PEG Conversation With Barry LaBov, Author, Entrepreneur, Discovering your brand's uniqueness to win hearts, minds and market share.
Episode description
PEG Conversation With Barry LaBov, Author, Entrepreneur,
Discovering your brand's uniqueness to win hearts, minds and market share.
Biography
Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, speaker, and brand strategist. With a core emphasis on differentiation, Barry advocates for leaders to unearth and champion their brand’s distinctiveness to win market share and the hearts of the people who represent it. His book, “The Power of Differentiation,” distributed by Simon and Schuster, embodies this philosophy. As the founder of LABOV, a renowned marketing training firm serving blue-chip clients, Barry is renowned for his infectious energy, creativity, and uplifting message.
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