit and improve your professional pre...
Oct 29, 2019•39 min
In this episode, I chat with Jessica Rhodes - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview. Relevant links : Interview Connections Lesley from Pitch Graphic Design...
Oct 22, 2019•36 min
I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram. Relevant Links: Social Ape Blog Post ...
Oct 15, 2019•32 min
In this episode of the Pitching PR podcast, I chat with Kristen Sala from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings. Relevant Links: https://www.cision.com/us/resources/white-papers/2019-sotm/ Lesley from Pitch Gra...
Oct 08, 2019•23 min
In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility. Relevant Links: Social Ape Marketing Site Lesley from Pitch Graphic Design E-Myth Book...
Oct 01, 2019•22 min
In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns. Relevant Links: Direct Consulting Lesley from Pitch Graphic Design...
Sep 24, 2019•31 min
In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multic...
Sep 17, 2019•39 min
In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshb...
Sep 10, 2019•30 min
In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master marketer. Relevant Links: https://www.threegirlsmedia.com/2019/08/07/beyonce-marketing-and-pr-lessons-from-the-beyhive/...
Sep 03, 2019•24 min
In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. Relevant Links: www.catalystcc.ca https://www.instagram.com/catalystccpr/
Aug 27, 2019•24 min
In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch. ...
Aug 20, 2019•15 min
In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you. Relevant Links: www.catalystcc.ca
Aug 13, 2019•18 min
In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers. Relevant Links: All Points Public Relations
Aug 06, 2019•27 min
In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a jo...
Jul 30, 2019•54 min
In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the holiday noise. Relevant Links: www.flaunter.com
Jul 23, 2019•29 min
In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change. Relevant Links: www.vivesocialpr.com
Jul 02, 2019•20 min
In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. Relevant Links: https://www.presspillay.com/
Jun 25, 2019•28 min
In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment. Relevant Links: http://thirdeyemedia.press/ @thirdeyemedia_ on Instagram
Jun 18, 2019•37 min
In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work with such a heavily regulated clients who might have high expectations, dope editorial calendars and working in this budding industry - so many puns so little time. Relevant Links: www.abigailv.ca
Jun 11, 2019•36 min
In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency. Relevant Links: Iconic Fox - The Ultimate Guide To Brand Archetypes: Hack the Mind of Your Customers...
Jun 04, 2019•12 min
In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional agency systems completely upside down and reshaped them to benefit her clients and team. She changed how she structures her teams, where they work, how they meet, their titles, time management, how she bills ...
May 28, 2019•35 min
In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology. I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is t...
May 21, 2019•44 min
In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor. Relevant Links: Co Co Con Events Elle Canada Vanessa Craft “If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft...
May 14, 2019•7 min
Continuing from where we left off last month, Justine and I discuss how to take a vacation from your business without losing any business. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Topics: How Justine helps clients create healthy boundaries. Setting expectations and planning for a break. The importance of reminding clients that you will be taking a break. This podcast is courtesy of Pitch Graphic Design , a Toronto based firm, whose goal is to provi...
Feb 05, 2019•20 min
It’s the time of year when everyone sets resolutions. In this episode Justine Clay and I discuss how everyone can set attainable business resolutions for the coming year. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Tune in to hear her thoughts on improving your business the seven steps for sustained success in 2019. Topics: Justine’s winding career path. The importance of setting goals. Why January is a great time for goal-setting. Knowing why you wan...
Jan 01, 2019•35 min
It’s “Christmas in July” and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in’s and out’s of creating Holiday gift guides and the best practices for pitching one to busy media and influencers. Topics: How Erinn’s journalism career got started and which topics are on her beat. Understanding the business culture of publications and how to use this to pitch efficiently. We review the Holid...
Dec 06, 2018•20 min
Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR. He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage. Topics: Allistar’s move...
Nov 06, 2018•34 min
On this episode of Pitching PR, I get to speak with Natalie Petozzi. She explains what it’s like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road. Natalie worked as an assistant at Alliant Films before joining Entertainment One’s PR/Promotions department. Now, she manages their PR team. Every year, she also works the Toronto International Film Festival. Listen in as Natalie describes her career path and what it’s like managing press jun...
Oct 02, 2018•38 min
