Welcome back! Today Brian gives his tools and conveys his methods through a live role-play. What problem are you trying to solve by going into private practice? What are you doing when you feel your best? Evaluate yourself as a physical therapy practice owner in this episode. Episode at a glance: Lead by example Communicate your purpose Acknowledge jobs well done Be understanding in your communication Gain agreement Schedule your Free Practice Assessment today!...
Jul 14, 2021•32 min
When considering ways to scale and expand, it’s best to start by remembering why you went into private practice. In this episode, Brian discusses how to build a practice that has growth capacity and how to continue to scale and expand. Tune in to this episode to align your purpose with strategies for growth! Episode at a glance: Stay ahead of what you need to confront, before you need to confront it Expanding: what happens outside your four walls Scaling: what you can do inside your four walls M...
Jul 07, 2021•25 min
Today Brian gives tips on a variety of areas in Marketing - external, social media, referrals and internal. Avoid stagnating and operating like it’s the year 1990 by considering these creative Marketing strategies. Don’t shy away from Marketing - learn how to continue to flourish and grow in physical therapy private practice! Episode at a glance: Find ways to outpace yesterday Participate in your community Contribute to your peers Be a resource for your patients Give patients objective data Sche...
Jun 30, 2021•35 min
In this podcast, Brian recalls what it was like to be 28 years old first starting out in this career. Do you crave autonomy over how you treat patients and manage your time? Evaluate these key points to discover if embarking in private practice aligns with the life that you envision for yourself. Episode at a glance: Take charge of your time and efforts You should be able to have a life AND a private practice Value other people's time Build a life GANTT chart Explore the Hybrid Model Get the kno...
Jun 23, 2021•31 min
Introducing a new podcast format! We continue to do everything we can to give you content that aligns with our philosophy of Education, Duplication and Application in the most effective way possible. This week Brian covers seven steps that he has observed as a common trend for the top 10% of private practice owners. Episode at a glance: Start or expand with the end result in mind Work backward from your goals Know the costs and full risk exposure of going into private practice Learn how to scale...
Jun 16, 2021•29 min
This week we dive right into the nitty-gritty of ways to optimize your operating expenses. This harkens back to our training on the 4 Keys to Practice Success: Environment, Structure, Personnel and Systems of Operations. Jump in to learn how to lead from above as the practice owner, not from below! Episode at a glance: Practice according to the APTA Don’t seek to be liked or admired Make sure your therapists are 85% efficient Follow your stats and metrics Get your quality of care up Coach your a...
Jun 09, 2021•36 min
We start this week’s podcast with a big congratulations to all the new grads out there, and with appreciation for what we have. Brian reminisces about the “do-it-yourself-er” attitude that he had in his early years of practice management, leading to short-term gain, long-term loss. Don’t waste time and energy outside of your strengths. Learn what to outsource! Episode at a glance: Appreciate the value that others can bring to your business Look for opportunities to grow Don’t be the “Do-it-yours...
Jun 02, 2021•40 min
Inspired by some great questions from one of our recent virtual speaking events, today we’re addressing the key to success in private practice - people. We know attracting and retaining top professionals can be difficult. Jump in to learn how to best hire & recruit in the post-pandemic landscape of 2021. Episode at a glance: Aim for live interviews (not Zoom) Hire the person who doesn’t put money first Acknowledge employees personally, and validate them professionally Be more interested than...
May 26, 2021•40 min
Our friend from halfway around the world, Paul Wright joins us to share his expert advice in physical therapy practice management. Paul is a Physiotherapist and former owner of multiple allied health clinics in Australia. Let’s talk about how to achieve the quality of life that you deserve as a practice owner! Episode at a glance: Remove discretion Establish your “non-negotiables” in your practice Find a need and fill it Be careful about partnerships Make the systems the star, not the therapists...
May 19, 2021•54 min
Let’s get back to the basics - What is MEG Academy? Many owners face the challenge of how to convey their vision and communication to the rest of their team. We’re here to connect you with the knowledge that you need to succeed. Do not be the effect of what you don’t know! Episode at a glance: Your staff knows when you’re uncertain Get access to powerful resources Know your button, message and call-to-actions (CTAs) Confront your mysteries Know your average collections per visit! Don’t take on a...
May 12, 2021•42 min
Whether you are new, established, or have been in the game for decades - you need to know how to better market for referrals for your private practice. There is ALWAYS room to grow. Learn successful strategies to stand out to your referral sources and patients in your market. Episode at a glance: Evaluate your practice from the eyes of your consumer Survey your patients (and USE this data) Run the NPS (Net Promoter Score) Find a need and fill it (better than your competitors!) Patients need to k...
May 05, 2021•43 min
I know we did an episode on this topic recently, but we have more to say! This is especially relevant for all of our existing clinics out there. Don’t be the therapist who just “happens” to be a practice owner. Establish a viable and expanding practice that adheres to your policies. Episode at a glance: Wear your CEO hat - know when to outsource Nurture your employees, referrals, and patients Make sure your planning is in place (Business Strategic Plan) Reduce confusion and increase efficiency w...
Apr 28, 2021•42 min
Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this - dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice. Episode at a glance: Calculate your cost per visit - majority are between $45-$55 a visit Do not talk yourself out of your goals Business 101: Find a need and fill it Don’t chase “shiny objects” How to ev...
Apr 21, 2021•43 min
Bright ideas without applicable tools won’t get you anywhere. Confront what you don’t know and learn what areas of your business you should be focusing on. Remember, in the areas where people lack certainty, many will choose to do nothing. Don’t do nothing - grab the steering wheel of your future! Episode at a glance: Do NOT do your own Credentialing Be willing to experience anything Stop running your practice as a democracy Don’t get a partner just to solve your problems Find the right “Why” to...
Apr 14, 2021•51 min
Where do you find dedicated, loyal and accountable employees? Let’s discuss step by step the recruiting, hiring and retention process to learn how to attract the best team players to your thriving private practice company culture. Episode at a glance: For recruiting use APTA website lists, Indeed.com, Facebook Ads, Word-of-mouth, staff referral programs Don’t be desperate Let your staff have a conversation with the applicant Acknowledge and validate for good staff retention How "healthy" is your...
Apr 07, 2021•40 min
This is well understood in the business world. When you decided to go into private practice, did you realize you were actually switching careers? Let’s beef up the skills you need to grow and SOP’s to finally bring your ideal scene to fruition. Episode at a glance: Don’t run your practice with popular vote Don’t be a martyr/victim Survey your staff and patients How "healthy" is your physical therapy private practice? Take the PT Practice Health Check !...
Mar 31, 2021•42 min
Let’s get down to the honest truth of what it takes to succeed as a practice owner. PT School could only get you so far to teach you how to be a great staff therapist. Now let’s dive in and fill in the blanks of how to thrive in private practice management. You have the ability to choose your own future! Episode at a glance: Set daily targets Be honest with yourself Don’t settle through life Be willing to “waste” - keep in your integrity Stop seeking praise and admiration Provide your group with...
Mar 24, 2021•53 min
Should you jump into Mobile PT? The short answer: if it’s right for you and where you are! There’s no one way to do things. Tune in to learn the truths and realities about doing Mobile PT, and how to succeed with it. Episode at a glance: Incorporate cash-based Learn how to keep your therapists above 85% efficiency Don’t use Mobile PT as a distraction from private practice ownership Establish your structure and services you would be providing Do not overlook Compliance Pros: Treatment in the safe...
Mar 17, 2021•44 min
This is one we’ve wanted to cover for a while. Tune in for a conversation on soft skills, personnel management, and how to be an effective middle manager. There’s no need for you to guess - tune in for an action plan on how to successfully manage as a clinical director. Episode at a glance: Establish your Policies & Procedures, Compliance program, and Standard Operating Procedures (SOP’s) Clarify products & establish how you will measure them Consider the art of your communication Be wil...
Mar 10, 2021•35 min
Meet Steve Rapposelli, PT! An experienced physical therapy practice owner, learn his story, how his journey crossed with MEG, and the leadership mindset. Remember: cash-based services equal success in private practice! Find out how you can find a need and fill it in your practice to actually give patients what they want. Episode at a glance: You need cash services to differentiate yourself and add value We need to think of our practice like McDonald’s! Approach your practice like a business You ...
Mar 03, 2021•44 min
Get ready to take notes. Brian delves into the meat and potatoes of how to get into an insurance contract, how to renegotiate your contract, and how to build relationships and communicate with insurance companies so that you have what you need to provide the best care to your patients. Episode at a glance: You have to consider the Hybrid Model (20% of your revenue through cash-based services) Be a business owner first, a physical therapist second Differentiate yourself from other providers in ne...
Feb 24, 2021•47 min
Talk about PTs helping PTs! This week we are honored to interview Dr. Larry Benz, CEO of Confluent Health for a riveting discussion on employee management and communication best practices. Learn how to nurture the ideal company culture for the entire team in your clinic. Episode at a glance: Be creative in your forms of communication Repeat your message for duplication Ask them to respond with what they learned Normalize discomfort - push your boundaries Observe how people respond to you Observe...
Feb 17, 2021•37 min
What does it take to have a patient-centered practice model that affords you the horsepower to be viable, and growing? After speaking to a group of DPT students, Brian was inspired to discuss how to give an abundance of care and how to Startup your dream practice. Tune in to discover how to stand out in private practice! Episode at glance: Identify the right “why” to your problems Get down to your true purpose Give an abundance of care Your brand should be a reflection of your operations You nee...
Feb 10, 2021•38 min
We’re doing something a little different this week. In this episode, Brian rattles through the top questions that he gets from Existing owners and owners looking to Startup - giving specific, actionable advice for owners at every level. Tune in to get some of your burning questions answered! Episode at a glance: Q&A for Existing clinics Q&A for Startup clinics Check out our NEW Packages & Pricing in MEG Academy!...
Feb 03, 2021•46 min
Welcome back! Today Brian breaks down everything you need to know about your two options for today’s Hybrid Model. Tune in to understand the specifics and to eradicate any confusion or gray areas so you can evolve your structure into this incredible new model. Have more questions? Don’t hesitate to reach out! Episode at a glance: The Hybrid Model can be set up in multiple ways: Out-of-network (two tax ID) Hybrid Model VERSUS In-network Cash-based Hybrid Model (one tax ID) 93% of our clients who ...
Jan 27, 2021•40 min
In this episode, we talk about how to look forward and make the changes that you need to make in private practice. You don’t have to go back to living the life you were living pre-pandemic. What do you want most for 2021? Brian has his answers… do you have yours? Episode at a glance: Embrace technology & advanced practice models Get paid FAIRLY for what you do Write up your Ideal Scene & Current Scene Put together your Business Strategic Plan (BSP) Start trusting people and delegating In...
Jan 20, 2021•41 min
Today, Brian is talking to both his existing and startup owners in private practice in this episode. Remember, “MEG” stands for Management Expansion Group. There’s a whole new set of rules for running a business that you need to be aware of, and Poor mindset = Poor attitude. Tune in to get trained and learn Brian’s secrets for growth, development and expansion. Episode at a glance: Get your training at least 6 months before opening your practice Don’t be too much of a “Do-It-Yourself-er” Put in ...
Jan 13, 2021•42 min
Welcome to 2021! In this episode, we start the year strong and honest by addressing the worst mistakes that Brian has both seen and made himself in private practice. Let’s get out of the way those mistakes that create the biggest barriers to running your physical therapy private practice. Let’s talk about what you can do to avoid them! Episode at a glance: Mistake #1: Not doing thorough planning Mistake #2: Lack of knowledge of money management Mistake #3: Lack of appreciation for the value of e...
Jan 06, 2021•46 min
This week, we identify the habits that top CEOs & practice owners have in common, along with the habits that it’s time you break. What is it that you wish you could change? Tune in to learn how to be a better leader and executive today than you were yesterday. Episode at a glance: Your mindset drives your actions You need to be able to part with money You need purpose, metrics and statistics You must be able to lead by example Life habit: Gratitude & servitude Commit to structure Study t...
Dec 23, 2020•42 min
This week, we invite our very own senior personnel from our Credentialing and Billing divisions in MEG! Katie McGinnis and Ali Ferrara share the top reasons why PT owners reach out for help in their respective departments, and what solutions they offer. Tune in to learn the ideal approach to your Billing and Credentialing! Episode at a glance: Top reasons owners come to us for Billing: Owners simply don’t have Billing knowledge or training Staff turnover - they don’t possess knowledge to train s...
Dec 16, 2020•46 min
