How do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight. Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more i...
Jun 29, 2023•36 min
Employee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team. In this special Toolkit episode, Joey offers better ways to go about hiring...
Jun 27, 2023•41 min
Social media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you do...
Jun 22, 2023•22 min
Some of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development. To hear why success in trial is a great way to increase revenue - beyond the setlement -...
Jun 15, 2023•23 min
If the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-h...
Jun 08, 2023•30 min
Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams. Links Want to hear more from elite personal injury lawyers...
Jun 01, 2023•32 min
The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right wa...
May 25, 2023•57 min
Trial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury ...
May 18, 2023•37 min
Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google. Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-ce...
May 11, 2023•38 min
When a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial a...
May 04, 2023•30 min
Litigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource l...
Apr 27, 2023•30 min
Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of fol...
Apr 20, 2023•29 min
Quality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for m...
Apr 13, 2023•39 min
In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? F...
Apr 06, 2023•29 min
Chris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice. Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too. Links Want to hear more from elite per...
Mar 30, 2023•28 min
Ward Law Group (@thewardlawgrouppl) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep you...
Mar 23, 2023•36 min
Nearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow. Forget using HIPPA authorizations. Jered Vishney, CEO and Founder of Archtrival, has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service tha...
Mar 16, 2023•32 min
Mike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm (@855mikewins) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most succes...
Mar 09, 2023•37 min
In marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel. Links Want to hear more fro...
Mar 02, 2023•41 min
In 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through gras...
Feb 28, 2023•30 min
Grace Montealegre, CEO of Persist Communications (@persistcommunications), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequen...
Feb 23, 2023•30 min
Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father. Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with...
Feb 21, 2023•37 min
Samantha (@samanthasparksstl) and sister-in-law Paige Sparks, founders of Sparks Law, are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller ca...
Feb 16, 2023•26 min
Matthew Dolman (@dolmanlawgroup_) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them. In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social...
Feb 14, 2023•33 min
Berry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to ident...
Feb 09, 2023•32 min
Paige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million li...
Feb 02, 2023•29 min
Ashley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special ...
Jan 26, 2023•26 min
Stephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss. Links Wan...
Jan 19, 2023•34 min
Bibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of ...
Jan 12, 2023•27 min
Muhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community. Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust ...
Jan 05, 2023•37 min
