Dave Gerhardt doesn't do small talk. Sales and marketing leaders are busy — so when they come on Pipeline, we're skipping the fluff and going right into the tried and true tactics they’re using to build pipeline and drive revenue. Join us for weekly conversations with CROs, CMOs, and other leaders across B2B sales and marketing.
Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.
In this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates. Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.com This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you. If you're looking for your next role, check out DGMG Jobs https://dgmg...
A quick update from me if you're looking for new episodes.
Hey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire. Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.com This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics....
Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation , a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more. Get more marketing knowledge at davegerhardt.com This episode is ...
Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead. Get more marketing knowledge at davegerhardt.com This episode is brought to you by Oribi , an all-in-one marketing analy...
Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about ma...
Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more. Get more good stuff at davegerhardt.com This episode is brought to you by Oribi , an all-in-on...
On this quick episode of the DGMG podcast I'm sharing a few thoughts on the power of branding, how to build yours, why reputation matters, and why it pays to be an expert. Get more content at davegerhardt.com
Martin Gontovnikas (@mgonto) is Co-Founder and GP @ HyperGrowth Partners & Ex SVP, Marketing & Growth at Auth0. Autho0 was acquired by Okta for $6.5B in March 2021. We talk about the differences between a growth team vs. marketing team (he managed both at Auth0), when to bring on growth, why buyer personas matter for your marketing strategy, how to market to developers, why he hired engineers to write for the Auth0 blog, product-led growth, why demand gen. is just about tapping into habi...
Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team fro...
Dave Woodward is CEO of ClickFunnels. Since 2014 ClickFunnels has grown to $137M in ARR with 100,000 customers using their marketing automation products. I wanted to have Dave on because ClickFunnels bootstrapped their way to the $100M+ ARR mark and they don't do marketing like typical B2B companies. Instead of spending to acquire customers, they have thousands of customers spending money to get in their funnel. We talk about customer acquisition, creating sales funnels, creating a break-even fu...
Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing. Get more ...
Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand. Learn more at davegerhardt.com *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Use the cou...
Patrick Moran (@patrickmoran) is CRO at Calendly and previously CMO and Chief Customer Officer at Quip (acquired by Salesforce) and CMO at New Relic. We talk about his path to Calendly, building a relationship with the CEO, build a remote-first team, marketing lessons from Marc Benioff and more. Join the DGMG community: https://dgmg.davegerhardt.com/offers/gQBScr7j/checkout Learn more at davegerhardt.com *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say go...
Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io. Before Pendo he was at HubSpot and Google. We talk about design narratives, go-to-market strategy, and product launches. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Use the coupon code DGMG and get 20% off any plan. This podcast is produced for me by my friends at Lemonpie. If you want to launch a...
Dave Rigotti (@drigotti) is CEO of a new product-led growth (PLG) startup in the marketing technology space. He was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe. This was a live Q&A we did for DGMG U. members on ABM and marketing ops. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Us...
Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Use the coupon code DGMG and get 20% off any plan. This podcast is produced for me by my...
Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good. We talk about her path from marketing leader to CEO, what the CEO wants from marketing, why Oribi doesn't have a blog, why the marketing analyst is one of the most important early hires, how to manage a freemium funnel and an enterprise sales motion, and...
Josh Allen (@joshmallen) is CRO at Owl Labs. He was CRO at Drift, SVP of Sales at CarGurus, VP of Sales at LogMeIn. We talk about the relationship between sales and marketing, life in a product-led growth world, who should own SDRs and BDRs (and the differences between the two), who should own the sales deck (what it should be), and whether or not the CRO should own marketing. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. T...
Tara Robertson (@taraerobertson) is CMO at Teamwork. Before that she was Head of Customer Marketing at Sprout Social, VP of Marketing at Hotjar, and VP Marketing & Creative Services at TSL Marketing. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Use the coupon code DGMG and get 20% off any plan. This podcast is produced for me by my friends at Lemonpie. If you want to laun...
Robin Daniels (@robin_daniels) is CMO at Matterport. Prior to this he was CMO at WeWork and held marketing leadership roles at Box, Salesforce, and LinkedIn. Some highlights from this episode: The 3 things marketing has to deliver on How to improve the relationship between marketing & sales Building a team as a remote CMO last year Why you need to goals to quantify the marketing team *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google A...
April Dunford (@aprildunford) is a globally recognized leader in positioning and author of the book Obviously Awesome. *** This episode is brought to you by Oribi , an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg . Use the coupon code DGMG and get 20% off any plan. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them...
Devin Bramhall ( @devinemily ) is CEO at Animalz . Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora. We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. ...
Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation , a B2B content marketing agency. On this episode we talk about B2B content marketing, influencer marketing, social media strategy, re-thinking the role of social media manager, content promotion, and more. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. See you in there. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strat...
This episode is from an interview I did with Chris Walker from Refine Labs for Demand Gen Live. Chris hosted it and we had 300 people on a Zoom call and he was nice enough to let me share the audio with you all here. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. See you in there. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tel...
So often in B2B you are selling a chance - a transformation. Getting people to go from an old way way of doing things to a new way of doing things. And not only does one person have to believe this - but often times a whole company does (welcome to B2B marketing). Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting. Here's how to get people to change. PS. here's a secret offer to join DG...
A quick rant (out for a walk) on what I think are the fundamentals in marketing. Do you know them? Does your team know them? This is a quick one but should be one that you write down and print out. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. See you in there. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you....
Hey. We're back :) On this episode I break down how I think about B2B creative (ads, videos, landing pages, design, you name it). And I'm sharing five tips to help you break through the noise and -- most importantly -- do B2B creative that doesn't look like B2B creative. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. See you in there. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy fo...
Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about: Her routines and rhythm's running 100+ person marketing org at Talend Running digital marketing at Salesforce The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital) The two funnel approach to marketing -- generating demand in SMB and Enterprise segments Why marketing should own pipeline PS. here's...
