Find Your Flow in Packaging Design with Gene Portnoy | Ep 77

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. 

In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone.

3 things you’ll get from this episode:

1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again.

2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you.

3) Allow yourself to get lost in the work.

Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones.

Links from the show:

Gene Portnoy on LinkedIn
Work and Company

Evelio Mattos on LinkedIn
Package Design Unboxd on LinkedIn

IDP Direct - Factory Direct Packaging

Diecut Templates - Packaging Dielines

Specright - Packaging Specifications Management

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