If you're waiting for your SaaS partner to bring more business, you should rethink your go-to marketing strategy. Doug Davidoff , a HubSpot Elite Partner, is here to explain why you shouldn't rely on your partner for getting leads and how inbound continuous to work to get you leads. He also shares his sales process and a unique approach to keeping conversations going. Links: 411 – Show Notes Doug’s LinkedIn Profile Doug’s Twitter Account Imaging Business Development Cloud Consultants Collective ...
Aug 01, 2022•46 min
You know your sales process is working when you’re getting the right leads for your product or service into the funnel. In this episode, Peter Coy , a Zoho Authorized Partner and certified consultant, will share the sales qualification process that keeps him busy. He will also go through how he uses paid advertising on LinkedIn and manages remote teams. Links: 410 – Show Notes Peter’s LinkedIn profile Prodigm Website Zoho Cliq Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn ...
Jul 25, 2022•43 min
When I worked at Coke, we never stopped presenting sales strategies, and that really turned me off from having them in my own business. I swore I'd never have one. But once I started scaling my business and taking it to the next level, I realised I needed one. In this solo show, I explain why business owners need a sales strategy, what should be in it, and how you get there. Links 409 - Show Notes Cloud Consultants Collective SendSpark Sales Strategy Framework Fast Track Program Connect With Pau...
Jul 21, 2022•19 min
For small and midsize business (SMB) owners, choosing a vertical to focus on brings many challenges. But the benefits, in the long run, outweigh the uncertainty of niching down. The key here is to know how to pick the right vertical for you, and Harry Brelsford is here to guide us through it. He is the founder of SMB Nation , author of 21 books on technology and business topics, and has 20 years of SMB technology experience. During our conversation, he shares his 12 rules model and the business ...
Jul 18, 2022•45 min
Measuring the performance of your business is maybe the most challenging task for a business owner. There are so many things to factor in that it gets really confusing. Marcel Petitpas is here to explain what are the things you need to measure to improve your lifestyle. He’s the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. During the conversation, Marcel also shares why delivery margin is so important for that profitability a...
Jul 11, 2022•48 min
Have you hired mentors and coaches and then never listened to their advice? I’ve been there. The funny thing is that the same it’s happening in my business. But why would you ignore advice from someone who can help you scale your business? And what is the worst it could happen if you wouldn’t? Links 406 - Show Notes Cloud Consultants Collective Sendspark The National Golf Club Fly Over Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentoring Emai...
Jul 07, 2022•11 min
More and more SaaS and cloud products are hitting the market. And when the average business owner generally uses at least eight pieces of software every single day, integrations become a priority. Today, Ryan Lunka , CEO of Blended Edge , shares the future of integrations. In this episode, you will learn what partner integration best practices are, the lessons Ryan learned selling SaaS products to big enterprises and what’s the best option between an in-house or a third-party integrations team. ...
Jul 04, 2022•34 min
HubSpot is one of the leading tech tools in the market for businesses of all sizes. In this episode, Islin Munisteri , co-founder of Theia Marketing and a HubSpot Platinum partner agency, talks to Paul about how the platform can help you scale your business. You will learn why HubSpot is a good choice and where the platform is heading, how to use data triggers to find leads for your agency, and, finally, how using AI will help you improve your sales calls. Links 404 - Show Notes Islin’s LinkedIn...
Jun 27, 2022•37 min
Running your own business is one of the hardest jobs in the world. Making your own decisions is exciting but also somehow terrifying. So, If you don’t have a coach or mentor guiding you through this adventure, Paul pulls together eight questions you can ask yourself to self-evaluate your process. He also shares some examples from his own experience. Links 403 - Show Notes Cloud Consultants Collective Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @...
Jun 23, 2022•12 min
Partnering is a sales approach that’s been working for years for the big players in the tech industry. But cloud consultants and SaaS partners are also finding great benefits in it. On this episode of the Accelerate Sales Podcast, Vince Menzione , CEO of Ultimate Partnerships and a former GM at Microsoft, shares insights on scaling through partnerships. You will learn how tech ecosystems work, and the roles partnerships play in them. Vince also explains why Microsoft is gaining share and what to...
Jun 20, 2022•34 min
We all heard about productivity a little too much. But what about efficiency? Yvi Heimann strongly believes that when you focus on efficiency instead of productivity, you will positively impact your business. She is a Business Efficiency Consultant helping digital entrepreneurs automate their business so they can dominate their industry. During this episode, she also explains how you should automate your sales funnel to make it work, why ClickUp is kicking butt, and how to get leads consistently...
Jun 13, 2022•45 min
Welcome to episode 400 of the Accelerate Sales podcast. That’s right, episode 400! During this solo show, Paul takes you through a short journey across the key moments that led him to get to 400 episodes of his podcast. Links 400 - Show Notes Cloud Consultants Collective Hyperise Leadjet Book Like A Boss Triggr Sendspark Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank You for Tuning In!...
Jun 09, 2022•12 min
How automated is your sales process? Business owners often get overwhelmed with all the technology available to “make your life easier”. Kevin Snow, CEO of Time On Target, is here to help us make sense of all of it. He is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level. In this episode, we will learn how automation really helps our sales process, and his closing approach called, not close, get closure. Links 399 - Show N...
Jun 06, 2022•39 min
Are you one of those salespeople who hates data entry and hopes for a simpler CRM that actually help you do your job? We might have a solution in our hands. Sunny Paris , co-founder and CEO of noCRM , explains why salespeople should not use a CRM. He is a multi-entrepreneur and an expert in developing innovative SaaS start-ups. In this interview, he shares how noCRM helps the follow-up process, how the custom script generator improves your qualification calls and what are the best people to use ...
May 30, 2022•38 min
Links 397 - Show Notes Cloud Consultants Collective Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank You for Tuning In!...
May 26, 2022•11 min
Cloud and SaaS companies have worked with partner models for a long time. What is the best one? Rod Moynihan , director of BAC Partners and an elite HubSpot partner, is here to share his experience with this and some of the biggest brands in the world. In this episode, you will learn why the HubSpot partner model is winning over other cloud partner models, if the sales roles even exist in the future and if partners need to be there for sales. And finally, why services will improve and how you ca...
May 23, 2022•38 min
Data syncing is one of the functionalities that keeps a business running smoothly. If your marketing, sales and customer service are on the same page, everything else will work. In today’s episode, Aron Gosselin , Strategic Partnerships Manager at HubSpot , shares his experience helping hundreds of native SaaS integrations. You will learn the benefits of two-way sync of data and how HubSpot data sync works, illustrated by some use cases. Links 395 - Show Notes Aron’s LinkedIn HubSpot Ecosystem H...
May 16, 2022•36 min
There are all kinds of professional groups across social media platforms. We're mostly there to find solutions/help/advice from people who are or were in our shoes at some point. But do you know how to build sales from those groups? Paul shares three stages of building sales from groups and how you could apply them to your business. Links 394 - Show Notes Cloud Consultants Collective Hyperise Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentori...
May 12, 2022•7 min
Having the best team on board is the key to success, but hiring is not an easy task. George Brooks is here to save the day. He is the CEO of Crema , a digital product agency specializing in design, technology, and innovation culture for the world's most creative-thinking organizations. In this episode, you will learn how to recruit amazing talent in a tight marketplace, what roles you really need to recruit, and how content works for sales and attracting high-quality talent. Links 393 - Show Not...
May 09, 2022•43 min
If you still think Instagram is not the platform for B2B companies, think again. Corey Walker reveals tons of actional tips, so business owners start using reels to grow their business. She is the president of The Marketing Specialist , co-author of Instagram for Dummies, Instagram for Business for Dummies, and a how-to guide for using Instagram to market your business. In this episode, we will all learn the benefits of using Instagram and LinkedIn to accelerate our sales and how you can get in ...
May 02, 2022•42 min
Are you one of the lucky ones who has never got a spammy pitch on LinkedIn? Very doubtful. We all get them, and we're all guilty of sending some of them. But in the pursuit of improving LinkedIn reply rates, Paul has tried different strategies. In this episode, he shares the best practices and the benchmarks you should be hitting, what is working for him at the moment, and how you could improve your rates. Links 391 - Show Notes Cloud Consultants Collective Sendspark (code: acceleratesales) Hype...
Apr 28, 2022•13 min
If you’re only doing LinkedIn outreach and want to open up to cold email, you need to listen to this interview. William Wang is here to explain why we should combine cold email and social selling to accelerate our sales. During this conversation with Paul, he shares insider tips on how you nail cold emails, such as not using your primary domain to send those emails. Willam is the founder of Growth Labz , and he specializes in helping B2B businesses get qualified leads to find their dream clients...
Apr 25, 2022•39 min
Links 389 - Show Notes Cloud Consultants Collective Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank You for Tuning In!...
Apr 18, 2022•31 min
If you’re still in the early days of growing or scaling your business, defining your ideal client profile could be your biggest challenge. You want to serve a broader audience and focus on a specific target market at the same time. Paul’s advice is to get super niche, and you’ll start seeing some traction in a few months. In this episode, he explains how he gets super niche using The 5 ones from Taki Moore and gives some real examples. Links 388 - Show Notes Cloud Consultants Collective Sendspar...
Apr 14, 2022•10 min
Marketing Technology, better known as MarTech, is getting bigger and bigger as business owners look for the right tools to achieve their business and marketing goals. Dan McGaw , the godfather of MarTech, is here today to share his wisdom on picking the right apps from an ocean of 9,400 currently available. He also shares some MarTech that you've probably never heard of but should be using, the future of MarTech, and the role that marketplaces will play. Links 387 - Show Notes Cloud Consultants ...
Apr 11, 2022•29 min
The investment call is the result of a lot of work on your and your team's behalf. So if you got to this point, you better do it right to close more sales. During this solo show, you will learn what exactly is an investment call and what is the structure I came up with after all my years of sales experience. Links 386 - Show Notes Cloud Consultants Collective Sendspark (code: acceleratesales) Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentori...
Apr 07, 2022•10 min
Links 385 - Show Notes Cloud Consultants Collective Connect With Paul On LinkedIn On Facebook On Twitter: @ PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank You for Tuning In!...
Apr 04, 2022•36 min
Have you heard of 'The result itself is only a means to an end'? During this episode, Paul explains what is the 80/20 of closing sales that most business owners might be missing. He also gives examples and shares a resource where you can find out more about it. Links 384 - Show Notes Cloud Consultants Collective Sendspark (code: acceleratesales) Connect With Paul On LinkedIn On Facebook On Twitter: @PaulHiggins555 On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank Y...
Mar 31, 2022•8 min
Video email is becoming the standard when looking to personalise your communication. During this interview, Bethany Stachenfeld , co-founder of Sendspark , shares details on a product they created to help sales teams to connect to customers and build relationships using personalised video. You will learn 30 to 300% increase in your sales by using personalised video, but most importantly, where to use video and what videos to send in your sales funnel. Finally, Bethany shares how Sendspark uses v...
Mar 28, 2022•30 min
During Paul’s 29 years in business, in corporate and as a business owner, he documented daily reflections to learn from his experiences. In this solo show, he shares some of the lessons he learned along the way. Links 382 - Show Notes Cloud Consultants Collective Hyperise Leadjet Outfunnel Connect With Paul On LinkedIn On Facebook On Twitter: @BuildLiveGive On Instagram: @paulhigginsmentoring Email: Paul@ paulhigginsmentoring .com Thank You for Tuning In!...
Mar 24, 2022•13 min
