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Pipeline with Dave Gerhardt

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Dave Gerhardt doesn't do small talk. Sales and marketing leaders are busy — so when they come on Pipeline, we're skipping the fluff and going right into the tried and true tactics they’re using to build pipeline and drive revenue. Join us for weekly conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

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Episodes

Twilio CMO Sara Varni

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about: Managing a 250+ person marketing team The key metrics Twilio marketing reports on (and why you should simplify your metrics) The 4 Horseman of Pipeline The marketing team planning process Her path to CMO as a product marketer (and the different ways to come up as CMO) Working with the CEO as CMO and how to get on the same page PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG c...

Nov 09, 2020•49 min•Season 1Ep. 11

Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh)

Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover: Managing up to the CEO, the board, and Peter's 5 keys for doing it right How to work with CEO's/investors/board members who don't entirely understand what marketing does What to present in a board meeting How to get the CEO involved in marketing And more, of course :) PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B ma...

Oct 29, 2020•48 min•Season 1Ep. 10

Leela Srinivasan (CMO, SurveyMonkey)

Leela Srinivasan is CMO at SurveyMonkey. Before that she was CMO at Lever, VP Marketing at OpenTable, and Director of Marketing at LinkedIn. Follow her on Twitter @leelasrin. Join The DGMG Community Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with guests like Leela. Thanks to our friends...

Oct 19, 2020•39 min•Season 1Ep. 9

Heidi Bullock, CMO, Tealium (CMO, Engagio, VP, Marketo)

Heidi Bullock is CMO at Tealium. Before that she was CMO at Engagio, and VP of Marketing at Marketo where she led demand gen for the SMB and Enterprise business units, content, and events globally. Join The DGMG Community Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with guests like Heidi...

Oct 12, 2020•46 min•Season 1Ep. 7

Bill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)

Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce. PS. here's a secret offer to join DGMG for just $1 . Join 2,300+ B2B marketers in the DGMG community today. See you in there. Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm .

Oct 04, 2020•44 min•Season 1Ep. 6

Christopher Lochhead, 3x CMO, Author of Play Bigger

Christopher Lochhead is a #1 charting Apple podcaster and #1 bestselling Amazon author. His books two books “Play Bigger” and “Niche Down” and two podcast “Follow Your Different” and “Lochhead on Marketing” have won countless awards and become cult classics for entrepreneurs and marketers in Silicon Valley and beyond. Join The DGMG Community Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt There you can discuss th...

Sep 28, 2020•51 min•Season 1Ep. 5

Tom Wentworth, CMO, Recorded Future

Tom Wentworth is the CMO at Recorded Future. We discuss: What is your role? What does your company do? What is the company’s marketing strategy? What is the handoff between marketing and sales? What are the marketing channels you’re using today? What metrics do you report on? How many people are on your team? Who are your direct reports? What regular “rhythms” do you have as a marketing leader? What is your marketing budget? Do you have marketing goals? What are the biggest marketing challenges ...

Sep 19, 2020•53 min•Season 1Ep. 4

Udi Ledergor, CMO, Gong

Udi Ledergor is CMO at Gong . We discuss: What is your role? What does your company do? What is the company’s marketing strategy? What is the handoff between marketing and sales? What are the marketing channels you’re using today? What metrics do you report on? How many people are on your team? Who are your direct reports? What regular “rhythms” do you have as a marketing leader? What is your marketing budget? Do you have marketing goals? What are the biggest marketing challenges you have? Do yo...

Sep 08, 2020•49 min•Season 1Ep. 3

Allison MacLeod, EVP Global Marketing, Flywire

Allison MacLeod is EVP of Global Marketing at Flywire. We discuss: What is your role? What does your company do? What is the company’s marketing strategy? What is the handoff between marketing and sales? What are the marketing channels you’re using today? What metrics do you report on? How many people are on your team? Who are your direct reports? What regular “rhythms” do you have as a marketing leader? What is your marketing budget? Do you have marketing goals? What are the biggest marketing c...

Aug 27, 2020•39 min•Season 1Ep. 2
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