Kasim and Ralph cover 2 nuggets that every digital advertiser needs! Download Ralphs Free PDF on Naming! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down , FREE Find out your Leadership Trust Score at Ready to Lead . Register for our free Founders Board workshop Thanks so much for joining us this week. Want...
Jul 26, 2022•32 min•Ep. 411
Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users? On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive a...
Jul 22, 2022•47 min•Ep. 410
Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Goog...
Jul 19, 2022•16 min•Ep. 409
Did you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual hu...
Jul 15, 2022•13 min•Ep. 408
Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing yo...
Jul 12, 2022•51 min•Ep. 407
You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions. You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered i...
Jul 08, 2022•16 min•Ep. 406
Listen in to hear Ralph and Kasim's favorite tools to use in their business! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Dat...
Jul 05, 2022•55 min•Ep. 405
Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us ...
Jul 01, 2022•16 min•Ep. 404
Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you...
Jun 28, 2022•48 min•Ep. 403
Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Ment...
Jun 24, 2022•21 min•Ep. 402
On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Find out your Leadership Trust Score at Ready to Lead . Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some ...
Jun 21, 2022•35 min•Ep. 401
Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources Mentioned Google Performance Max Solutions 8 Perpetual Traffic Website Perpetual Traffic Survey Follow Perpetu...
Jun 17, 2022•29 min•Ep. 400
Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8! Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & Training Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite...
Jun 14, 2022•43 min•Ep. 399
Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet. Don't forget to join his Free Quiz Funnel Masterclass Resources Mentioned Free Masterclass Front Row Dads Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & Training Thanks so much for joining us this week. Want to subscribe to Perpetual Traff...
Jun 10, 2022•37 min•Ep. 398
Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14. Topics Covered 08:25 - Ryan shares an o...
Jun 07, 2022•43 min•Ep. 397
Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter OUR PARTNERS: 7 Levels of Scale workbook Get Roland’s book, Zero Down , ...
Jun 03, 2022•17 min•Ep. 396
Would you like to increase your revenue 10-20% in one week (or do you hate money)? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing . John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the funda...
May 31, 2022•53 min•Ep. 395
What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months ? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here .) Ralph talks about customer acquisition amplification a...
May 24, 2022•38 min•Ep. 394
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 p...
May 20, 2022•19 min•Ep. 393
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, s...
May 17, 2022•41 min•Ep. 392
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to ...
May 13, 2022•15 min•Ep. 391
Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source...
May 10, 2022•50 min•Ep. 390
This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a ...
May 06, 2022•12 min•Ep. 389
What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attributi...
May 03, 2022•40 min•Ep. 388
Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition . “Marketers didn’t invent the funne...
Apr 29, 2022•11 min•Ep. 387
Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House , to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’...
Apr 26, 2022•44 min•Ep. 386
Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io . This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things ...
Apr 22, 2022•1 hr 2 min•Ep. 385
The only thing worse than not knowing how you failed is not knowing how you succeeded . On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io , to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers...
Apr 19, 2022•36 min•Ep. 384
Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu , and he literally creates a mind-blowing ad from start to finish on the show . You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s w...
Apr 15, 2022•32 min•Ep. 383
This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free . On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and sh...
Apr 12, 2022•32 min•Ep. 382
