Many boutique fitness studio owners feel pressured to do ALL things social media but when you are already doing ALL the other things inside your business, you frankly do not have time for that! ❌ In this episode we are going to get clear on how much time you should be spending on social media. Spoiler Alert: it’s probably LESS time than you’re spending right now! 🤗 Listen in and you will learn: ⏰How to overcome the myth that drives you to spend tons of time on social media ⏰How to decide which ...
Apr 03, 2023•25 min•Season 11Ep. 107
Referrals play a massive part in the growth of your client base and you probably already know that word of mouth is how many of your best clients find you But what if I told you there are ways you can supercharge your referral and get more of those great clients? Clients who stay and also send their friends over and over again! And - it doesn’t have to cost you anything… listen in and learn How to turn your new clients into raving fans The 3 campaigns you should run to boost revenue immediately ...
Mar 27, 2023•32 min•Season 11Ep. 106
Your education in Pilates certainly taught you what you needed to know about the body and the method. But chances are, you didn’t receive many lessons on metrics and data measurement. Make no mistake about it: when it comes to running a studio business, numbers matter. In this episode of the Pilates Business Podcast, we are diving into KPIs and OKRs. You will learn: 📊What KPIs and OKRs are exactly 📊Which numbers you should be tracking 📊How OKRs can impact employee performance 📊What to do wit...
Mar 20, 2023•20 min•Season 11Ep. 105
When you started your studio business, you probably were mostly focused on getting clients on the schedule. And rightly so - that is #1 priority And what sometimes happens, a little down the road, is that you find yourself in a place where you’re not sure what to do or where to focus next… and but you have a ton of ideas. Today, I’m joined by special guest Hunter Lowder and we’re talking about what you can do to re-focus and discover how to best use your time and energy. Connect with Hunter here...
Mar 13, 2023•25 min•Season 11Ep. 104
👀Finding teachers and staff has become a real challenge for so many boutique fitness studio owners. 👭Hiring is a great big topic and there are lots of considerations to make throughout the entire process, but it all starts with writing a job description that sells your studio! 😎In this episode of the Pilates Business Podcast, you’ll learn how to put your best foot forward with a winning job description that will attract highly qualified teachers and staff that are aligned with your studio’s v...
Mar 06, 2023•20 min•Season 11Ep. 103
You wear a lot of hats - inside the studio you’re a teacher, a leader, a manager, a scheduler, marketer, you’re also HR, maintenance… and I know I’ve left a few off that list! But that’s not all you do. Many of you are juggling busy home lives too - in all forms What that means is you’re juggling a lot. Period. And, to be your best self in your business, you have to take care of you which means let’s talk about how you can create flow at home too. I’ve invited Cara Harvey, productivity coach, po...
Mar 03, 2023•38 min•Season 11Ep. 102
It's pretty standard practice in boutique fitness to attract clients to your business with some kind of introductory offer. But not all intro offers are created equal. A good intro offer will: ✅Attract clients who can take the step up from trying you out to becoming a regular ✅Give potential clients access to everything you have to offer ✅Provide you lots of opportunities to build a connection and a relationship with those clients ✅Achieve the sales targets you need to keep your business growing...
Feb 20, 2023•18 min•Season 11Ep. 101
Wondering what it takes to take a studio to success in less than 8 months? Stephanie Tirdel from Sthiel Pilates and Movement Center is sharing her journey in this episode of The Pilates Business Podcast. Stephanie started out in the movement world as a professional dancer and choreographer, she went on to get certified to teach and found herself teaching all over - and exhausted by it. When she started her business she was determined and was able to build a solid foundation but the pandemic tota...
Feb 13, 2023•25 min•Season 10Ep. 100
TRUTH: Mastering your marketing brings OPPORTUNITY. When you’re effectively able to articulate the value of what you have to offer, you can finally develop a marketing plan that works for you and your business When you join the Marketing Intensive , you're opening massive doors of opportunity for yourself and your future, which will be amplified by the support you'll get with me during our weekly calls. This can be THE moment everything shifts for you. Join a call next week and let’s find out ...
Feb 06, 2023•24 min•Season 10Ep. 99
There are so many different ways to work with your clients and I love bringing Inspired Studio Owners onto the show to share the unique ways they work with their clients. I’m joined by Carmen Lanteigne of Aligned Pilates on the Pilates Business Podcast today! Carmen is re-writing the rules of how to work with clients and has learned to lean into her own practice and beliefs when it comes to the Pilates method. Listen in and learn about how Carmen has built her studio and How to build a business ...
Jan 30, 2023•33 min•Season 10Ep. 98
Building a brand that gets seen and heard above the noise is a real challenge. 😅 This is especially true in the current climate, which is steeped with intense competition AND the opportunity for explosive growth.💥 🤔A recent study has estimated the value of the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10 percent. That means there is a huge amount of competition but also, a huge amount of OPPORTUNITY! 💰 But in order to capitalize on those conditions, studio...
Jan 23, 2023•29 min•Season 10Ep. 97
There isn’t one way to build a pilates business. The beauty of owning your own business is that you get to decide how your business operates and design a business that supports you and is fulfilling to you! Today, I’m talking with Carrie Russo all about how she has evolved her business over the last few years to offer a mentorship program for teachers. We discuss exactly what’s involved with creating a signature program and what drives her to learn the skills needed to offer a successful program...
Jan 16, 2023•35 min•Season 10Ep. 96
As a studio owner, you’ve probably heard the term “visibility” in connection to marketing. 👀 Making your brand visible to the right people is a crucial component to your overall marketing strategy.💡 But what exactly is “visibility” and how does it help your studio succeed in the long term? 🤔 💁In this episode of the Pilates Business Podcast, you will learn: What visibility really means The importance of it both online and in your local community 3 things to focus on to maximize visibility for...
Jan 09, 2023•22 min•Season 10Ep. 95
Every studio business is different and filled with it’s own unique challenges - yet there are some challenges that show up more often than others. One of them? How to enforce a cancellation policy. Listen in as I coach home studio owner Annie Paz on the best way for her to overcome this hurdle and how she has built her studio business from the ground up to become a thriving and fully-booked studio! Follow Annie at: @Pilates.paz Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE...
Jan 02, 2023•37 min•Season 10Ep. 94
2022 has been an absolutely amazing year for boutique fitness studios! Studios are seeing pre-pandemic revenue, attendance, and profits, and in many cases, they are outperforming what they were achieving before COVID-19. 💸 Throughout the year, studio owners have been saying that this podcast has supported them in getting them where they want to be with their business. 🤗 In today’s “Best of 2022” episode of the Pilates Business Podcast, you will hear recaps of some of the top episodes that have...
Dec 26, 2022•28 min•Season 10Ep. 93
You are the leader of your business, of your clients, your team and an inspiration to many more than you realize. Yet - perhaps that is a role or position that doesn't feel comfortable to you… because, perhaps you’re not sure what a leader does and what it could mean for your business. I’m joined today by leadership coach Tina Joseph and we’re diving into the details of what it means to be a leader in today's world and how you can create an environment that supports the business you want Learn m...
Dec 19, 2022•33 min•Season 10Ep. 92
Selling is an absolutely essential operation for your studio business. The challenge is that so many of us get a bit uncomfortable even thinking about selling our services. If selling makes you feel a little uneasy, you are not alone. And I’ve some tips you can use right away that are really going to help. In this episode of the Pilates Business Podcast, you will learn: 💫the mindset shift that will make selling smooth and simple 💫four steps to supercharge your sales process and win more client...
Dec 12, 2022•23 min•Season 10Ep. 91
Karen Washburn has been in the Pilates industry longer than most and over that time she’s built a successful pilates and gyrotonic studio business in Long Beach California. Listen in and hear about how she stays motivated after 20 years as a studio owner and a deep dive conversation into how she works with her clients in an independent open equipment class where clients can join and work independently in her studio on the equipment. If you’ve ever considered a class like this, or are interested ...
Dec 05, 2022•30 min•Season 9Ep. 90
It doesn’t matter what your list of accomplishments includes, we all get stuck from time to time. But what separates the extremely successful from the rest is one key differentiator: they know how to get unstuck faster. They’ve trained their brains to think differently about the challenges that come up. And the impact is enormous. In this episode, I’m sharing how you can support your personal and business growth by being more aware of how you think about your business alongside some easy hacks t...
Nov 28, 2022•21 min•Season 9Ep. 89
Getting to hear directly from studio owners about the real-life behind the scenes of running a studio business is always a treat… and I couldn’t miss this opportunity to invite one of my amazing Thrive members, Melissa Connolly onto the podcast today to share her experience in growing her studio. Move Me Pilates opened in 2019 and things were going great - then covid hit. But that didn’t stop her - her studio grew regardless! Listen in and find out: How Melissa filled her studio in the early day...
Nov 21, 2022•29 min•Season 9Ep. 88
In this episode of the Pilates Business Podcast you will learn how incredibly important annual planning is to the success of your studio business. I will share: My top 5 tips for setting yourself up to plan successfully The process I recommend following to put together a comprehensive annual plan Where you can go to get the help and guidance you need to do this work Join studio owners who are ready to meet or beat their pre-pandemic targets and set yourself up for your best business year yet. Go...
Nov 14, 2022•26 min•Season 9Ep. 87
We all know how important video is for your business, even if you’re not currently offering an online class. It’s everywhere (hello Instagram TikTok, YouTube… and all the others) But, like you, getting in front of the camera is not always easy. It was great to hear from an expert in fitness video production, that it’s perfectly NORMAL to feel this way and that there are things you can do (easy things) that will help you become a pro on camera. Mason Bendewald was behind the insanely popular P90X...
Nov 07, 2022•34 min•Season 9Ep. 86
‘Tis the season to go shopping! Ready or not, the holiday season is coming quickly. In this episode of The Pilates Business Podcast, you’ll get five strategies for leveraging this spendy season, boosting revenue, and spreading studio cheer!I You’ll hear specific strategies to try, including: 🎁 selling gift cards for your studio 🎁 hosting special events such as fundraisers or friends & family sessions 🎁 selling retail products online or in the studio 🎁 using festive photos to promote prod...
Oct 31, 2022•22 min•Season 9Ep. 85
Wherever you find yourself in the journey of business ownership, it’s good to be aware of your options. Maybe you want to own your business a few more years or perhaps you’re ready to make a change soon Maybe you have never considered selling your business but this is a very real and possible opportunity for you - if you’re educated on the process and what goes into a successful sale No matter how big or small your studio business, if you market it well and price it correctly, there is a buyer o...
Oct 24, 2022•37 min•Season 9Ep. 84
We live in a world that bombards us with an endless stream of distractions that seriously inhibit our ability to focus. As a result, we waste time and energy not getting work done. It’s high time we rediscover the ability to get focused and the book, The One Thing and the Pilates Business Podcast is here to show us how. In this episode we will learn: 🎯the radically simple idea presented in the bestselling book, The One Thing 💡tips for how to implement this in the not-so-simple rhythm of our da...
Oct 17, 2022•32 min•Season 9Ep. 83
At some point on your journey as a studio owner, you will step into the role of manager. And when that happens, you may be feeling a sense of excitement for what’s possible with another person on your team or perhaps you might feel a little teeny bit of … apprehension. Hiring, managing and sometimes firing is part and parcel of business - especially one that is growing. And there is so much that you can do to make it easy on yourself. Without a doubt after pricing, managing a team effectively is...
Oct 10, 2022•39 min•Season 9Ep. 82
There are so many studio management platform options available to boutique fitness studio owners. 😲 It can be a daunting task to decide which is best for your business. And it's a super important decision not only because it is a key system that will make life SO much easier, but also because if you get it wrong and have to change it later, it can be a painful process. 🤯 In this episode, I am going to share the top considerations that go into this important decision so you can get it right and...
Oct 03, 2022•26 min•Season 9Ep. 80
That connection a client feels towards your studio is a critical component of what drives retention… which leads to strong revenue. But… how do you develop that connection? Today I’m joined by Nt Etuk, founder of FitGrid, and we’re talking ALL about this in our episode this week. To learn more about FitGrid go to www.fitgrid.com FREE GUIDE: Revenue Growth Roadmap For Your Boutique Fitness Studio Business 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - you...
Sep 26, 2022•37 min•Season 8Ep. 80
You probably already know that selling your studio services starts long before a new client hands over their credit card. 🤷How do you get new clients to the point of purchase? 💁Does the idea of thinking about a sales process make you uncomfortable? 🙋If so, you're not alone. Many business owners struggle with this. And selling can feel uncomfortable - but the technique I will share in this episode, micro conversions, can really help. For more info on the 5-step framework I developed to help gu...
Sep 19, 2022•24 min•Season 8Ep. 79
Being a business owner is not a linear path. There are twists and turns along the way - some are gifts and some are not but one things for sure, apaptabulity is the name of the game if you want to continue to grow into your success. Today I’m joined by one of the most talented teachers i know, she’s a smart business owner and I’m lucky enough to call her a friend. Victoria torrie capan is here today to share with us her journey in the pilates world and what she’s learnt about business and life a...
Sep 12, 2022•42 min•Season 8Ep. 78
