If you want your business to change, you have to make changes. It seems simple, but if you want your business to be different by the end of 2024, now is the time! We'll go through our Accelerator Program (registration opens Dec 28th) for cash-based pelvic rehab businesses. The program focuses on three major areas of business: Sales & Marketing, Business Systems & Clinical Excellence. Check out all the details and make sure you're on the wait list if you'd like to join us in transforming ...
Dec 21, 2023•35 min
A sequel to one of our most popular 'sodes, we're tackling '$#it That Needs To Be Said' about business ownership. Bite-sized things we feel are extremely important, but haven't merited their own 'sode yet. They include: Business Ownership isn't for everyone. You won't necessarily make more money than you were making working somewhere else, and you definitely won't be working less (at least to start). You will be pushed out of your comfort zone. Business growth will require personal growth Carefu...
Dec 18, 2023•35 min
The journey from solopreneur to business owner as you hire is filled with challenges and responsibilities you may not expect. In this 'sode we attempt to shed light on the significant changes you'll encounter when you decide to grow beyond yourself. We decided to stop the list at 7, because we could have listed literally everything ;). But here are some of the biggest ways things change: Your Role. You'll transition from being the treating clinician to being more focused on filling your clinicia...
Dec 14, 2023•36 min
It's the story we've promised to tell, of how Nicole got fired! Well, not technically. Technically her resignation was accepted early, suddenly and without warning ;). But we tell you the story for a broader point on how to handle an employee transition. Whether you're an employee trying to leave on good terms and do everything right by your (former) employer and patients, or a clinic owner trying ensure you handle a transition with grace, this 'sode will have helpful strategies for you. We tack...
Dec 11, 2023•50 min
How do we get over some of our money mindset issues and limiting beliefs? By changing our money lens. Want to hear how? Check out the full 'sode! Oscar Wilde once said "a cynic is someone who knows the cost of everything and the value of nothing." Most of us use a 'cost' lens. And we compare in our minds what something costs versus what it 'should' cost. Or if it goes over some arbitrary number in our heads it's 'expensive'. It's what people thought when Starbucks came out. Five dollars for a cu...
Dec 07, 2023•31 min
In this 'sode we pull back the curtain on the economics of pelvic rehab. We'll discuss both the type of practice you work in and how you are actually compensated. We're talking pay, benefits and all the things! How your employer is paid makes a big difference in the environment they can provide. There's a big difference between insurance-based practices, out-of-network (and still billing insurance), or cash-based practices. Finally, we cut through the clutter surrounding compensation in the heal...
Dec 04, 2023•45 min
How do you get to 'Happy as a Little Clam' in your business? Are you already there? What do you need to take the leap? We believe (and have seen with working with 400+ businesses) there's five different phases of business. The Oh, $#i! Phase - Everything feels overwhelming, you don't have systems in place, you're not sure where to find your next patient and you're worried you're 'doing it wrong' the whole time The Hustlin' Phase - You're more clear on your direction, but everything is a grind. I...
Nov 30, 2023•30 min
We're talking PelviCon 2024, speakers, logistics, details and a few Thanksgiving thoughts before PelviCon tickets go on sale on Black Friday. First, we're so thankful for all of you listeners! When we first started this podcast we could never have imagined we'd be almost 400 'sodes in and have so many loyal listeners. We're deeply grateful for every single one of you. We're going through all the details of PelviCon! If you're on the fence about joining us, make sure you check it out! We talk abo...
Nov 22, 2023•32 min
Ever feel you need a little extra 'spark'? We've all certainly been there - we welcome Jessica Reale back to the podcast to discuss PelviCon 2024, our speakers and how to 'ignite' your career. We take you behind the scenes of PelviCon 2024: Ignite! Inspired by a PelviCon attendee who was about to leave pelvic health but was re-energized by the conference and stayed in the field doing what she loved. We discuss the incredible speaker lineup from all over the world! Michelle Lyons (Ireland) Taryn ...
Nov 20, 2023•29 min
Have you ever felt frustrated your patient wasn't ready to make a change? Didn't prioritize what you thought was most important? Or ignored your recommendations for their plan of care? Continuing our 'You're Not the Arbiter' series, we discuss how we can take it personally when a patient isn't ready to do what we suggest or change according to our timeline. In this 'sode we share some of the most pivotal stories of Nicole's career and how to set aside our own judgment and ego when it comes to ou...
Nov 16, 2023•33 min
Are you letting your own money mindset issues - whether you work in an insurance or cash-based practice - get in the way of your patient's success? It's important to realize our patients come to us for our medical advice. Not our financial planning expertise! So how often are you thinking about your patient's finances? And when we say it out loud....doesn't it feel a little condescending to be making financial decisions for someone else? Deciding - based on our own money mindset - what is 'worth...
Nov 13, 2023•32 min
In the final installment of our mentorship series, we discuss how to create an amazing mentorship program for others. Whether you're a practice owner, clinical director or currently being mentored, you'll learn about different types of mentoring and get ideas on how to craft a true mentorship program. We discuss the different options for mentorship and how you can mix-and-match these to create a comprehensive program. These include: 1:1 Mentoring Time Group Mentoring Skills Lab Curating content ...
Nov 09, 2023•30 min
Your mentorship (or lack of) will shape the entire rest of your career. It's that important - especially if you have less than five years of experience in pelvic health. And let's get real. You aren't 'owed' or entitled to mentorship. Many employers won't value your professional development the way you will. You are only 'owed' what the employer has promised - no more, and no less. As a mentee, there are a few things to be thinking about to get the most out of mentorship. It's important! Where y...
Nov 06, 2023•29 min
What exactly should be included in mentoring? Is it just learning additional clinical skills? In this 'sode we dive into what mentorship can (and should) be! 1) Clinical Skills - It's certainly important to learn new clinical skills. New techniques or tools in our toolbox. But sadly, this is where the idea of mentorship stops for many employees and businesses. (And this is also something they can just send you to a con-ed course for!). 2) Patient Management - The biggest missing piece of mentors...
Nov 02, 2023•30 min
What is mentorship, and what should we be looking for? Mentorship is the single biggest factor in your career progression, but we have a lot of misconceptions about what it is (and isn't). We're going to be spending the next few 'sodes talking about mentorship. In this first 'sode of the series, we're talking about myths or misconceptions about mentorship. What is mentorship? Why are 'case conferences' just about worthless? Why do so many places promise mentorship but abandon that promise? We'll...
Oct 30, 2023•31 min
Does it make sense to run paid ads (Google, IG, Facebook, etc.) for your business? In this final installment of our 4-part Marketing Series, we discuss 'lighter fluid' for your business. Just like lighter fluid, paid ads can be a shortcut to igniting your marketing fire. They can get things started or help you build up as you hire a new therapist. It's also a terrible base for a fire. Many people throw a lot of money in the fire on paid ads they don't really understand or paying someone else to ...
Oct 26, 2023•27 min
Do you find yourself always treating in the same position when you do rectal with your patients? (Or not feeling comfortable doing rectal at all)? It's not unusual to get stuck in a rut with how we position our patients. But I believe we can get so much more information when treating in different positions. I'll often treat in several different positions, and they often change through the course of treatment. We go through all of these in detail in the Rectal: Evaluation & Treatment course (...
Oct 23, 2023•34 min
If you needed to get patients into your practice next week, how would you do it? Kindling is an important part of your marketing fire. It burns quickly (getting patients in the door). It gives us time to get the bigger 'logs' burning. And it's how most of us start out getting people in the door early in our business. In this 'sode we talk about some of the most common 'kindling' for getting the phone to ring: Workshops Social Media Free Screenings Email Marketing However, if you build your entir...
Oct 19, 2023•22 min
In this 'sode, we flip how you're prioritizing rectal evaluation and treatment on it's head! We'll give some specific case studies, but this is the framework from the Rectal Course on how to prioritize rectal with your patients. It divides your cases into: Crucial Important Helpful Unnecessary Critically, we generally put far too few of our patients into the 'crucial' or 'important' categories - at least 75% of patients belong in these categories! It's rare for rectal treatment to be only 'helpf...
Oct 16, 2023•31 min
Ready to ignite your practice’s growth? Picture your marketing strategy as a roaring fire. Those large logs are the core of your plan. They might be a challenge to set ablaze, but once they catch, they provide lasting warmth and light. Big marketing logs include practitioner marketing, SEO, website design, word of mouth, Google Reviews, and more. Most of these strategies won't get you patients overnight, but they will provide the long-term, sustainable leads your practice needs. So how are you d...
Oct 12, 2023•21 min
Do you feel like rectal treatment is a 'last resort' in your practice? We go into why many practitioners are far more comfortable treating vaginally than rectally (it has a lot to do with how many of us were trained). But without rectal evaluation and treatment, we're literally missing half (the anal triangle) of the pelvic floor! When rectal is a 'last resort', a few things can happen. Either: We don't d it at all for our patients We only do it in 'obvious' situations - bowel complaints, tailbo...
Oct 09, 2023•26 min
How do you build a comprehensive marketing plan that keeps the phone ringing and your schedule full? We suggest building a marketing 'fire'. It's a balance of big logs, kindling and the occasional squirt of lighter fluid. In this 4-part series on marketing, running through all of October, we'll be talking about building this fire and how to make your marketing more consistent and fruitful. Business Accelerator Program If you're a business owner looking to take your practice to the next level, ma...
Oct 05, 2023•23 min
One of our biggest challenges with timeliness is the 'Chatty Cathy.' These are some of our best patients. They're super sociable and often fun to work with. But they make finishing a session on time a challenge. We've gotten this question/comment from many of you, and this 'sode is inspired by a post from one of our mentees in the Business Accelerator program (www.pelvicptrising.com/accelerator). Really, there are three reasons this might be a problem for you in your practice. Politeness. You ar...
Oct 02, 2023•28 min
Has the idea of 'passive' income with an online course crossed your mind? In this 'sode we pull back the curtain on online courses and business with our 'ABCD' approach. We'll discuss the complexity of creating an Audience, Building trust, Converting to customers and Delivering the product (the ABCDs of online business). We share our massive failures and successes when it comes to online business, what we've learned along the way and what you should think about before deciding to create online c...
Sep 28, 2023•31 min
Are you skipping over evaluating and treating the ischiorectal fossa (IRF)? It's often a major driver of symptoms and an issue in almost all patients. We start with an anatomy review - you know anatomy is evidence! - and why the ischiorectal fossa is so important. Then we'll talk about how to evaluate and treat the tissue. Externally I think this is probably one of the most important areas to be looking and often gives the biggest 'bang for your buck' with treatment. Yet many of the out of town ...
Sep 25, 2023•24 min
Wondered about expanding into a second location? It's one of the most common business questions we get. I think we often get caught up in what's 'next.' Or the fear of missing out on an opportunity. But it it aligned with your goals for starting a practice? We've had the opportunity to expand to a second location several times over the history of PelvicSanity, and have turned them down each time. We'll explain why, and the lessons we've learned from helping other practice owners build into a sec...
Sep 21, 2023•29 min
We've talked about managing flares, but can we prevent them in the first place? In this 'sode we dive into what actually causes a flare, how to prevent them from happening and make sure your patient is prepared if symptoms do increase. We also discuss the complicated balancing act between treating so timidly you aren't making a change vs. repeatedly flaring your patients. In order to prevent flares you'll need to address two things: the irritability of the tissue and the irritability of the pati...
Sep 18, 2023•23 min
Have you seen how the ripple effects of running late can upset your entire day? Or had patients comment on your timeliness? Or just been stressed about getting to your next patient on time? In today's 'sode, we addressing timeliness head-on. We'll talk about why punctuality is so important for both ourselves and our patients, the reasons we find ourselves running behind and the path to better time management. You'll get suggestions on transitioning between patients, dealing with 'chatty Cathys' ...
Sep 14, 2023•30 min
How do we protect ourselves from burnout, provide better care and ensure we stay in our role as the clinician? You guessed it - boundaries. We take the mystery out of boundaries in this 'sode, discussing how we can set them in our physical space, our emotional connections and with both our verbal and non-verbal communication. Boundaries aren't just about saying 'no' - they mean you can say 'yes' to the things that are most important! PelviCon 2023 Recording For those who aren't able to make it t...
Sep 11, 2023•23 min
On the eve of PelviCon, we give you a sneak peek behind the scenes! We sit down with Jessica and Andrew Reale, co-founders of PelviCon to discuss the humble beginnings of the conference, what makes it different and what you'd be surprised to know about the event. We didn't want to just make a learning opportunity. We wanted PelviCon to be the type of event that can be a turning point in your career. For those joining us at PelviCon, we can't wait to see you in person! Make sure you're bringing t...
Sep 04, 2023•29 min
