333 - Sales Enablement with Craig Potts - podcast episode cover

333 - Sales Enablement with Craig Potts

Sep 06, 202134 min
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Episode description

For those who come from the corporate world, the term sales enablement might sound familiar. However, for small business owners, it has been a methodology out of reach for years. Why? It was simply not affordable for many in the past.

But what is sales enablement, and what does it do for your business? Craig Potts from Orchid Black is here to answer these and more questions around this topic. He shares six steps to transform sales, six elements around messaging, and sales enablement platforms that you can now use in your consulting business.

 

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