In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients. In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients. Discover how to harmonize your brand's visual elements, optimize for user experience, and implement effective SEO strategies. Whether you're struggling with slow loadi...
Oct 30, 2023•25 min•Ep. 137
Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield, to share her journey and insights on making the switch between studio management software (your booking system!). 🔄 Software Switch - get practical advice on managing software transitions, leveraging automated tools for efficiency, and innovating with new pricing models and service offerings. 📈 Smart Selling & Pricing: Learn how modern s...
Oct 23, 2023•31 min•Season 14Ep. 136
Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing? Interestingly, it's none of the above. It all boils down to client retention! In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategies. Personalized experiences, fostering consistent communication, and offering creative incentives are just some of the ways you can elevate your stud...
Oct 16, 2023•20 min•Ep. 135
Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired? Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey not just profitable but also deeply fulfilling. So - I’ve invited one of the most inspiring leaders in our industry onto the show to explore these quest...
Oct 09, 2023•31 min•Ep. 134
If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success. I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio. Episode Highlights include: How to Turn Scrollers into Followers Planning for Success Why Content Diversification Is Critical The Power of Testimonials Engagement: Why merely posting isn't enough Visuals & Cop...
Oct 02, 2023•20 min•Ep. 133
In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas. This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 sessions and classes. Donna shares her personal journey from being a fitness enthusiast to carving a niche in the competitive wellness landscape. Key ...
Sep 25, 2023•38 min•Ep. 132
Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. 🏋️♀️🎯 We discuss: 💪 Why competing solely on price can harm your business and attract the wrong clientele. 🌟 How to differentiate your s...
Sep 18, 2023•19 min•Ep. 131
Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️♀️ In this episode, we discuss: 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year. 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potential members which can be a game-changer for your studio business. 👥 Teamwork: Hear why staff training and incentives are crucial, and how to make t...
Sep 11, 2023•33 min•Season 13Ep. 130
Want to create a space that your clients find hard to resist? Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub! In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection. You'll discover the importance of aesthetics, the atmosphere, and even the vibe—yes, vibe—that sets your studio apart. Get ready for tips, insights, an...
Sep 04, 2023•19 min•Ep. 129
Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss: 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued. 📌 Five Quick Tips: Master the art of client nurturing to boost retention and referrals. 🗣️ Genuine Conversations: Learn how pre and post-class chats ca...
Aug 28, 2023•18 min•Season 13Ep. 128
Ready to turbocharge your fitness studio's success? This episode delves deep into how to boost your brand visibility and expand your client base with host Seran Glanfield We cover: Understanding Your Ideal Client: What if you could magnetize clients to your studio? I'm sharing tips on crafting marketing messages that resonate deeply with your potential clients. Mastering Online Presence: I delve into the must-have components of a successful online presence. How can a powerful website and engagin...
Aug 21, 2023•23 min•Season 13Ep. 127
Gagan Ubhi, the inspiring owner of Sondr Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya. You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the power of perseverance and passion that fueled her journey. She also shares her eye-opening experience of hiring, expanding schedules, purchasing more eq...
Aug 14, 2023•25 min•Season 13Ep. 126
In this episode of the Pilates Business podcast, we dive deep into the world of Pilates studio branding and explore the essential steps to build a strong brand identity that sets your studio apart. In this episode, we discuss: 🌟 The importance of embracing your studio's authenticity and how it can make you stand out in a crowded market. 🌟 Tips for crafting a visually appealing brand identity, from choosing colors that reflect your studio's essence to creating a captivating logo. 🌟 How to deve...
Aug 07, 2023•20 min•Season 13Ep. 125
Shari Berkowitz is not just your average Pilates teacher. With her extensive knowledge and expertise, she has become a Pilates Teacher of Teachers, biomechanist, and ergonomist. Shari's ability to bridge the gap between different styles of Pilates stems from her profound understanding of how the human body functions, how people learn, and how the apparatus works. Listen in to this episode and hear us discuss: How Shari’s partial paralysis led her to the Pilates Method The importance of asking qu...
Jul 31, 2023•30 min•Season 12Ep. 124
As a boutique fitness studio owner, the sustainability of your business depends upon high attendance numbers in all of the classes you offer on your schedule. But many studio owners have been faced with classes that just don’t seem to fill up. And that can be a scary situation. If you have ever found yourself with empty classes on your schedule, this is the episode for you. You will learn: ✨what full capacity actually means in your studio’s classes ✨5 strategies that will help you get (and keep!...
Jul 24, 2023•20 min•Season 12Ep. 123
Ever wondered how a ballerina with a repetitive ankle injury found her way to becoming an icon in the Pilates industry? Join us as we chat with Alycea Ungaro, a published authority on fitness and wellness, a licensed physical therapist, and the owner of a successful Pilates teacher training program. Alycea shares her incredible journey, from discovering Pilates to being invited to teach a mat class in Romana Kryzanowska's studio after just one lesson. Listen in to find out how Alycea passed her ...
Jul 17, 2023•36 min•Ep. 122
Feeling lost in the chaos of studio ownership? Join me, Seran Glanfield, as I reveal five crucial steps to help you stay organized, focused, and successful in your business. We discuss the importance of setting clear goals and priorities, creating structure, and developing habits that will keep you on track. Don't miss this vital conversation about streamlining your studio business and achieving your goals. Learn how to utilize project management tools like Asana, Trello, or Basecamp to prioriti...
Jul 10, 2023•20 min•Season 13Ep. 121
I love to bring on teachers and studio owners who have been in the boutique fitness world for a long time and invite them to share their stories… mostly because… what we see online, or on social media is not the whole picture! Today I’m joined by Kira Lamb who will be sharing about her journey in the Pilates world, the many different opportunities she has had within our industry, how she stays inspired and centered and what opportunities she’s contemplating right now. You’re going to love listen...
Jul 03, 2023•27 min•Season 12Ep. 120
Before they take their first session or make the decision to give your classes a try, new clients may have questions about your studio or the practice of Pilates.🤔 But here’s the thing. They may not bring them to your attention or they may not even know what questions to ask! Making your clients feel comfortable and safe is an important part of onboarding them into your studio community. As a studio owner or teacher, you can get ahead of these concerns and make your clients feel informed and em...
Jun 26, 2023•19 min•Season 12Ep. 119
In this episode, we dive deep into the world of marketing automations and how they can supercharge your client retention. We'll explore the power of 2-way text communication to nurture your clients, best practices for setting up effective email automations, and the incredible amount of time automations can save you as a busy studio owner. Imagine effortlessly staying connected with your clients, delivering personalized messages at the right time, and seeing them return to your studio again and a...
Jun 19, 2023•25 min•Season 12Ep. 118
When you grow your studio business, you are going to have to hire teachers. 😎 👉After all, you can’t teach every class or session on the schedule, right? ❌This quickly leads to overwhelm, an undesirable work-life balance, and eventually, total burnout. But this brings up a challenge for studio owners. Sometimes clients are hesitant to take a class with anyone other than the studio owner herself. 🤔 So, it’s important to learn how to make your clients comfortable and even excited about taking cl...
Jun 12, 2023•18 min•Season 12Ep. 117
If you’ve ever considered adding retreats to your studio offerings, this is the episode for you. 🏖️Hosting a retreat is one of the most fun ways to generate revenue for your studio business and make connections with your clients that will last a lifetime. In this episode of The Pilates Business Podcast, I had a conversation with Roman, owner of the multiple-location yoga studio, Gratitude Hot Yoga. He has been hosting retreats for his community for two decades and shared his insights about how ...
Jun 05, 2023•34 min•Season 12Ep. 116
☀️In the boutique fitness world, summer is a notoriously slow season, with class attendance, and revenue, taking a dip in otherwise thriving studio businesses. In today’s episode of The Pilates Business Podcast, I’m going to share three key strategies for avoiding the summer slump so your business stays steady (or even growing!) throughout the summer season. You’ll hear how to keep your summer revenue up with a focus on: 😎Retention 😎New revenue streams 😎New client acquisition 🎧If you want to...
May 29, 2023•18 min•Season 12Ep. 115
It’s no secret that finding talented and qualified teachers is a challenge… and for teachers finding work at a studio that supports you is not easy either… and the pandemic only made this age-old issue worse! But… PlankeApp is here to solve this! Listen and learn from Tricia Whitlock - PlankeApp co-founder on today’s episode where we talk about: How to hire and what to look for in your next teacher or instructor How to find the right fit for your studio without the stress of applications, interv...
May 22, 2023•30 min•Season 12Ep. 114
Today’s episode is going to be a bit different from what you’re used to hearing from me…but it raises some really important topics that I think all of my listeners need to hear. 😲 Growing a studio business is not just about getting more profit! It’s also about enjoying life, balance and fulfillment. It’s about having a business that supports ALL of it.🙌 In this episode of The Pilates Business Podcast, I’m going to share a shocking conversation I recently had that inspired me to share this mess...
May 15, 2023•20 min•Season 12Ep. 113
The numbers on your books are nothing to be scared of! In today’s episode, I chat with Danielle Hayden CEO of Kickstart Accounting, about how data can empower you and your business. Tracking and understanding the data changes your mindset, says Danielle. Once you can pin down your numbers, you can make tactical decisions regarding questions like: Am I ready to hire? … How much can I pay them … How much do I pay myself? … Can I afford to join this training program? In this episode we talk about: ...
May 08, 2023•27 min•Season 12Ep. 112
Most studio owners know that they need to get their marketing message out to potential clients who have never been to their studio before. But some studio owners miss the mark on an equally (or arguably MORE) important group of clients: the ones you already have! In this episode of The Pilates Business Podcast, I’m going to help strike just the right balance between marketing efforts that attract new clients and those that nurture your existing ones. You’ll learn: ⭐️The importance of both attrac...
May 01, 2023•20 min•Season 12Ep. 111
Your scheduling software is more than a booking system - it’s a complete client management and communication and studio management system. And we have more options than ever - so if you’re looking for software that is easy for you to build and grow your business - how do you decide which option is best for you? First - when choosing a studio management system, it is important to consider your budget, the size of your studio, and the specific features you need. And then… there are 2 KEY FACTORS t...
Apr 24, 2023•39 min•Season 11Ep. 110
💫Every studio business owner knows they need to market their studio via email. But not every studio owner knows how to get it right. And here’s the thing: your email marketing is, by far, the best driver of revenue of ALL the marketing tactics you employ. 💰 💫In this episode, you will learn what you need to know to get this money-making part of marketing just right. As mentioned in this episode, to learn more about talking about your brand promise, listen it to Episode 46: How To Create Your B...
Apr 17, 2023•20 min•Season 11Ep. 109
With growth often comes more management. But people management doesn’t have to be a headache. With the right process, you are able to hire and train an incredible team of people inside your business to support you and your clients and your growth. Today, I’m joined by one of my Spring Three coaches, Katie Santos who is an HR expert to talk all about what you need to know about hiring a fantastic team Katie is a coach inside my Thrive Business Coaching Program ( learn more here ) You can learn mo...
Apr 10, 2023•26 min•Season 11Ep. 108
