443 – Moving From Services To Products with Tom Burton
Episode description
If you are doing services and have an idea to productize it, this is the podcast for you.
We cover:
- Change from service to product funded by a client.
- How to leverage Sales Force to build a vertical solution.
- Changing B2B sales and how to adapt.
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.
Today, Tom is an investor and co-founder in LeadSmart Technologies, which has developed an innovative and unique CRM and collaboration platform that enables businesses to visualize what is taking place with their prospects and customers and proactively assist these prospects and customers in reaching the Revenue Zone.
He also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth.
Tom graduated from the University of California, Santa Barbara, with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife, Lorin.
Links
- 443 - Show Notes
- Tom's website
- Tom's LinkedIn
- Tom's Book
- Cloud Consultants Collective
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