Every studio owner has to create an effective marketing strategy in order to attract, nurture, and retain clients. 🙌 But what many studio owners don’t realize is that minor changes to how you implement your marketing strategy can result in big boosts to your revenue. 💸 In today’s episode of the Pilates Business Podcast, you will learn 3 subtle, but very powerful changes you can make to your marketing strategy ⚡️TODAY⚡️ that will have an immediate impact on the revenue you generate in your busi...
Sep 05, 2022•20 min•Season 8Ep. 77
How do you get freedom and flexibility in your business? My guest today has figured it out! Kim Casto is the owner of Bodylines Pilates in MA and a studio owner of 15 years and she’s sharing all abou her journey in business and exactly how she plans her marketing… up to 6 months ahead. Yes - you read that right! Listen in to learn: The exact process she uses step-by-step How she integrates themes, topics, and promotions into her marketing How much time she dedicates each week to marketing Kim is...
Aug 29, 2022•32 min•Season 8Ep. 76
As a boutique fitness studio owner, you want your schedule packed, every class, every day. That’s how you bring in revenue, right? When you are wearing all the hats inside your business, this can be a challenging task to say the least. The pressure mounts even more when you employ a staff of teachers who count on consistent class attendance to earn the income they need to support themselves and stay with your studio. So who is responsible for this all-important aspect of your studio business? Wh...
Aug 22, 2022•25 min•Season 8Ep. 75
John Briggs is the founder of Incite Tax and the author of Profit First For Microgyms . His theme is, "The IRS Sucks", believing that business owners should keep more of their money to build long-term wealth. In this episode of The Pilates Business Podcast, he shares his best insights on cash flow management. He is on a mission to help boutique studio owners like you increase their take home pay and stop worrying about how to afford paying for basic bills. You can learn more about John and his m...
Aug 15, 2022•35 min•Season 8Ep. 74
📱Social media📱 can be an absolute beast to manage. Many studio owners feel overwhelmed by it or have such a strong dislike for dealing with it that they end up outsourcing it at significant expense. 😲 So the question we are seeking to answer today is: how much time do studio owners REALLY need to spend on social media? We will dive into: 5 common misconceptions about social media How to view social media through your own unique studio lens Practical advice on how much time you should really s...
Aug 08, 2022•30 min•Season 8Ep. 73
Marketing is broad - and there are so many different ways to get your brand out there. One that often feels out of reach is getting excellent press and media coverage otherwise known as PR! But even if you’re a small local business there’s no reason why you shouldn’t use this strategy to get visibility and build awareness for your studio amongst your local community. So - where do you start? Who do you contact? What do you say? Those are all the questions I’m getting answers to in our episode to...
Aug 01, 2022•27 min•Season 8Ep. 72
Private lessons or group sessions? Which would work best for your studio business? In this episode you will learn: 🌟the pros and cons to offering private or group classes to your clients 🌟considerations to weigh when designing your studio sessions 🌟the importance of knowing your client to fit their needs Want to learn more about identifying your ideal client and how to best help them reach their goals when joining your studio? Check out the Marketing Intensive program here: https://www.spring...
Jul 25, 2022•32 min•Season 8Ep. 71
Did you miss out on a trip to Momentum Fest? Me too! So I decided to invite Momentum Fest founder Jessica Valant on to share all about what happened at this year’s event and what the future holds. We also talked about how Jessica manages her time as a teacher, online business owner, event host and mom and wife. Talk about busy. Want to know more about Momentum Fest: https://momentumfest.com FREE GUIDE: Revenue Growth Roadmap For Your Boutique Fitness Studio Business 📲 Follow Seran on Instagram ...
Jul 18, 2022•32 min•Season 7Ep. 70
Today we are going to get into a topic that makes some people feel a little uncomfortable. 😫Failure😫 🙅We don't talk about failure enough as entrepreneurs. 💁Everyone faces it so why hide it? It's a natural part of the business-building journey. And it's the way that you approach your failures that affects your business - not the failure itself. In this episode I am going to get personal, sharing some specific ways that I have failed in my own business–and what I learned from it that has made ...
Jul 11, 2022•29 min•Season 7Ep. 69
So much of our success hinges on our beliefs around our abilities. At a certain point, this can become a big stumbling block for all business owners - regardless of the industry you're in. Imposter syndrome and limiting beliefs are terms you may have heard floating around - but what do they really mean and how are they impacting your growth? Listen in as I speak with my guest Mindi Huebener, whose number one mission is helping women to reveal and release their limiting beliefs and embrace the co...
Jul 04, 2022•37 min•Season 7Ep. 68
When it comes to the long term vitality and sustainability of your fitness studio, one of the most important decisions you will make is how to price your services. 💵Pricing💵 is a bit of an art and a bit of a science for every studio business, making it a tricky challenge to take on. And to complicate matters even more, many studio owners end up actually devaluing their services, which can have long term and devastating impacts to their business. 🙅 But don’t worry…there are ways to ensure you ...
Jun 27, 2022•20 min•Season 7Ep. 67
Want to know how you can both save time and boost revenue at your boutique fitness studio? Yes, for real. It’s absolutely possible in the wonderful world of automation. In this episode, listen to an interview with Brandbot rep, Shamir Cohen. She’s got the full scoop on everything you need to know to integrate tools that will: 💫guide your clients through your sales funnel with ease 💫boost conversions to get more potential clients to become members 💫reduce your retention rate 💫build community ...
Jun 20, 2022•31 min•Season 7Ep. 66
The summer season is upon us. The kids are out of school, families are taking their annual vacations, and warm weather invites us to head to the neighborhood pool to see friends and make a splash. For boutique fitness studios, the excitement of the summer means a slow down inside the studio. This time of year tends to bring small class turnout and low new enrollment numbers. But it doesn’t have to be that way. There are so many benefits to having a steady stream of revenue inside your business a...
Jun 13, 2022•21 min•Season 7Ep. 65
In this week’s episode of the Pilates Business Podcast, we are talking to a special guest, Danica Kalemdaroglu. She is presenting a workshop at Momentum Fest in Denver this June, which will teach techniques for cueing Pilates clients with touch. Danica shares the language of Pilates with us but that’s not all! 👉Wanna hear how you can be more informed when it comes to teaching your clients? 👉Or how to navigate the differences between different schools of Pilates? If you’re a Pilates teacher loo...
Jun 06, 2022•36 min•Season 7Ep. 64
Most studio owners know that it makes solid marketing sense to use a special introductory offer to attract new clients to your classes. But did you know that you could be making mistakes with your intro offer that hurt your business instead of helping it? In today’s episode of the Pilates Business Podcast, I am going to reveal 3 big mistakes that you could be making with your intro offer so you can get this critical component of your studio business marketing just right . FREE GUIDE: Revenue Gro...
May 30, 2022•17 min•Season 7Ep. 63
As a movement professional one of the things you know better than most, is how powerful movement can be to every body–not just those who are athletic and fitness focused but also those who have physical and neurological limitations. For more than two decades, Trent McEntire has been helping people gain back their mobility – a story he knows first hand. Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovere...
May 23, 2022•30 min•Season 7Ep. 62
Is your studio business heating up? 🚀 Can’t go it alone anymore? 🙋You are not alone. At some point, every studio owner becomes the bottleneck in their business and they need to hire other people to help. Whether you are going to hire additional teachers or people to support your business in other ways, it’s so important to get the hiring process right.💫 Even though you may be so ready to get that support you need to move your business forward, it’s absolutely imperative that you go through a ...
May 16, 2022•24 min•Season 7Ep. 61
Have you ever thought about selling your studio or perhaps buying your first or second or third? This is the episode for you. Selling a business can take a long time, and is best planned years in advance. In this episode, special guest Mitch McGinley shares insight and expertise from his experience brokering boutique fitness studio business sales. 🤝The step-by-step process of selling your studio and what you need to do to be prepared 🤝How long it takes to complete a sale 🤝The role of a busine...
May 09, 2022•39 min•Season 7Ep. 60
Everyone has a story to share and in celebration of the upcoming Momentum Fest event in Denver from June 24-26th I’m speaking with some of the presenters about their journey in the Pilates world. Breast cancer is the most commonly diagnosed cancer among American women, which means chances are, you will serve clients who are facing and fighting the diagnosis. Jill Hinson founded the Core Compassion Project after her very first pilates client received a diagnosis of breast cancer. In her search fo...
May 06, 2022•26 min•Season 6Ep. 59
This is a super special episode of our show in 🎉celebration🎉 of a huge milestone. The Pilates Business Podcast has reached 💥20,000 downloads💥 thanks to the support of listeners like you. We are going to mark this moment with an overview of our most popular shows, offering our fans a round up of not-to-miss insights and support you can apply directly to growing your studio business. We will cover highlights from: 👉 Episode 2: Building Your Brand - My Top 5 Tips 👉 Episode 25: How To Make the...
May 02, 2022•27 min•Season 6Ep. 58
Everyone has a story to share and in celebration of the upcoming Momentum Fest event in Denver from June 24-26th I’m speaking with some of the presenters about their journey in the Pilates world. In this installment of the Momentum Fest series, I am speaking with Delia Buckmaster, owner and founder of Delia Pilates®. In 2005, she opened her studio, introducing boutique fitness programs to northwest Montana well ahead of big city trends. Since then, she has been a recognized leader in the Pilates...
Apr 29, 2022•32 min•Season 6Ep. 57
Martin Reid is a Movement Specialist with over 20 years experience in big-box and boutique businesses as an educator, international speaker and fitness coach. But, you may know him from is popular Instagram Lives and podcast: Core Conversations. These daily lives began at the beginning of the pandemic and never stopped, bringing together Pilates teachers and enthusiasts from around the world to share their stories and connect with others over their love and passion for Pilates. He is also an adv...
Apr 25, 2022•35 min•Season 6Ep. 56
🌟Leading up to the event, I’m interviewing Momentum Fest presenters whose insight can inspire improvements to your teaching, business, and life.🌟 In this episode of our MomentumFest series, I’m joined by Kristin DiMiceli, owner of Garage Pilates in Orange County, CA. Kristin and her husband have three busy teenagers who are involved in a variety of activities. She leverages these community connections to partner with team coaches and parents within the Los Alamitos community, incorporating Pil...
Apr 22, 2022•30 min•Season 6Ep. 56
Human beings are wired for togetherness. As a studio business owner, this is so relevant to you because what you provide to your members goes far beyond the body alone. You are creating a membership for people with a shared commitment not only to their well being, but to getting that well being inside YOUR studio.You are creating a community. And if nurtured heartfully and intentionally and thoughtfully by you and everyone who works inside your studio, you will have something very special on you...
Apr 18, 2022•24 min•Season 6Ep. 54
🌟Leading up to the event, I’m interviewing Momentum Fest presenters whose insight can inspire improvements to your teaching, business, and life.🌟 In this episode of our MomentumFest series, I’m joined by Tasha Edwards, who you may know better as @HipHealthyChick! Tasha believes everyone deserves the chance to be happy, healthy, and whole and has dedicated her esteemed career to making wellness more accessible and inclusive to all. Tune in to hear: 🌟how she has navigated the the world of fitne...
Apr 15, 2022•31 min•Season 6Ep. 53
When it comes to marketing your studio, most business owners place their marketing focus on attracting new clients.🙋 That piece of the puzzle is vitally important, of course. 🤗 But if you focus all of your efforts on generating new business, you might be missing a major marketing opportunity.😳 In today’s episode of the Pilates Business Podcast, I’m going to talk about creating a marketing plan that will target all of your clients and immediately impact your profits.💵 FREE GUIDE: Revenue Grow...
Apr 11, 2022•21 min•Season 6Ep. 52
You've invested a ton of time and energy to become the teacher you are today. And, what you do works - your clients are stronger, happier and healthier! But when it comes to marketing, do you feel like you're spinning your wheels? You are not alone. Let’s face it - marketing is a beast! And no one ever taught you how to market yourself or your studio. But, it's time for that to change. If you’re ready for predictable profits, reliable clients and to be in control of your business, this is the ep...
Apr 04, 2022•20 min•Season 6Ep. 51
As the owner of a pilates or other boutique fitness studio, you have expertise and passion for teaching others and helping them achieve their wellness goals. 🙋Guiding your clients and delivering results-driven sessions feels natural and easy. 🙅But what about marketing? Does it feel easy, too, or do you get stuck before you even get started? In today’s episode of the Pilates Business Podcast, I am going to help you get over the hard marketing hurdle that every studio owner faces. Listen in to l...
Mar 28, 2022•22 min•Season 6Ep. 50
I’m joined by a very special guest today - Lana Sealy, owner and founder of Body Mekanix, a boutique studio on the island of Barbados. Lana has built a successful business helping her clients all over the world access movement despite their limitations and has developed unique ways of working with her clients to keep them consistent. We talk about: How to use different platforms to optimize the business The importance of consistency when it comes to helping clients How to take time off (while st...
Mar 21, 2022•29 min•Season 5Ep. 49
Instead of delivering a never ending schedule of weekly sessions, have you thought about packaging what you do into an exclusive signature offering? In today’s episode, we are going to cover the whys and hows of designing and offering a signature program that gets real results, not just for your studio, but for your clients, too. I will share 3 big considerations to make when designing your program and 4 key aspects of marketing that signature program to clients. 📲 Tell me about your signature ...
Mar 14, 2022•21 min•Season 5Ep. 48
