Carrots, not sticks: building tech for autonomous teams, with Levi’s Zach Crittendon

Zach Crittendon has a background as a marketer, software developer, and now software architect at Levi Strauss & Co. And when we asked him what he's most proud of, he said it's that the tools he builds for the marketing team help them to work autonomously, and make their lives easier. 

In this episode, he shares:
- Why one of his proudest achievements is the content technology set-up at Levi's
- What it takes to build and maintain tech that supports autonomous marketing teams 
- Why the marketing team reacted to a feature built for them with a "look of horror"... and what happened next 

Timestamps:
01:28 Why the content management system is one of Zach's proudest achievements at the company
04:07 Why the 'internal' user experience is 50% of many technology implementation projects
06:49 How to build and implement technology that supports collaboration
07:41 Why Zach's transformation for the marketing team scared people at first - and how he helped bring them on board
12:32 Don't force adoption of tools or features - here's what to do instead