🎙️ Episode 21 – Season 4 The 2-Year Roadmap to Build Your Pest Control Success Pyramid Are you ready to lay the foundation for real, sustainable growth in your pest control business? In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen. We break down what t...
Jul 19, 2025•51 min•Season 4Ep. 21
On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company. LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, doc...
Jul 12, 2025•36 min•Season 4Ep. 21
✅ Episode Summary This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year. Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year. 👉 It’s 4th of July weekend—right in the middle o...
Jul 06, 2025•57 min•Season 4Ep. 20
🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast , host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control . This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow...
Jun 28, 2025•50 min•Season 4Ep. 19
🔊 Episode Description: In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn. Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a cle...
Jun 21, 2025•43 min•Season 4Ep. 18
In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business. Casey dives into the long-term value of building a strong SEO foundation with service page...
Jun 07, 2025•49 min•Season 4Ep. 17
In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one! If you are serious about being a significant brand in your market, take a listen: How to stand out as a premier pest control company Understand that image is everything. Truck Appearance Tech Appearance Billing/Invoice Website Social Media Door hangers/leave-behinds Ways to be special Birthday cards Holiday cards Mail...
May 27, 2025•45 min•Season 4Ep. 16
In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your con...
May 18, 2025•38 min•Season 14Ep. 15
🎙️ Episode 14 - Season 4 The 2-Year Plan to Build Your Pest Control Success Pyramid Description: In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success. What You’ll Learn: Why recurring revenue i...
May 11, 2025•46 min•Season 4Ep. 14
Today Casey will talk about contact lists for pest control growth: To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software. Organize your own list Tag protocol Have a platin...
May 03, 2025•45 min•Season 4Ep. 13
🎙️ Episode Summary: On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term. Casey also breaks down ...
Apr 12, 2025•46 min•Season 4Ep. 12
🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances. Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to y...
Apr 06, 2025•51 min•Season 4Ep. 11
In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages. We also talk about using Google as a strategy to build your pest control “success pyramid” The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google’s online dominance. P...
Mar 29, 2025•1 hr 11 min•Season 4Ep. 10
In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy. 1. Keyword Research & Strategy What It Is: Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords. How It Applies to a Pest Control Company: Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [locati...
Mar 09, 2025•59 min•Season 4Ep. 9
In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode: 1. GoHighLevel Marketing Software Mastery Setting up automated marketing campaigns to attract & retain customers Lead generation & nurturing with customized pipelines CRM best...
Mar 01, 2025•54 min•Season 4Ep. 8
In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific...
Feb 22, 2025•48 min•Season 4Ep. 7
Video Content for Pest Control. In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following: Vanity video vs. strategic video Content topic clusters for pest control Creating a long term content strategy and sticking with it. Creating simple but effective video with your Smart Phone. Let us know what you think about episodes like this by contacting Casey dir...
Feb 08, 2025•43 min•Season 4Ep. 6
In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely s...
Feb 02, 2025•58 min•Season 4Ep. 5
On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates. A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest ...
Jan 25, 2025•52 min•Season 4Ep. 4
This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow...
Jan 19, 2025•46 min•Season 4Ep. 3
In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control The Shift in Marketing Paradigms Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional methods like direct mail and print ads have given way to digital-first strategies. Today, success in p...
Jan 12, 2025•37 min•Season 4Ep. 2
In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation. Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: https://www.yout...
Jan 04, 2025•57 min•Season 4Ep. 1
In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies. Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025. Please leave us a review to let us know you like our podcast. Follow and s...
Dec 27, 2024•53 min•Season 3Ep. 20
Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coast area of California. Faced with the regulatory problems in CA, Culley has opted to be especially e...
Dec 13, 2024•57 min•Season 3Ep. 19
On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a ...
Dec 07, 2024•1 hr•Season 3Ep. 18
The Pest Control Marketing Domination Podcast Episode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience th...
Nov 13, 2024•1 hr 1 min•Season 3Ep. 17
Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities. In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control c...
Oct 20, 2024•47 min•Season 3Ep. 16
Smarketing For Pest Control In today’s episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth. Benefits: Build great sales and marketing teams Work together to define leads Work together on a strategy to follow up on leads Share defined goals for company growth Create a specific number of new customers we want to attain every month. Work t...
Sep 21, 2024•39 min•Season 3Ep. 15
Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company. Benefits: Easy to understand Outlines a plan to use Provides areas to concentrate on. Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth. In ...
Sep 08, 2024•1 hr 2 min•Season 3Ep. 14
Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services. Benefits: Easy to understand Solves consumer problems Provides easy to understand profit margin Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email ...
Aug 03, 2024•56 min•Season 3Ep. 13
