Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh)
Oct 29, 2020•48 min•Season 1Ep. 10
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Episode description
Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:
- Managing up to the CEO, the board, and Peter's 5 keys for doing it right
- How to work with CEO's/investors/board members who don't entirely understand what marketing does
- What to present in a board meeting
- How to get the CEO involved in marketing
- And more, of course :)
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.
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