What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncov...
Apr 08, 2022•28 min•Ep. 381
This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency , and Ralph owns a Facebook Ad agency .) Both co-hosts are speaking at AdWorld next month, and Ra...
Apr 05, 2022•45 min•Ep. 380
On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss . The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great. Listen to the Ready to Lead Podcast Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. IN THIS EPISODE YOU’LL LEARN: What leaders need to know about human psychology Tips for transitioning fro...
Apr 01, 2022•43 min•Ep. 379
As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change every thing: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand wha...
Mar 29, 2022•46 min•Ep. 378
What in the heck is the metaverse really , and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will gro...
Mar 25, 2022•21 min•Ep. 377
It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? In other ...
Mar 22, 2022•32 min•Ep. 376
If you’re running Google ads, you need to get on board with Performance Max immediately . On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8 , to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the...
Mar 18, 2022•28 min•Ep. 375
OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Find out your Leadership Trust Score at Ready to Lead . Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes an...
Mar 15, 2022•51 min•Ep. 374
Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever —Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whin...
Mar 11, 2022•23 min•Ep. 373
Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability , to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting proces...
Mar 08, 2022•1 hr 4 min•Ep. 372
OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland’s book, Zero Down , FREE Find out your Leadership Trust Score at Ready to Lead . Register for our free Founders Board workshop Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite...
Mar 04, 2022•14 min•Ep. 371
LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked , a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited ab...
Mar 01, 2022•46 min•Ep. 370
When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6...
Feb 25, 2022•24 min•Ep. 369
Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck . Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouT...
Feb 22, 2022•28 min•Ep. 368
It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but...
Feb 18, 2022•28 min•Ep. 367
When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly , an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasivenes...
Feb 15, 2022•37 min•Ep. 366
Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11 ’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG ...
Feb 11, 2022•31 min•Ep. 365
You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11 , to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good informatio...
Feb 08, 2022•48 min•Ep. 364
Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta , and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campa...
Feb 04, 2022•42 min•Ep. 363
It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better ...
Feb 02, 2022•48 min•Ep. 362
A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, b...
Jan 28, 2022•22 min•Ep. 361
Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way? In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng , to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on ...
Jan 25, 2022•42 min•Ep. 360
In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online...
Jan 21, 2022•44 min•Ep. 359
Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital , to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in ...
Jan 18, 2022•1 hr 2 min•Ep. 358
If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, bein...
Jan 14, 2022•1 hr 2 min•Ep. 357
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez , a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as th...
Jan 11, 2022•1 hr 4 min•Ep. 356
Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency . Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are don...
Jan 07, 2022•45 min•Ep. 355
There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency . In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great ...
Jan 04, 2022•50 min•Ep. 354
What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Hors...
Dec 31, 2021•1 hr 8 min•Ep. 353
Everybody wants their clients to be happy, but it doesn’t just happen by default. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company . Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, ...
Dec 28, 2021•53 min•Ep. 352
