Having a website is a given in today’s world, except not all website are created equal! What you want is a website that is designed to bring you business Today I’m joined by Connie Holen of Pixality Design and we’re talking all about how to turn your website into a sales machine including the most important elements to include on your site, what trend is NOT here to stay, and what you need to know before you hire your next web designer. Connect with Connie on IG here: @pixalitydesign Or check ou...
Mar 07, 2022•34 min•Season 5Ep. 47
Being clear with your messaging and being heard above the noise is a real challenge, but it is one that all boutique fitness studio brands face. Those who can talk about what they do, consistently and clearly, will build authentic connections with their clients and fill their class schedules week after week. In this episode of the Pilates Business Podcast, I’ll be sharing some tips for talking about what you do to help establish a recognizable brand. FREE GUIDE: Revenue Growth Roadmap For Your B...
Feb 28, 2022•18 min•Season 5Ep. 46
When everyone has an opinion… what’s the one thing we can all agree on? Yep - you guessed it: our love of movement and the Pilates Method! And thanks to my guest today we can all share in this as a community. I’m joined by Benjamin Degenhardt founder of 360 Pilates and creator of March Matness - an online event that happens every March where participants share images and videos of the original 34 Pilates mat exercises over the month of March. Listen in to find out how this got started, why it’s ...
Feb 21, 2022•36 min•Season 5Ep. 45
Social media is a touchy subject for some studio business owners. It can conjure up dread, overwhelm, and disappointment. You can spend significant time day after day or week after week posting to various social channels with little to no real impact to your business. But it doesn’t have to be that way! Today you are going to learn how to get more visibility for your studio from your efforts on social media without taking an inordinate amount of your fully booked time. By the end of the episode,...
Feb 14, 2022•24 min•Ep. 44
As a former pilates teacher and now as a studio business consultant, the question of pricing is one that comes up again and again. Pricing is a bit of an art and a science for service-based businesses, making it a tricky challenge to take on. We are going to tackle this issue of pricing in today’s episode of The Pilates Business Podcast and by the end of the show you are going to know: 💲the personal factor that influences your pricing strategy 💲why pricing is so important 💲how to price your s...
Feb 07, 2022•24 min•Ep. 43
As a business owner, a big part of what drives your success is not necessarily the strategies you use 👀 Before strategies can be successful, you have to have the right mindset. On the podcast today, I invited my friend and fellow business coach Miranda VonFricken to talk with you all about self-leadership and motivation. We discuss: → Why everyone has a personal brand → What self-leadership means for your business → How your non-negotiables influence motivation → When you should lean in harder ...
Jan 31, 2022•32 min•Season 4Ep. 42
As a studio business owner, you know that you have to pay attention to the money coming into and going out of your business but so many boutique fitness business owners are not quite sure which numbers to watch or what those numbers really mean for their business. We are going to clear that up in this episode of the Pilates Business Podcast. In it, I will reveal: 🚀why it is so important to track your numbers 🚀three numbers that every studio owner should know 🚀what to do with the data you are ...
Jan 24, 2022•24 min•Ep. 41
What would you say if I told you that your boutique fitness studio could generate $100k, predictably, confidently, and consistently? Would you think I was dreaming? I’m not and neither are the studio business owners who have done just that or better yet, have generated their next $100k! Inside Thrive (my group coaching program for boutique fitness studio owners) you get access to tried-and-tested strategies that will support your growth at every step of the way. For more details click here >&...
Jan 17, 2022•14 min•Season 5Ep. 40
So many of us struggle with how to move clients through a sales funnel, if we even have a sales funnel to move them through! But here’s a little secret: Selling your studio’s services doesn’t have to be intimidating or difficult. It can actually be fun! Tune into today’s Pilates Business Podcast and you will learn 4 tactics for making sales much easier and comfortable for you, just in time to give your January revenue a major boost. FREE GUIDE: Revenue Growth Roadmap For Your Boutique Fitness St...
Jan 10, 2022•16 min•Season 4Ep. 39
Have you tapped into your local network as best you can? There is probably a big opportunity for you to increase your visibility amongst your local community. Today, we invited Melisa Rose to talk about how you can do some simple and fun collaborations with other businesses. We discussed about: How to work with other businesses to grow network and increase visibility Talking to immediate network to promote How to collaborate with other business Types of businesses you can work with Three C’s in ...
Jan 03, 2022•34 min•Ep. 38
In this year-in-review episode of the Pilates Business Podcast, I take you inside our members-only group, Thrive, to share what worked for us in 2021. I will share info about: Email marketing Bringing clients back to in-person sessions Doubling or even tripling studio revenue Running challenges and workshops Marketing strategies outside of social media FREE GUIDE: Revenue Growth Roadmap For Your Boutique Fitness Studio Business 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episo...
Dec 27, 2021•19 min•Ep. 37
You know what they say about the oxygen mask on the plane, right? You have to take care of yourself before you can take care of anyone or anything else–including your business! This time of year, the lists seem to go on and on. So I want to know, where are YOU on that list? If you are like most studio owners, you are way at the bottom, if you make the list at all. Let’s change that, together, so that you and your business can thrive this holiday season. In this episode, I will share specific str...
Dec 20, 2021•15 min•Ep. 36
If you are a pilates studio owner, you know how vitally important it is to your business that you retain your clients. Successful studios are sustained by regular, recurring, referring clients who keep classes full and revenue coming in the door. Are you doing everything you need to do to stop clients from leaving? In this episode I will share 5 reasons that clients leave, all of which can be addressed or avoided in your business starting today. Resources in this episode: grab these resources NO...
Dec 13, 2021•19 min•Ep. 35
Today I’m joined by book-keeper to studio owners, Diana Gleason. We dive into the need-to-knows when it comes to managing your financial accounts AND money mindset. We dive into: Taking risks and generational money mindset Financial mistakes to avoid What reports you need to look at How to plan for Tax season Good habits for book-keeping And, if you’re thinking about hiring a book-keeper? Diana shares exactly what a good book-keeper should do for you and your business! Connect with Diana here: h...
Dec 06, 2021•41 min•Ep. 34
In this episode of the Pilates Business Podcast you learn how incredibly important annual planning is to the success of your studio business. I will share: My top 5 tips for setting yourself up to plan successfully The process I recommend following to put together a comprehensive annual plan Where you can go to get the help and guidance you need to do this work Despite all that we have been through as an industry, you don’t have to wait to build your business. You can optimize the business you h...
Nov 29, 2021•25 min•Ep. 33
Join me as I interview my guest Sue McCarroll, Founder and CEO of Opal Wellness Studio and host of the Well2You Podcast. As an online studio owner, program creator, podcast host and the owner of a new brick and mortar space, Sue shares the behind-the-scenes of what it looks like to build a business with real purpose. Listen in to this candid and honest conversation where we talk about: 👉The challenges of niching in the Pilates industry 🔑How to stay creative as a business owner ➡️What smart bus...
Nov 22, 2021•43 min•Ep. 32
You may feel like taking it easy once the hustle and bustle of the holidays gets under way but we all want to generate strong revenue numbers every month of the year, including December. In this episode of the Pilates Business Podcast, we are sharing some tried and true tips and strategies for boosting year-end revenue with one simple product: Gift Cards! Tune in and take notes to learn some specific techniques for leveraging the holiday shopping frenzy and boosting your revenue in a snap. ✨ Cli...
Nov 15, 2021•16 min•Ep. 31
Today I get to chat with Molly Niles Renshaw of Phoenix Classical Pilates in Santa Monica, California. Molly trained as a teacher under Romana Kryzanowska nearly 22 years ago and shares her journey to becoming a business owner after working inside other studios for 17 years! Listen in and hear how Molly who called herself a “reluctant Studio Owner” built a business she loves including: 🌟How Molly got started as a teacher in New York in 1999 🔑The ins and outs of building a business with a frien...
Nov 08, 2021•45 min•Ep. 30
If you become better prepared as a studio business owner, you can make things easier on yourself and avoid some common pitfalls that so many business owners face. And that’s our goal with today’s episode of the Pilates Business Podcast. We are going to learn 4 of the real reasons studio businesses fail and offer up solutions to make sure you can avoid these mistakes. We will talk about: ✅ Keeping your eyes on your business, not your competitors ✅ The all important marketing funnel ✅ Measuring pr...
Nov 01, 2021•22 min•Ep. 29
In this episode of The Pilates Business Podcast, I’m going to share some stellar ideas for marketing your studio business during the holiday season while having a jolly good time, too! You’ll hear specific strategies to try, including: 🎁 selling gift cards for your studio 🎁 hosting special events such as fundraisers or friends & family sessions 🎁 selling retail products online or in the studio 🎁 using festive photos to promote products and to invite people to the studio The tips in this ...
Oct 25, 2021•20 min•Ep. 28
In this week’s episode, we are diving into the tried and true ways to build a referral program that works for you, your business, and best of all, your loyal clients! You will learn how to: Create a super compelling offer in exchange for referrals, Nurturing the new client relationship when new members come on board, and How to promote the referral program so that everyone knows about it. 🙏 Thanks for listening! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions: 📲 Share your biggest take...
Oct 18, 2021•24 min•Ep. 27
TRUTH: Mastering your marketing brings OPPORTUNITY. When you’re effectively able to articulate the value of what you have to offer, you can finally develop a marketing plan that works for you and your business When you join the Marketing Intensive , you're opening massive doors of opportunity for yourself and your future, which will be amplified by the support you'll get with me during our weekly calls. This can be THE moment everything shifts for you. Join a call next week and let’s find out if...
Oct 11, 2021•24 min•Ep. 26
We all know just how important that first session or class can be for your new client AND your business. In this episode of the Pilates Business Podcast I will share with you my top tips for how to effectively transition your new clients from “just looking” to “sign-me-up-now” status. There are a few key areas of focus and insights that will help you make every first session a MEGA success! 🙏 Thanks for listening! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions: http://springthree.com/s...
Oct 04, 2021•23 min•Ep. 25
Today we are talking about the 8 essential elements every studio website must have and how to craft them just right to turn visitors into new clients. We will cover: How to choose captivating images Writing headlines that hook Calls to action that get clicks Highlighting your key offerings Booking your services right on the website Leveraging testimonials The importance of a dedicated new client page Writing a teacher bio the right way ✨ Click here: FREE DOWNLOAD: 30 Instagram posts for your stu...
Sep 27, 2021•24 min•Ep. 24
Join me as I go behind the scenes with Studio Owner, Kim Casto , founder and owner of Bodylines Pilates in Massachusetts. Kim shares her journey in the Pilates world, the ups and the downs and how she has continued to Thrive in her business. She shares some fantastic ways to build a great team, how to stay focused on what matters and what she’s doing right now to ensure her business is resilient for whatever the future holds! Enjoy - it’s a great listen! ✨ Click here: FREE DOWNLOAD: 30 Instagram...
Sep 20, 2021•32 min•Ep. 23
In today’s episode, I’m talking all about client testimonials and why they are so important to your business success. I’m sharing: 🌟 how testimonials help you draw in new customers. 🌟what makes good testimonials (nope - they’re not always that helpful!) 🌟how to get your clients to give you the information you need to help you boost your credibility Listen in and enjoy! ✨ Click here: FREE DOWNLOAD: 30 Instagram posts for your studio business 📲 Follow Seran on Instagram @seran_spring_three ❤️ ...
Sep 13, 2021•18 min•Ep. 22
Ever wondered how to get your clients to listen to you? It’s time to dive into the Like, Know Trust Factors that drive credibility amongst your clients and potential clients. 💫 ---------- Join the upcoming FREE STUDIO SUCCESS MASTERCLASS with SERAN GLANFIELD 🌟 The world has shifted dramatically over the last year and our industry is more competitive and complex than ever before. But that doesn’t mean that there isn’t massive opportunity for you to make more impact and more profit - how do you ...
Sep 06, 2021•22 min•Ep. 21
If you’re like most pilates studio owners, you’ve probably been collecting emails from past, current, and even potential clients for a while. If so, that’s great! Email marketing is the #1 tool that has the biggest potential to drive more sales in your business - yet it’s often the most underutilized! Listen in and find out How often you should send emails Why email marketing is the best tool you have to grow your business How to use email marketing without being annoying What your emails should...
Aug 30, 2021•27 min•Ep. 20
Wondering how you can add a little more income to your business? Without having to search for a whole new client base? Listen in as I share with you 3 places I’ve seen studios and studio owners be successful in generating additional revenue inside their studios, what to watch out for and how to make these a long-term sustainable part of your business model. 🙏Enjoy the listen! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now >> www.springthree/soc...
Aug 23, 2021•25 min•Ep. 19
Today we are talking all about photoshoots. In this episode, I give you my blueprint for planning your photoshoot because we all know how important it is to have great imagery showcasing your studio business! We cover: How to pick your photographer What type of shots you’ll need Who else you might want to include in your photos How to decide what equipment and exercises you want to use How to coordinate with your photographer to make your shoot a success! 🙏 Thanks for listening! 🙏 ✨ FREE DOWNL...
Aug 16, 2021•25 min•Ep. 18
