Pelvic PT Rising - podcast cover

Pelvic PT Rising

Nicole Cozean, PT, DPT, WCS & Jesse Cozeanwww.buzzsprout.com
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!
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Episodes

We Should All Be Oncology Rehab Providers: An Interview with Alex Hill

Incredible conversation with PelviCon speaker Alex Hill! She might be the only person in the country double-board certified in both oncology and pelvic health. We introduce her PelviCon topics, what every rehab provider needs to know about oncology care, how to better help the trans population, and Alex shares her clinical superpower! Don't miss this wide-ranging conversation and pick up on clinical pearls from someone who is truly trailblazing in our field. If you're going to be joining us at P...

Jul 22, 202445 min

How Insurance Companies Dictate Care

How much of our daily lives as rehab practitioners is dictated by insurance companies? Whether you're a current (or future) business owner or a clinician in an insurance-based world, it's important to realize how much insurance companies control. Those of us in the cash-based world talk a lot about how insurance dictates care. But what do we really mean by that? In this 'sode we go through how insurance companies shape the landscape of pelvic rehab. They shape the finances of rehab business. The...

Jul 18, 202430 min

Finding Your Tribe of Practitioners for Multi-Disciplinary Care

One thing the recent Vulvodynia Symposium did (and you can still grab the recording if you haven't already) was remind us of the amazing practitioners who are out there. We're often frustrated with physicians or other members of the medical profession for negative patient stories and interactions. And it's definitely valid to be frustrated when a patient reports being dismissed or brushed off! But this is a reminder there are some incredible, deeply thoughtful, caring and skilled specialists out...

Jul 15, 202425 min

Pelvic Health PTs and OTs: Restoring Common Sense to the Conversation

We've noticed the conversation around and between pelvic health PTs and OTs has devolved over time. The pelvic health rehab specialty is growing, and that's fantastic for all of us and our patients. But that also leads to growing pains. We hope this conversation provides some context, restores civility and gets to back to having productive conversations. We start by going through some facts we can all agree on. The first is that Pelvic OTs CAN and SHOULD be treating in pelvic health. You'll have...

Jul 08, 20241 hr 4 min

Fighting 'Shiny Object Syndrome': An Interview with Jenn Perna

How do we stay focused on what really matters in business? In this 'sode with Rising Coach Jenn Perna, we discuss how damaging 'shiny object syndrome' can be in the business. When we start to lose our focus on the reason we started the practice and look for 'easy' answers in business, we dilute our energy and end up going nowhere. You'll also hear about how Jenn grew Vivid Women's Health, why she elected to keep her clinic focused only on women's needs and how she has optimized the practice to s...

Jul 04, 20241 hr 3 min

How to Grow as a Newer Pelvic PT/OT

If you have less than 5 years of pelvic health experience, what should you be prioritizing? We got so many messages after last week's episode on '20 pet peeves' about internal. Many of you asked what courses to take or where we had learned these different techniques. So we wanted to put together a 'sode for all of you who are new(er) to pelvic health. Three major things we cover in this 'sode 1) Where you work matters, especially early in your career. If you can, prioritize regular mentorship fr...

Jul 01, 202426 min

3 Things To Consider When Investing in the Business

When we consider investing in something in PelvicSanity, we use three simple questions to help us make a decision and sort through all of the marketing 'buzz' out there. So here are the things to consider: 1) Is it financially safe? Can you actually afford the program or coaching? How would you break-even on the program? Often it's helpful to break this into new patients. If each new patient is worth about $1,500, how many patients would you need to make it pay for itself? This is the one non-ne...

Jun 27, 202424 min

20 of Nicole's Biggest Pet Peeves about Internal

In this 'sode, Nicole is challenged to give her 20 biggest pet peeves with internal treatment is done or taught in just 20 minutes! You'll have to check out the 'full sode for the list, but they include... Using too much lube. Gloving both hands. Constantly asking 'are you ok?' (there's a better way) Sitting at the end of the table And giving 'Swirlies' Check it out, and see if she makes it! Business Accelerator Program - Doors Close Thursday (6/27)! Doors are now open for the Business Accelerat...

Jun 24, 202424 min

How We Fell In Love with Business Coaching

We pull back the curtain and talk about our love of business and helping others in their business journey in this 'sode. We know how hard it is to run a business. How much time it takes. How much mental energy. How much risk. How many evenings and nights and weekends thinking about the business. And we wanted to lighten the load for others who are doing the same. You don't have to go it alone! Whether you're brand new in business or an experienced veteran with multiple clinicians and years of ex...

Jun 20, 202433 min

5 Mistakes in Getting Clinical Buy-In for our Patients

How can we get better buy-in from our patients, reduce self-discharges and help our people finish their full plan of care? Regardless of your work setting, getting clinical buy-in is critical to getting the outcomes our patients want. In this 'sode we go through the five biggest mistakes we see in that process of getting buy-in and keeping our patients engaged and motivated through their full plan of care. Hope this helps! Accelerator Cohort #3 - Doors Open Thursday (6/20)! For any pelvic health...

Jun 17, 202424 min

5 Mistakes with Business Systems You're Probably Making

Business systems streamline the practice, save you time, ensure a consistent product and a great experience for your patients. They keep you organized. They allow you to hire. They're also chronically overlooked! Systems are what people are talking about when they say "work ON your business, not IN your business". But how do we do that? It's a reason Business Systems are one of the 3 Pillars of the Accelerator Program (along with Marketing & Sales and Clinical Excellence). These systems will...

Jun 13, 202422 min

5 Questions about Treating Male Patients

Male patients are an awesome group to work with and chronically underserved by our system. But there's also a lot of concerns and misinformation about working with men. We go through the five most common questions we get about treating male patients! With how pelvic health education has been structured, many of us don't get training in treating male patients or rectal treatment immediately. For some it might be months or years before we are able to add these important skills to our practice. Thi...

Jun 08, 202428 min

5 Marketing Mistakes You're Probably Making

Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor. So why do we consistently see people getting marketing so wrong? It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or industries, but not in pelvic health. It's why we've created the Business Accelerator Program, and why Marketi...

Jun 06, 202423 min

Business Ownership (Definitely!) Isn't For Everyone

Often there's a rosy picture painted of business ownership, but the hidden reality is entrepreneurship is hard, anxiety-producing, and definitely not for everyone. We firmly believe anyone listening to this podcast CAN start their own business, but just because you can doesn't mean you should. There's a myth that business owners have unlimited time flexibility, financial freedom and wealth, and are sipping pina coladas on a beach on Wednesday mornings most weeks. In fact, you'll confront all of ...

Jun 03, 202424 min

10 Biggest PelvicSanity Business Mistakes (Ugh!)

We've been promising it for a while now, but here are 10 huge mistakes we've made as PelvicSanity business owners. As painful as many of these are to relive, we hope you learn from them. The reason we do business coaching is to create the resources and help we wish had been available for ourselves! There are always going to be mistakes in business and things you would do differently in hindsight, but we'd love for you to learn from our mistakes instead of making them all yourselves! Now that we'...

May 30, 202443 min

Happier at Work #4 - Are you working in the right place?

Is where you work working for you? If it is, we need to celebrate it. If not, it might be time to look for another position. Let's start with this - no position is perfect. The best setting, time with patients, flexibility scheduling, reduced documentation, stress, quality of management, job responsibilities, fun coworkers, nice treatment rooms, great patient population....the list of things goes on and on. So what's most important to you? Our advice is to make a list of your top-3 attributes. I...

May 27, 202430 min

10 Ways Cash-Based Practices INCREASE Access to Care

We hear it from PT schools, insurance-based practices and even worry about this as cash-based business owners - are we 'decreasing access to care' by not contracting with insurance companies? The rise of cash practices has dramatically INCREASED access to care over the last 5-10 years. It's driven the rapid growth of our specialty and field. It's not to say we don't need insurance-based practices. We absolutely do. Increased choice is important to provide the best care to patients. But we also n...

May 23, 202435 min

Happier at Work #3: 3 Easy Happiness Boosts at the Office

Continuing our series on 'Happier at Work', we have 3 easy tips to improve your work experience. If we decide work can be a source of fulfillment, growth and purpose then it's incumbent on us to do the little things to make it as good as possible! Here are three suggestions from this 'sode to get your mind working... Take the initiative and plan something. You have a big impact on the culture of your workplace. Get your coworkers together for a Happy Hour. Recently at PelvicSanity one of our tea...

May 20, 202422 min

The CEO Mindset: An Interview with Hannah Strom

We dive into community workshops, a CEO mindset, leading a team and integrating your past experience into your Clinical Ethos in this 'sode! You won't want to miss this conversation with Hannah! Hannah is a member of the CEO Boardroom Program and a Rising Coach for other business owners - in this 'sode, you'll hear why her experience is so valuable for others who are growing their own practice. On the clinical side, you'll hear how Hannah has integrated her yoga practice and Eastern medicine tec...

May 16, 202442 min

Happier at Work #2: The Myth of "Work-Life Balance"

Is the term 'work-life balance' actually making us unhappier? This 'sode explores how to be happier at work and build actual balance into your life. The assumption when we use the phrase 'work-life balance' is that work takes away from 'life.' Every minute spent working subtracts from your happiness. The only way to be happier is to work less. Except we have to work. So work is a necessary evil, to be endured, so we can 'live' outside our work hours. Seems like a pretty bleak perspective, doesn'...

May 13, 202430 min

Enjoy the Business Process: An Interview with Kat Terrian

Can you become a successful solopreneur, prioritize your family and create a business that truly works for you...all while enjoying the process? In this 'sode you'll hear from Kat Terrian, Rising coach and founder of Rythm Pelvic Health. She made the deliberate choice to stay as a solopreneur (even when she could have easily continued to grow) because it fit her life and priorities. Kat's practice grew more slowly in the beginning than she would have preferred. She was doing all the right things...

May 09, 202450 min

Happier at Work: 3 Mental Habits for Better Work Life

This month, we're going to be doing a series on 'Happier at Work.' Our rates of stress and burnout are high. If we want long, productive careers where we help the most people we have to be taking care of ourselves! In this 'sode we go through 3 mental habits Nicole has used to practice for nearly 20 years and that we try and cultivate in our team at PelvicSanity. First is being ready to receive your patient. If you're rushing into work at the last minute you can feel behind, rushed or frenetic a...

May 06, 202423 min

Invest In Your Team: An Interview with Brittany Sargent

Fascinating conversation with Rising business coach and CEO Boardroom member Brittaney Sargent! A leader in the OT space, she's built a multi-site, 5-clinician, multi-disciplinary practice in just the last three years. And all coming off maternity leave with three little ones at home! We discuss her clinical philosophy, why she works with 'clients' and not patients, how to run a multi-disciplinary team of OTs and PTs, and how she invests back in her team to create an amazing place to work. We'll...

May 02, 202449 min

Vagus Nerve Treatment - Not Just for Pelvic Pain

When many of think about nervous system downregulation and treatment, pelvic pain springs to mind. But this is something that is critical for all types of patients. Nervous system safety is a prerequisite to healing! Intellectually I think we would all agree with that, but often we jump into treating diagnoses like incontinence, prolapse, constipation and more without ensuring our patients are firmly inside a 'Zone of Safety'. It's definitely both/and, not either/or! Vagus nerve treatment techni...

Apr 29, 202422 min

MOAR You: An Interview with The Movement Maestro

Can't wait for you to hear this conversation with Shante Cofield (aka The Movement Maestro)! In addition to being one of the most authentic people we know, Shante is an expert in all things Instagram and online business. We cover a ton of ground in this interview. We hear about Shante's journey from from patient care to teaching to online business. She discusses work-life balance, creating content, knowing your 'enough' and more. As we get practical we discuss using Instagram for a brick-and-mor...

Apr 25, 20241 hr 20 min

When Patients Are Complex, Get Simple

Where does your mind go when you have that complex patient. The one with pages of medical history. Who has a pre-written timeline for you. Or who is undergoing testing for multiple other conditions? One of my clinicians at PelvicSanity was asking me about a patient like this. And she was genuinely complex! I think often our assumption is a complex patient requires complex treatment. We have to get everything 'right' - the right interventions, the right referral at exactly the right time. Or that...

Apr 22, 202427 min

Am I Ready to Hire a Clinician?

What do you need in place before you're ready to hire another clinician? We always say the decision to hire - especially another clinician - is as big as the decision to start your practice. You want to make sure you're hiring because it's something you really want to do - not because you're busy, or you feel bad about a wait list, or because someone told you it was easy. You'll need to make sure you have the patient volume to support your new hire (and your own schedule). Even more importantly,...

Apr 18, 202427 min

"We're the Cool Kids Now": An Interview with Dr. Carrie Pagliano

Can't wait for you to hear this conversation with Carrie Pagliano, past Academy President, course creator and founder of Carrie Pagliano Physical Therapy. Clinical and business pearls abound in this conversation - enjoy! One of the most powerful points of this conversation was hearing from Carrie how she deliberately structures her business to support her time with family and her personal life. She is not willing to compromise time with her family for her business and is unapologetic about it. W...

Apr 15, 20241 hr

Am I Ready to Hire an Admin?

This is a topic we've changed our perspective on over the years of coaching - when are you ready to hire an admin? And hiring is never something to be taken lightly. It's not as simple as 'just hire an admin' and life will be better. You have to create all the systems for them. Onboard them to get them up to speed. Continue to train them, manage them, and lead them. Bringing on employees as just as big of a decision as starting your own practice. But if you're looking to grow beyond yourself, br...

Apr 11, 202421 min

Leaning Into Your Passion: An Interview with DocJenFit

So excited to bring you this conversation with Dr. Jen Fraboni (aka @DocJenFit)! Jen has been a pioneer for physical therapists in the online space and finding new ways to connect and serve our people. We talk clinical philosophy, her journey from treating patients in the clinic to online mogul, the joys and challenges of motherhood while running a business, how to work with your significant other, and more! Absolutely love Jen's perspective on our field and how she's expanding our vision of wha...

Apr 04, 202451 min
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