In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset to achieve success. Andrea shares her unique acronym for what big thinkers do (T.R.U.S.T) and provides invaluable advice on how to transition from bei...
May 20, 2024•34 min•Season 17Ep. 166
Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and overcome common challenges to achieve increased focus, reduced stress, and a better work-life balance. Tune in and discover how time blocking can help yo...
May 13, 2024•21 min•Season 17Ep. 165
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'. The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and her experiences navigating her business through the COVID-19 pandemic. Tune into The Pilates Business Podcast to gain insights into Jen's strategies for...
May 06, 2024•36 min•Season 17Ep. 164
Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your studio from a hidden gem to a local landmark. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MAST...
Apr 29, 2024•20 min•Season 17Ep. 163
This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent contractors and employees. Learn about unique considerations for the wellness industry, including cyber liability, the use of waivers and participant ac...
Apr 22, 2024•38 min•Season 17Ep. 162
Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studi...
Apr 15, 2024•26 min•Season 17Ep. 161
Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in. Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your marketing effor...
Apr 08, 2024•16 min•Season 16Ep. 160
Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures. Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your studio thri...
Apr 01, 2024•19 min•Season 16Ep. 159
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees. This ep...
Mar 25, 2024•33 min•Season 16Ep. 158
Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them successfully, and overcoming common challenges. Discover inspiring examples and gain the tools you need to breathe new life into your studio and become t...
Mar 18, 2024•23 min•Season 16Ep. 157
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer. Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor. She discusses her passion for making Pilates more accessible and her dedication to improving the quality of life for everyone. Join Seran and Melissa as they explore the process of designing and ...
Mar 11, 2024•28 min•Season 16Ep. 156
In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes the sig...
Mar 04, 2024•18 min•Season 16Ep. 155
In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness. This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into how effective storytelling and strong media relationships can transform your studio's narrative. From the significance of PR in enhancing studio cred...
Feb 26, 2024•29 min•Season 16Ep. 154
What does 2024 have in store? We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focus In this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract the right clients. Discover how to develop compelling marketing messaging that sets you apart from the competition, create unique experiences for your c...
Feb 19, 2024•27 min•Season 16Ep. 153
In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-listen. Grab Bi...
Feb 12, 2024•33 min•Season 16Ep. 152
In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy. This episode is perfect for fitness studio owners struggling with the delicate balance between expansion and maintaining quality and authenticity. In this episode, Seran discusses identifyin...
Feb 05, 2024•14 min•Ep. 151
In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client experiences to powerful retention tools. Learn about the critical retention metrics that can guide your business...
Jan 29, 2024•20 min•Season 15Ep. 150
In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation. You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery. Tune in to this episode to unlock the secrets of sustainable growth and community-building! Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERI...
Jan 22, 2024•23 min•Season 15Ep. 149
In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios. The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on...
Jan 15, 2024•30 min•Season 15Ep. 148
In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry. Discover the importance of innovation, digital positioning, systems, and creating personalized client experiences. Learn more about WRKOUT HERE: https://www.wrkout.com/ Got a que...
Jan 08, 2024•31 min•Season 15Ep. 147
In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios. Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools. Learn the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for pilates, barre and yoga studio owners! Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING ...
Jan 01, 2024•20 min•Season 15Ep. 146
Struggling to balance your studio business and life? Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_...
Dec 25, 2023•24 min•Season 15Ep. 145
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the world of Pilates studio branding. This episode is a treasure trove of insights for studio owners seeking to distinguish their business in a competitive market. Seran explores the essence of branding beyond the visual identity, emphasizing the importance of a compelling brand story, consistent visual elements, and resonant brand messaging. Discover the significance of your studio's unique voice and how to weave ...
Dec 18, 2023•25 min•Ep. 144
Are you ready to catapult your studio business into the future? In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our business You will learn from Seran how to shed outdated strategies, set realistic goals, and develop a detailed, actionabl...
Dec 11, 2023•20 min•Season 15Ep. 143
Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey. Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth. Plus, gain insights into setting realistic goals and the importance of ongoing education. Connect with Jessica Lackey at https://www.jessicalackey.com/ Or in IG at: @jessicalackey_consult...
Dec 04, 2023•28 min•Season 15Ep. 142
In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners! Millennials and Gen-z’ers are reshaping consumer interactions! In this episode, I’ll explore How to connect with this tech-savvy generation. Why millennials and Gen-Z’s are the prize catch How authenticity is your key to success The membership model that works best Join me as I unlock the secrets to attracting Gen Z’s and Millenials and buildi...
Nov 27, 2023•17 min•Ep. 141
As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams and helps you make a lasting impact. My guest, Nina Israel, is the numbers wizard you didn't know you needed! She has a...
Nov 20, 2023•30 min•Season 15Ep. 140
In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business. Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry. Whether you're a veteran or new to the game, tune in to learn how to leverage your strengths, address weaknesses, seize opportunities, and prepare for potential threats. Equip yourself with the knowledge to make data-drive...
Nov 13, 2023•22 min•Season 14Ep. 139
Ready to take your digital marketing game to the next level? This episode is your go-to guide. Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners. Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is just as crucial as lead acquisition. Ana also sheds light on creating a mobile-friendly landing page and setting up a successful marketing funnel. Bud...
Nov 06, 2023•32 min•Ep. 138
Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning. Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨ This episode provides a treasure trove of insights- listen as I delve into the necessary skills and strategies to build a sustainable business, the mindset you'll need to...
Oct 31, 2023•19 min•Ep. 137
