018: How to Recover From an eBlast Mistake
Episode description
On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.
Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us.
Topics:
- E-mail is old, but not outdated
- Misconceptions about email marketing
- Avoiding being “spammy”
- Ways to use the data to improve your clients’ content
- Strategies for content development
- Understanding what makes your business or your clients’ business unique
- Finding your “written voice”
- The terror of email mishaps
- Steps for dealing with email marketing mistakes
- Emerging email marketing trends
This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.
Resources and Links:
Nicole on Instagram
Quotes:
“The second you hit that send button, you immediately start getting real time reporting…” -Nicole Murphy
“When you’re developing a content strategy for your email marketing, the first step is to really understand what it is that makes you different.” -Nicole Murphy