In this episode of The Pilates Business Podcast , host Seran Glanfield welcomes Allison Beardsley, the visionary founder of Club Pilates and the innovative Red Light Method. Allison takes us on an inspiring journey from her beginnings as a Pilates instructor to scaling one of the largest fitness franchises in the world. Discover how her passion, resilience, and “Ready, Fire, Aim” mindset helped her create a global brand. Tune in to learn: How Allison transitioned from teaching mat Pilates to fou...
Dec 16, 2024•29 min•Season 20Ep. 196
In this forward-looking episode of The Pilates Business Podcast , host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pilates continues to dominate the market, the rise of hybrid class offerings, and the critical role of community and retention in studio success. Whether...
Dec 09, 2024•23 min•Season 20Ep. 195
In this episode of The Pilates Business Podcast , Seran Glanfield dives into the essential legal protections every boutique fitness studio needs, featuring legal expert Cory Sterling from Conscious Counsel. With his specialized knowledge of the wellness industry, Cory shares must-have agreements and policies to keep your studio legally secure. Together, they explore topics like liability waivers, independent contractor agreements, privacy policies, and membership agreements. Cory’s insights high...
Dec 02, 2024•33 min•Season 20Ep. 194
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January! December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engagement, and boost revenue. From festive promotions to special events, this episode is packed with creative, actionable ideas to help you end 2024 strong...
Nov 25, 2024•23 min•Season 20Ep. 193
In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country. Tamara shares her journey from her early career in technology and real estate to discovering her passion for Pilates and building a brand that emphasizes community and experience. The conversation delves into the challenges of franchising, the importance o...
Nov 18, 2024•33 min•Season 20Ep. 192
In this episode of The Pilates Business Podcast , host Seran Glanfield dives into a game-changing strategy that can help studio owners increase revenue without relying on big, salesy tactics—micro conversions. These small, often overlooked actions that clients take throughout their journey can create a powerful impact on your business. Seran shares insights on how small tweaks in your client engagement can significantly boost retention and revenue, guiding clients through the process step-by-ste...
Nov 11, 2024•22 min•Season 20Ep. 191
On this episode of The Pilates Business Podcast , host Seran Glanfield dives into the top three reasons why boutique fitness studios struggle with client retention — and they might not be what you expect! Seran explains how simple yet impactful shifts in communication, class quality, and progress tracking can make a huge difference in keeping clients loyal and engaged. If you're ready to stop churn and build a stronger, more connected community of clients, this episode is a must-listen. Seran al...
Nov 04, 2024•23 min•Season 19Ep. 190
In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-reads will inspire and guide you. From foundational concepts on business structure to powerful insights on marketing and leadership, these books provide...
Oct 28, 2024•27 min•Season 19Ep. 189
In this episode of The Pilates Business Podcast , host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability. Sue Ellen shares her journey from corporate finance to entrepreneurship, and how her passion for health and wellness drives her mission to help studio owners make more money and exp...
Oct 21, 2024•31 min•Season 19Ep. 188
In this episode of The Pilates Business Podcast , host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from being the “doer” to the “leader.” Listeners will learn how to overcome the hesitation around delegation, how to delegate effectively, and how to set th...
Oct 14, 2024•21 min•Season 19Ep. 187
Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's Andrea In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to expanding her product line to include functional movement tools, healing crystals, and more. Whether you're new to retail or looking to refine your curr...
Oct 07, 2024•28 min•Season 19Ep. 186
In this episode of The Pilates Business Podcast , host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed mindset, and how this difference influences everything from your business decisions to your personal development. Learn practical strategies for cultivati...
Sep 30, 2024•22 min•Season 19Ep. 185
From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio Owners In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspiring journey from yoga instructor to tech entrepreneur, revealing how her passion for movement and wellness drove her to create a platform that helps stu...
Sep 23, 2024•38 min•Season 19Ep. 184
In this episode of The Pilates Business Podcast , host Seran Glanfield dives deep into the world of social media and how it can transform your studio’s visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts actually pay off? Seran walks you through actionable tips on how to effectively and efficiently use social media to not only attract new clients but ...
Sep 16, 2024•24 min•Season 19Ep. 183
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability. Seran shares insights into the psychological and practical aspects of setting prices, how to avoid common pricing mistakes, and strategies to communicate price increases effectively. Whether yo...
Sep 09, 2024•21 min•Season 19Ep. 182
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients. Seran unpacks the power of a well-defined marketing message, shares strategies to identify and communicate your studio's unique value, and offers practical tips ...
Sep 02, 2024•23 min•Season 19Ep. 181
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community. Anne’s story is a testament to resilience, creativity, and the power of embracing change. Tune in for i...
Aug 26, 2024•36 min•Season 18Ep. 180
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success. Seran breaks down the five key stages - awareness, consideration, engagement, retention, and advocacy - offering practical tips and insights for studio owners to enhance their client relationships at ev...
Aug 19, 2024•25 min•Season 18Ep. 179
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insights, and even explores advanced techniques like using behavioral triggers and crafting custom content. If you're ready to elevate your client relatio...
Aug 12, 2024•24 min•Season 18Ep. 178
In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates with your ideal clients, ensuring they keep coming back for more. Tune in to learn how to build a brand that screams expertise, delivers exceptional cl...
Aug 05, 2024•19 min•Season 18Ep. 177
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from High Heel Rescue to Feet-ness, and creating an educational platform that merges various movement modalities. The conversation highlights the importanc...
Jul 29, 2024•38 min•Season 18Ep. 176
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of authenticity, knowing your unique strengths, and consistently showing up for your clients. This episode is packed with practical tips for studio owners ...
Jul 22, 2024•21 min•Season 18Ep. 175
In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios. Whether you're an aspiring studio owner or considering sel...
Jul 15, 2024•38 min•Season 18Ep. 174
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're struggling with social media, email marketing, or local SEO, this episode is packed with insights to elevate your studio business. Tune in and discover ...
Jul 08, 2024•27 min•Season 18Ep. 173
In this episode of The Pilates Business Podcast , host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of balancing business growth with motherhood, the importance of self-care, and her insights on adapting your business to fit your life. Whether you're a st...
Jul 01, 2024•31 min•Season 18Ep. 172
Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerful first impression, and leveraging automation and systems for long-term growth. If you're a Pilates, Barre or Yoga studio owner looking to take your ...
Jun 24, 2024•19 min•Season 18Ep. 171
Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity. The Power of Delegation: Learn how to empower your team an...
Jun 17, 2024•22 min•Season 17Ep. 170
Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership. Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fostering communication and providing feedback to building a culture of recognition and appreciation. Tune in and gain valuable insights to climb the Lea...
Jun 10, 2024•26 min•Season 17Ep. 169
In this episode of the Pilates Business Podcast, host Seran Glanfield welcomes Sugey Piedra for an insightful discussion about all things taxes and financial planning for your Pilates studio. Together, they explore practical and strategic ways to navigate tax season, make smart financial decisions, and set up your fitness studio business for success. This episode is packed with actionable tips to help you understand your numbers, plan for your taxes, and grow your business holistically. Tune in ...
Jun 03, 2024•35 min•Season 17Ep. 168
Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio. You'll learn: The importance of understanding your ideal client How to create content that resonates with your target audience Tips for fostering a strong sense of community in your studio Plu...
May 27, 2024•22 min•Season 17Ep. 167
