Why you should listen Discover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue. Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business. Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them achieve better financial outcomes. Imagine having someone handle your sales follow-up that is 100% ...
Feb 11, 2025•32 min•Ep. 591
Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visual industry map that highlights their journey and pain points. Then, I'll discuss how building an industry-specific sandbox allows clients to interact...
Feb 06, 2025•6 min•Ep. 590
Why you should listen Learn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money. Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization. Learn valuable tips on avoiding mistakes when integrating AI into your business processes. This will help you streamline operations effectively. Are you feeling overwhelmed with daily operations while tryin...
Feb 03, 2025•46 min•Ep. 589
Why you should listen Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales. Discover five essential design principles that can transform your website into a powerful marketing tool. Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities. Do you have a website that you're embarrassed to show off? You're not alone. Many tech consultants feel "website shame," and it can...
Jan 27, 2025•33 min•Ep. 588
Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems. Resources and Links Previous episode: 586 - Do Google Ads Work for Tech Consultants with John Horn Check out more episodes of The Paul Higgins Show Subscribe to our YouTu...
Jan 23, 2025•5 min•Ep. 587
Why you should listen Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness. Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape. Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience. Are you struggling to generate leads beyond referrals and partnerships? In this epi...
Jan 20, 2025•28 min•Ep. 586
Why you should listen Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly. Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally. Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts. Are you struggling to share your valuable insight...
Jan 13, 2025•37 min•Ep. 585
Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet. Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successf...
Jan 06, 2025•7 min•Ep. 584
As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me. In this episode, I’ll be highlighting the top 10 episodes from this pa...
Dec 26, 2024•11 min•Ep. 583
Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season. As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends. Whether you’re ...
Dec 19, 2024•4 min•Ep. 582
Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders. I discuss how AI is not only changing our workflows but also reshaping the en...
Dec 16, 2024•7 min•Ep. 581
Why you should listen Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients. Hear about a successful campaign, showcasing how effective data management can lead to significant business growth. Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the tech consulting space. Are you struggling with messy CRM data and finding it hard to attract new cli...
Dec 09, 2024•29 min•Ep. 580
Why you should listen Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques. Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice. Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills and business acumen. Are you a Salesforce partner feeling overwhelmed by lead generation and seekin...
Dec 02, 2024•30 min•Ep. 579
Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction? In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can lead to successful sales. With practical tips and a proven structure for proposals, this episode is a must-listen for anyone looking to improve their sa...
Nov 28, 2024•8 min•Ep. 578
Why you should listen Learn how to effectively connect business needs with technical solutions, ensuring your projects meet user and organizational goals. Discover why the role of business analysts remains crucial in an AI-driven world, emphasizing the importance of communication and empathy. Understand the benefits of joining the Salesforce Business Analyst Virtual Community, which offers support, resources, and networking opportunities. In today’s rapidly evolving tech landscape, the role of t...
Nov 25, 2024•34 min•Ep. 577
Why you should listen Discover how Nao ERP can streamline inventory management within the Salesforce ecosystem, addressing a common pain point for small businesses and SMEs. Learn how Nao ERP stands out against complex ERP systems by offering seamless integration and user-friendly features. Gain insights on how effective communication and understanding client needs can drive revenue and strengthen relationships as a system integrator. Are you struggling to meet your clients' inventory needs whil...
Nov 18, 2024•35 min•Ep. 576
Are you losing deals because you jump straight into your pitch without fully understanding your client's problems? In this episode, I discuss the critical skill that separates average tech consultants from exceptional ones: the art of asking powerful questions. Drawing on my experience mentoring tech consultants and insights from over 300 interviews, I highlight the importance of effective questioning to uncover the true issues and their business impact. I share practical frameworks for context,...
Nov 14, 2024•8 min•Ep. 575
Why you should listen Discover how traditional contact centers are evolving from cost centers to revenue-generating hubs. Learn how AI agents can enhance customer interactions and drive revenue growth, backed by real-world examples. Understand how Regal.io is positioned to integrate seamlessly with existing tech stacks to improve customer experiences. Are you frustrated with outdated contact center software that prioritizes cost-cutting over customer satisfaction? In this episode, I chat with Al...
Nov 11, 2024•25 min•Ep. 574
Why you should listen Discover why Andrew Jacoby believes hiring a virtual assistant (VA) is essential for business growth and how it differs from common narratives. Learn about the beliefs that foster trust between business owners and their virtual assistants, making collaboration more effective. Understand how Good Shepherd Staffing not only helps entrepreneurs but also supports communities in developing countries. In this episode, I sit down with Andrew Jacoby from Good Shepherd Staffing to d...
Nov 04, 2024•30 min•Ep. 573
Feeling overwhelmed by the multitude of marketing strategies available to tech consultants? In this solo episode, I summarize a comprehensive marketing playbook designed to help you build a solid foundation and grow your tech consultancy. Drawing from my experience and a recent case study with a Zoho consultant, I outline a four-quarter approach to marketing that will reduce overwhelm and allow you to focus on what truly matters. Resources and Links Marketing Plan Playbook Share your feedback on...
Oct 31, 2024•8 min•Ep. 572
Why you should listen Learn why Clay is essential for tech consultants and how it can streamline your revenue processes. Gain insights into specific examples of how Clay can enhance the efficiency of your SaaS operations. Understand how implementing Clay can increase revenue for you and your clients. Are you tired of wasting valuable time on outdated client data management? In this episode, I chat with Yash Tekriwal, Head of Education at Clay, about how tech consultants can leverage Clay to impr...
Oct 28, 2024•37 min•Ep. 571
Why you should listen Learn how to shift your approach to process improvement with Derek Mains, an expert in operations and process engineering. Discover the powerful M4 method—Map, Measure, Manage, and Motivate—that can streamline your processes and enhance team performance. Gain practical examples and strategies that you can implement immediately to improve efficiency and effectiveness in your business. Are you struggling with inefficient processes that hinder your SaaS business growth? In thi...
Oct 21, 2024•37 min•Ep. 570
Are you struggling to create compelling content and sales messages due to time constraints and budget limitations? In this solo episode, I address this common pain point tech consultants face. I’ll explore how AI agents and crafted prompts can revolutionize your content creation process, allowing you to save time while enhancing the quality of your messaging. Join me as I share practical strategies and examples tailored specifically for tech consultants, empowering you to leverage AI effectively...
Oct 17, 2024•10 min•Ep. 569
Why you should listen Gain valuable knowledge from Merv Small, who has over 12 years of experience building a successful ServiceNow practice. Learn how to maximize the platform's capabilities and drive value for your organization. Discover Merv's unique approach to generating leads through ServiceNow and personal networks, providing actionable strategies that you can implement in your own business. Explore how ServiceNow can effectively complement other platforms like Salesforce, and learn how t...
Oct 14, 2024•37 min•Ep. 568
Why you should listen Discover how to transform project-based work into a sustainable, recurring revenue model. Learn from Tom Hall about leveraging verticalization and the Zoho platform to enhance your business. Gain actionable tips on building your brand through events, social media, and creating a "moat" around your product. Are you struggling to transition from project-based work to a sustainable, recurring revenue model? In this episode, I chat with Tom Hall from BluRoot about the challenge...
Oct 07, 2024•37 min•Ep. 567
Are you struggling to close deals because you're too focused on your services? In this solo episode, I discuss a critical topic for tech consultants: understanding profit from the owner's perspective. I also share a valuable lesson learned from my time at Coca-Cola. If you want to refine your sales approach and foster stronger client relationships, this episode is packed with insights and practical tips to help you succeed. Resources and Links Take the Podcast survey Join the Tech Collective Pre...
Oct 03, 2024•7 min•Ep. 566
Why you should listen Learn the steps Greg took to successfully exit his tech consulting business after a decade. Discover how Greg leveraged content to drive growth and expedite the sales process. Understand the importance of a remuneration plan that motivates your team and ensures business continuity. Are you feeling uncertain about how to plan your business exit? In this episode, I speak with Greg Poirier, founder of CloudKettle, who shares his journey of building a tech consulting firm with ...
Sep 30, 2024•39 min•Ep. 565
Why you should listen Learn how outsourcing to top talent, particularly from the Philippines, can help you scale your business effectively. Hear a compelling example of how a Chief of Staff role transformed a client’s business operations and growth trajectory. Understand the common misconceptions about hiring remote talent and how to shift your mindset for growth. Are you feeling overwhelmed by the countless tasks on your plate, struggling to find time to grow your business? In this episode, I c...
Sep 23, 2024•32 min•Ep. 564
Feeling stuck while watching others in your industry thrive? In this solo episode, I dive into the secrets of high-performing tech consultants and what truly sets them apart. Inspired by a listener's question, I outline five key traits that successful partners share: continuous learning, tight niches, strong company culture, diversified revenue streams, and personal branding. If you're ready to elevate your consulting game, this episode is packed with actionable insights! Resources and Links 497...
Sep 19, 2024•9 min•Ep. 563
Why you should listen Discover how to choose the right niche for your services business while launching a successful product. Learn how to identify and solve the right customer problems that can lead to product success. Understand the infrastructure and investment needed to launch a product alongside your service offerings effectively. Are you running a services business and considering launching a product but don’t know where to start? In this episode, I talk to Sandeep Banga from Acutedge abou...
Sep 16, 2024•28 min•Ep. 562
