Meet Tim and Harrison, the tech leaders behind LADbible Group's relentless innovation. They discuss how the company has repeatedly reinvented itself to stay ahead in the ever-changing world of social media. Recorded live in LADbible's Manchester offices, the episode captures the energy of a team committed to embracing change, shedding technological debt and creating a culture of continuous improvement.
Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra , Head of Martech and Digital Acquisition at Banco Itaú . In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees. Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation jo...
Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But Jasper de Jong , Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet sho...
Earth Reiser , Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice on goal-setting, the importance of having a strategic vision as a business, and how to bridge the gap between this vision and actionable objectives. She also shares why she's excited about the rise of Artificial Intelligence (AI), discussing how she leverages it in her work today, and its potential for increasing organizational efficiency. 01:06 The Importance of clear goals 04:06 The balance between top...
Earth Reiser , the Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice for navigating the murky waters of customer data and analytics, and how brands need to be mindful of customers' desire for privacy. She discusses the implications of the increasing call for privacy across various platforms, and why it's important to gather and use data ethically for decision making. Earth also offers advice on marketing analytics, and the art of asking the right questions when using ...
Earth Reiser , the Director of Strategy and Innovation at Topgolf Callaway Brands shares insights on the company's transformation journey. Earth shares how Topgolf Callaway Brands restructured its technology and business model around empowering its employees and customers. She provides advice on bridging the gap between business and technology, balancing a north star vision with the necessity for flexibility, and building a strong composable strategy. Listen in to learn why a monolithic structur...
In this episode, we check in with some of our first guests, sharing what they've been working on over the past year - and their advice for anyone looking to embark on a transformation in 2024. Bob Howland , Chief Digital Officer at Dawn Foods , explains how composable technology helps their company to effectively cross-pollinate content between their e-commerce and corporate sites. Jon Richards , Head of Digital at Golfbreaks , shares how composable architecture provides time-saving benefits. Da...
A year recap of customer experience transformation: the Contentstack team reflects on 2023's major changes in tech and comms landscape, and offers advice for the year ahead. Discover what's next for personalization and AI, and how businesses can make their composable initiatives more successful given all the changes that have shaped the year behind us. This episode features: Jasmin Guthmann , Head of Corporate Communications, Contentstack Vasu Kothamasu , GM and Head of Engineering, Contentstack...
How do you introduce agile to a business, or an area of the business, that's unfamiliar with it? Damir Dimitrovici, Senior Website Manager at FREE NOW led a digital transformation of the technology stack at FREE NOW in just five months, while also introducing agile practices. He shares his experiences, lessons learned and what he would do differently. Tune in for advice on change management, digital transformation, and the balance of trust and responsibility when leading a project in a large org...
Damir Dimitrovici, Senior Website Manager at FREE NOW, transformed FREE NOW's marketing site from a monolithic system to a headless setup in a short five months. Damir explains what key decisions he made, how the move prepared the European mobility company for the future, and his top advice for composable transformation. Timestamps: 01:08 About FREE NOW 02:25 The drivers for transformation at FREE NOW 03:56 Key decisions in the transformation process 06:17 The benefits of a composable architectu...
Sky Group has cracked the code to developer-led innovation, and Oliver Cavanagh (Lead Developer) and Richard Mace (Senior Product Manager) are here to tell us how. From agile thinking to collaborative practices, learn how Sky's unique approach empowers developers to own their projects, experiment fearlessly, and transform ideas into reality. Listen for advice on how to foster happier developers and supercharge innovation inside your enterprise. Timestamps: 01:10 Richard and Oliver's background a...
Sky is one of Europe's leading media organizations, and since going composable, they've created a revolutionary way inside the business for content editors to create and update websites without involving developers. It's called Sky Websites, and it won the Contentstack Experience Awards in 2023. Project leads Richard Mace , Senior Product Manager and Oliver Cavanagh , Lead Developer, join the show to talk about how Sky Websites was created, how it's helped to both developers and content editors ...
Deep dive into taking a traditional brick and mortar business into the digital age. Bjørn Kreijen , Director of Digital and eCommerce at Boels equipment rental company, shares his firsthand experience of starting a digital department from scratch with a team of just three people, and steering an 8,000 employee enterprise onto the path of digital transformation. Learn about: The unique strategies that guided Boels' digital revolution Creating customer journeys instead of traditional "personas", w...
How to create a disruptive brand from scratch, but in an industry that spans hundreds of years of tradition? Crystal Langley and Alex Tanck join this bonus episode of the new Content Series to share how they did just that for wine startup Sommsation . Learn how they used data-driven approaches to create a new brand, how they built out the brand's first integrated campaign, how they pulled all of that through the brand's digital channels - and advice they have for other creative teams. Check out ...
In the second part of our anniversary celebration, we're revisiting one of our cornerstone themes - People Changing Enterprises. Join us as we recap the insightful conversations with guests who have mastered the art of driving change from within their organizations. We'll give you three strategic lessons on making change happen, and three super tactical tips you can use today to make change stick. Whether you're a seasoned change-maker or just starting out, this episode is packed with actionable...
Join us in celebrating a remarkable milestone - People Changing Enterprises is turning one! In this special anniversary episode, we're taking a journey back to where it all began, exploring our most captivating insights from the past year. And what better way to kick off this anniversary special than revisiting one of our most talked-about subjects: Composable Digital Experiences, featuring our stellar lineup of guests who've generously shared their expertise with us. Timestamps : 01:02 Jurre va...
Narisa Wild (Informa) shares how the company introduced an innovative "digital skills index" to raise digital literacy across the organization. She also shares the keys to effective digital transformation that are crucial for any digital leader embarking on any change initiative. Tune in to gain practical strategies and a fresh perspective on how to empower people at all levels of the business to create a stronger digital foundation for a future-ready enterprise. Timestamps: 01:28 What were Nari...
This week we dive into the complex topic of content migration with Narisa Wild , who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to offer new opportunities, not just for migration, but for taxonomy, content, and the events space overall. Timestamps: 1:06 What does Informa do? 1:43 ...
This week we explore the topic of developer experience with REI's Kat Valdre and Jason Greeley. They take us behind the scenes of platform engineering at REI and how the two of them think about creating the best possible experience for developers working on these platforms. Kat Valdre is the Engineering Manager of the REI Platform Organization, and Jason Greeley, Solutions Architect, manages content and experience at REI. Collectively, Kat and Jason bring a wealth of knowledge in creating user-f...
Kat Valdre and Jason Greely from the REI Platform engineering team share their composable transformation story. They discuss the challenges they faced while decomposing their monolithic architecture and their approach to building trust across the organization as they embark on a years-long transformation. Their transparent and refreshing perspective on tech transformation will resonate with anyone who feels their progress is slower than they (or their organization) would like to move. Kat and Ja...
Keith Mazanec (Director Software Engineering, Brad's Deals) returns to share the company's in-depth transformation story, highlighting the content lifecycle automations that made the biggest different for content teams as the company moved from legacy to composable. This session was recorded live at ContentCon 2023.
We hear time and time again that digital transformation has less to do with technology and more about helping people to change the way they think. But how do you actually do that? Our guest today has a proven formula. Jurre van Ruth is leading a major digital transformation for the Dutch postal service. Today, he shares the secrets to his success - and the acronym is "FEAST". 00:57 FEAST: How to make sure everyone is excited about change from beginning to end 01:35 Fun - creating engaging and en...
What is a composable digital experience platform? What are the key capabilities that it must represent? Where do you start in building one? How do you know if you are successful - what metrics should you look at when, and how do you communiate to business and IT stakeholders along the way? Dutch postal service PostNL's Jurre van Ruth (Strategic Program Manager, Composable DXP) has the answers. In this episode, he tells the story of the company's digital transformation from monolithic technology ...
When Juliette Olah joined Booking.com , she created a comprehensive editorial strategy - but that strategy needed a more robust content management technology behind it. In this episode, she takes us through how she built a business case for headless CMS, how she got the green light for it, and what the new technology will enable for the brand in the years to come. Timestamps: 01:15 The state of content tech at Booking.com when Juliette started at the company 01:33 Juliette's vision for content t...
Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass! Timestamps: 1:01 Juilette's role 1:20 The state of editorial at Booking.com when Juliette joined 2:22 The key elements of an editoria...
Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive. Timestamps: 01:18 How Susan got from a career in sales to being CMO 02:03 Todd's e...
Today we talk to a Director of Engineering who went from IT to retail sales and back about what he's learned. From taking a career leap of faith, to CX lessons learned on the retail floor, this episode is a must-listen for anyone in a customer experience oriented industry... or anyone looking to make a career change. Timestamps: 1:11 Keith's backstory - how he got from computer programming to retail and back again 2:52 The "aha" moment that sparked Keith's journey back to technology 4:51 What wa...
Moving to composable technology almost never happens all at once. There is a transition period. How do you help teams make the most of the composable technology, while easing the transition between old and new? Keith Mazanec, Director of Software Engineering at Brad’s Deals shares how they used a composable content technology with automation capabilities (Contentstack) to create an easy transition that improved the lives of content editors straightaway - and created a better experience for every...
How do you create a successful transformation when markets are unstable and business changes are inevitable? Brad's Deals re-imagined their content technology and created a new world that the content teams had to adapt to... And then the market conditions turned and the whole company had to adapt again. In this episode, hear from Director of Software Engineering Keith Mazanec about the lessons he's learned for creating change while building trust through turbulence. Timestamps: 1:00 Why content ...
Every company pays lip service to building a great culture where people trust each other, feel free to challenge each other, and openness and transparency are the name of the game. But building that kind of culture doesn't happen without work - and more importantly, a set of principles against which to work. Andreas Westendörpf (CTO, Emma Sleep) has transformed several organizations from slow and complex to agile and innovative - and he says the company culture must transform along with the tech...
