Build a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm. With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values. But what really sets him apart is his willingness to challenge traditional thinking and embrace innov...
Apr 25, 2024•31 min
A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees ...
Apr 18, 2024•31 min
R. Brent Wisner has made history. The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these co...
Apr 11, 2024•32 min
Want a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more. Micki shares tactical advice on marketing your...
Apr 04, 2024•30 min
What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years. A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month. Get the keys to Reyes’ enduring impact: the...
Mar 28, 2024•29 min
Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new c...
Mar 21, 2024•32 min
When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping. If you’re ready to discover your own blue ocean — Charles ...
Mar 14, 2024•28 min
Clio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any size will find Jack’s advice on growing your firm invaluable. Links...
Mar 07, 2024•29 min
If you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear. In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn. He will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision. The "Vertical Go-To-Market Str...
Feb 29, 2024•33 min
Decades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can transform your case volume. PIMCon Get your tickets for PIMCon HE...
Feb 22, 2024•25 min
Immediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands. Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-aligned experience that earns loyalty and referrals. Paul Bamert, VP o...
Feb 15, 2024•31 min
Dawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp). Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique fe...
Feb 08, 2024•26 min
Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris). Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms. In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI. You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free appr...
Feb 01, 2024•28 min
Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service, and trust. PIMCon Get your tickets for PIMCon HERE. Links Want t...
Jan 25, 2024•25 min
What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst met...
Jan 18, 2024•28 min
Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your...
Jan 11, 2024•19 min
Live chat is an untapped goldmine for lead conversion. Only 6% of law firms use live website chat. And even less use a tool that is effective. To get ahead of the competition, today's guest shows us how implementing the right chat tool can help capture and convert more leads by establishing quick connections. Joe Ruotolo (@joey_roots) from Intaker explains how to leverage chat tools to decrease friction, map client journeys, and gather information for more empathetic connections. Any personal in...
Jan 04, 2024•37 min
This holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankin...
Dec 28, 2023•39 min
We’re back with TopDog Law (@topdoglaw)’s CEO James Helm, a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team. A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate. Learn how proper CRM selection, implementing conditional logic, overcoming...
Dec 22, 2023•54 min
CEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month. James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms. Learn how TopDog Law rose from scrappy un...
Dec 21, 2023•51 min
Referral relationships are a great way to establish a firm's initial book of business. But what happens when a firm owner is ready to grow the practice and diversify case sources? Today’s guest offers a blueprint to making the transition and becoming a thriving practice. Darl Champion once relied on a single dominant referral source to stay afloat. Darl diversified his case sources to scale up and invested in digital marketing to drive direct client acquisitions. This shift away from a referral-...
Dec 14, 2023•32 min
Stand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates (@dmillerlaw),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass...
Dec 07, 2023•30 min
Scaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marke...
Nov 23, 2023•25 min
Over the past twenty years, Jason Melton (@jasonmeltonesquire) has built his Florida-based law firm, Whittel and Melton (@whittelandmelton), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect wi...
Nov 16, 2023•31 min
Think you can't get referrals from opposing counsel? Top litigator Micha Star Liberty (@michastarliberty) proves otherwise. The fierce fighter and founder of Liberty Law (@lbklawyers) explains how running a trauma-informed practice wins cases and referrals. Micha also shares her battles against courtroom bias and personal struggles with burnout. Her candid wisdom will inspire and empower you. In this Episode: Getting referrals from behind enemy lines. How trauma-informed testimony training stren...
Nov 09, 2023•25 min
Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with...
Nov 02, 2023•37 min
With over 700 attorneys across the country, Morgan and Morgan (@danmorganesq) has recovered over $15 billion for clients. So how did they go from a single state practice to a nationwide powerhouse? Today, Daniel Morgan , partner at Morgan & Morgan, pulls back the curtain on the strategic decisions, marketing tactics, and intake processes that fueled their expansion. He provides invaluable insights on how to transform a firm, no matter the size. This is an exclusive masterclass in acceleratin...
Oct 26, 2023•36 min
Brilliant ideas rarely strike when we're burnt out. So how can you get into a flow state and unlock more "Aha!" moments? We all get the same 24 hours. It's up to you to maximize them. Our best thinking happens when we strategically slow down. Today's guest, Joe Sanok, shares simple yet powerful approaches to work smarter, not harder. As host of the #1 podcast Practice of the Practice (@practiceofthepractice), Joe has helped thousands of entrepreneurs optimize their productivity. He's a renowned ...
Oct 24, 2023•37 min
How can lawyers build successful practices without relying on marketing? Renowned personal injury attorney Adam Malone, Partner at Malone Law , shares 24 years of insights handling complex cases. He's won over $500 million for clients, including record jury verdicts like $24 million in Albany, Georgia. Adam even changed Georgia law, striking caps on jury awards. Though his reputation draws 5-7 daily calls, he keeps a selective caseload for deep focus. Adam reveals how he carved out an early nich...
Oct 19, 2023•24 min
Lisa Bloom (@lisabloomesq) is a fighter. As founder of the Bloom Firm (@thebloomfirm), she has secured high-profile victories against the likes of Bill Cosby and Jeffrey Epstein. Though a former Court TV host and bestselling author, Lisa shares how attorneys can effectively market themselves beyond TV. She offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team. Tools in this Episode: How media plays a strategic role in business de...
Oct 17, 2023•24 min
