What if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes (@claggettsykes), he eagerly shares proven tactics - like using big data to pre...
Oct 12, 2023•34 min
Break out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM! Tools in this Episode: How to maximize your ROI when attending a...
Oct 10, 2023•32 min
To build a successful firm from the ground up, you need a rock-solid foundation Just three years ago, Joseph Gates opened Gates Law Firm. He built his firm on stable personal finances, bolstered by a community of peers, and powered by a relentless drive to improve his craft. In today’s episode, Joseph shares the best way to prepare to open a firm and how bar associations helped fuel his growth as an attorney and a business owner. Joseph is continually improving his skills as a trial lawyer. He s...
Oct 05, 2023•22 min
From generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and...
Oct 03, 2023•21 min
Buck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your pra...
Sep 28, 2023•30 min
You need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro, Kyle Roof knows how to rank. Tools in this Episode: How simplicity keeps Google happy, Why you should be nailing on-page content and internal linking, Best SEO practices for firms with multiple practice areas. Links Want to hear more from elite personal injury...
Sep 26, 2023•31 min
How can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap. As founder of Zinda Law Group (@zindalawgroup), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys. In this episode, Jack shares his strategic approach to expansion, breaking down how he evaluates...
Sep 21, 2023•27 min
On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition. Tools in this Episode: Why social media sh...
Sep 19, 2023•42 min
With courage, hustle, and relationship capital, reinvention is possible at any stage of your career. If you've ever considered making a big shift, this episode is for you! After 15 years of prosecuting criminals as an LA County District Attorney, Allyson Ostrowski (@aro.lawcorp) was ready for something new. She took a bold leap and shifted into civil law. She is now a trial attorney at Abir Cohen Treyzon Salo, LLP (@actslaw), focusing on catastrophic personal injury cases. It was a major change ...
Sep 14, 2023•26 min
Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization. If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in to...
Sep 12, 2023•58 min
After a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian (@suzannaesq) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm. The Founder of Suzanna Abrahamian Law Firm (@suzannaabrahamianlaw), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, identi...
Sep 07, 2023•23 min
Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - p...
Sep 05, 2023•29 min
Running a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle. Links Want t...
Aug 31, 2023•20 min
You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO co...
Aug 29, 2023•33 min
Michael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits. Partner at The Lake Law Firm (@thelakelawfirm), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopter o...
Aug 24, 2023•29 min
To get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script, a...
Aug 22, 2023•24 min
Rex Parris (@mayorrrex.parris) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm (@parrislawfirm). Becoming a household brand doesn't happen overnight - it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex created a foundation of complete trus...
Aug 17, 2023•30 min
To gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield. Tools in this Episode: Why geographic exclusion is a stealth tactic to unlock maximum ROI. The right way to invest in digital marketi...
Aug 15, 2023•38 min
Imagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams? Brian Glass (@brianglassesq), Partner at Ben Glass Law (@ben_glass_law), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside training f...
Aug 10, 2023•29 min
AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years. Tools ...
Aug 08, 2023•29 min
Grit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So, how do you transform a firm with inconsistent income into a trusted powerhouse? Managing partner at Hurst Limontes Indiana Injury Lawyers (@hurstlimontesllc), Alexander Limontes shares the financial st...
Aug 03, 2023•37 min
The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to: Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and...
Aug 01, 2023•30 min
Don't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place ...
Jul 27, 2023•40 min
Generating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in n...
Jul 25, 2023•24 min
On today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? ...
Jul 20, 2023•20 min
Transparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence. Links Want to ...
Jul 18, 2023•28 min
Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice ...
Jul 13, 2023•23 min
Are you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year! Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion pos...
Jul 11, 2023•41 min
Depositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history. For Keith, the acc...
Jul 06, 2023•32 min
Adverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David has invaluable insights to share. David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. Read...
Jul 04, 2023•20 min
