Today, I’m joined by Cory Sterling, lawyer and founder of Conscious Counsel to talk us through all legal protections needed to keep a pilates, barre or yoga studio business protected Cory is both a lawyer and yogi (and pilates student!) and knows only too well the legal pitfalls that studios and teachers can fall into as they navigate the world of boutique fitness and business. If you’re wondering whether you need to edit your liability waiver for online classes, update your payment terms or per...
Aug 08, 2021•38 min•Ep. 17
One of the wonderful things about being a business owner is the ability for you to have flexibility… except more often than not, studio owners are being pulled in so many different directions that it’s a challenge to even squeeze in your own workout! I’m a big believer in prioritizing the things that you enjoy, that you need to stay healthy and happy. Easier said than done - and that’s why we’re talking organizing, productivity and planning this week! Listen in and find out: The tips I’ve learnt...
Aug 02, 2021•29 min•Ep. 16
Today we’re talking about intro offers. It's pretty standard practice in this wonderful world of fitness to attract clients to our business with some introductory offer. An introductory (intro) offer should be enticing and appealing, but not necessarily for everyone! As tempting as it may be, making your intro offer a free or largely discounted, one that appeals to the masses and gets a ton of foot traffic may end up hurting your business in the long run. So, what does a good intro offer look li...
Jul 26, 2021•24 min•Ep. 15
Sometimes it’s not about doing more, sometimes it’s about letting go of things or stopping doing things. I see so often clients are very focused on the immediate problems, putting out those fires, solving what’s right in front of them. When that happens, you are in a constant state of reaction and you quickly lose sight of your vision of what you wanted to build. That vision you have for your business is out there. However, transforming that into reality takes some planning. Recognizing not only...
Jul 19, 2021•23 min•Ep. 14
If you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software you have right now… you’re not alone..and you’re going to love this episode I’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio software that is designed to help your business grow, as a scheduling platform, payment processor and mar...
Jul 12, 2021•44 min•Ep. 13
When I start to work with a new studio owner, one of the first questions I ask them is whether they track their key numbers (otherwise known as KPI’s or Key Performance Indicators). Those pesky numbers and reports that some of us want to avoid. If that’s you, you’re not alone. And I get it, your passion is movement, not reports and spreadsheets. That’s why I want to shed light on the most important numbers for you to focus on in your studio business that will help you be more confident in your d...
Jul 05, 2021•24 min•Ep. 12
Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients. In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size. Listen in and find out how Christine DeFilippis is fostering a culture of joy through movement at her HAES-aligned Studio and her journey to becoming an advocate of anti-diet culture in an industry known to prey on body-image insecurities. Christine DeFilippis...
Jun 28, 2021•45 min•Ep. 11
So often my clients ask me about content creation, and how to stay on top of social media and email marketing. And I get it, there is a lot to be done when it comes to creating content and all the different channels you can do it on - it can be overwhelming. But there are ways to make it easier and more streamlined. Today I’m going to share how to get organized, plan your content and create a workflow so you can spend more time doing what you love! I’m taking you behind the scenes! Enjoy! 🙏 Tha...
Jun 21, 2021•22 min•Ep. 10
Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community. But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”. Listen in to this episode to hear my 5 tips on strategically using instagram to grow your business, and how to stay top of mind for both your new a...
Jun 13, 2021•24 min•Ep. 9
Listen in as I chat with Jessica Valant, Physical Therapist, Pilates Teacher, Founder of Jessica Valant Pilates, Creator of Momentum Fest, Wife and Mom to 2 little ones! She shares all the turns along her path in the Pilates world and why, after building a highly successful online platform, she wanted to bring people together in-person to share the joy of movement via Momentum Fest. Truly, one of the most inspiring leaders in our industry, you’ll love hearing all about Jessica’s journey in the w...
Jun 07, 2021•42 min•Ep. 8
There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. Listen in and find out what you need to know to develop a successful online studio offer whether that’s through an on-demand platform, hybrid classes (in-studio and virtual classes) or if you simply want to continue to offer pilates, barre and yoga sessions via Zoom. 🙏 Thanks for listening! 🙏 ✨ FREE DOWNLOAD: ...
May 31, 2021•22 min•Ep. 7
"I just don’t know where to start"... I hear this so often and I’m not surprised. You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses Yes... you’re probably part excited to finally get things going again... and part totally exhausted by the thought of it I don’t think we have to over complicate things - I’m all about keeping it simple and getting really focused on what matters and on what will have the...
May 24, 2021•19 min•Ep. 6
Is your business being held back by well-intentioned marketing advice? In this episode of the Pilates Business Podcast I’m busting through the myth that there needs to be a certain number of touchpoints between your business and your client BEFORE they decide to buy from you. Find out when this works and when it doesn’t and what to do instead inside your business. 🙏 Thanks for listening! 🙏 🎆 Follow Seran On Instagram: https://www.instagram.com/seran_spring_three/ 🎉FREE DOWNLOAD: Get 30days o...
May 16, 2021•19 min•Ep. 5
The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! But, today I’m talking to Alisa Wyatt, founder of Pilatesology , the on-demand Pilates platform that Alisa and her Husband, Jack Coble, began way back in 2012! We talk all about the ins and outs of developing a very successful online Pilates business and how Pilatesology has evolved since the early days… and listen in as Alisa shares all the stories about what s...
May 09, 2021•35 min•Ep. 4
Do you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing? You are not alone! I’m sharing all about how you can still be highly competitive and continue to attract new clients into your business without offering your services for free. 🙏 Thanks for listening! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now ! 📲 Share your biggest takeaway on Instagram stories -...
May 02, 2021•19 min•Ep. 3
Your studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest. Those teachers and studios who have a full schedule or a schedule of full classes have invested in their brand (often unknowingly!) and as a result have a strong presence and a dedicated following of loyal clients. I see so many get caught up in the logo, the font and the colors but there is SO much more to branding! Listen in and hear all about my top 5 tips on ho...
May 02, 2021•20 min•Ep. 2
Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio. Learn more about Seran and her journey in the boutique fitness world and some of the lessons she’s learnt along the way. Enjoy and 🙏 thanks for listening! 🙏 ~~~~~ ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now ! �...
May 02, 2021•22 min•Ep. 1
Welcome to the Pilates Business Podcast! Join Seran Glanfield and find out what's in store for you in upcoming episodes and where you can go today for business building resources! ***** ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now! 📲 Share your biggest takeaway on Instagram stories - snap a screenshot and tag @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🗓 N...
Apr 21, 2021•4 min•Ep. 1
