Let's design your packaging - / eveliomattos Download the tools to design your own packaging - https://idpdirect.com/design-guides/ Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams...
May 05, 2025•29 min•Season 21Ep. 205
Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Ba...
Apr 20, 2025•30 min•Season 21Ep. 204
Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a desi...
Mar 24, 2025•54 min•Season 21Ep. 203
What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influ...
Jan 06, 2025•20 min•Season 21Ep. 202
Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We...
Dec 05, 2024•46 min•Season 21Ep. 201
Trump won, now what? How will his regulations change packaging? Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing chang...
Nov 09, 2024•28 min•Season 21Ep. 200
Have a Packaging Question? DM here: https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shaping a brand's identity and engaging its audience on multiple levels. By examining Base Design's comprehensive and world-building approach, the episod...
Oct 26, 2024•27 min•Season 20Ep. 199
Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos : Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek : Adam Peek has been a prominent figure in the packaging industry for ...
Oct 17, 2024•43 min•Season 20Ep. 198
Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experie...
Oct 11, 2024•43 min•Season 20Ep. 197
We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design. Adam Peek: Ad...
Sep 25, 2024•38 min•Season 20Ep. 196
The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy tha...
Sep 19, 2024•51 min•Season 20Ep. 195
In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold marketing moves. The episode kicks of...
Sep 09, 2024•31 min•Season 20Ep. 194
Learn how to build a profitable career in design with Fred Hart. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his strat...
Sep 04, 2024•39 min•Season 20Ep. 193
We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design industry with an ext...
Aug 29, 2024•57 min•Season 20Ep. 192
About the Guest(s): Miguel Arevalo : Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation i...
Aug 26, 2024•35 min•Season 20Ep. 191
Episode 190 with James Victore, drops the career advice you need to hear right now. James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received numerous accolades throughout his career. Now residing in Texas, James focuses on educating and inspiring creatives through workshops, coaching, and...
Aug 21, 2024•53 min•Season 20Ep. 190
If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn: https://www.stckmn.com With a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for h...
Aug 15, 2024•1 hr 11 min•Season 19Ep. 189
Need packaging help? Click here to just ask! Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated ...
Aug 08, 2024•32 min•Season 19Ep. 188
In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned pro...
Aug 02, 2024•49 min•Season 19Ep. 241
Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here: / contdinthecomments Lear...
Aug 01, 2024•11 min•Season 19Ep. 186
About the Guest(s): Cameron Worth : Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through IoT-enabled packaging and products. Recently, SharpEnd received significant investment from Fedrigoni Bain Capital, ensuring the continued growth and i...
Jul 25, 2024•44 min•Season 185Ep. 19
Get help with your packaging:https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines. Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more a...
Jul 17, 2024•32 min•Season 19Ep. 186
About the Guest(s):Tim Silman Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize. Join Evelio Matt...
Jul 07, 2024•14 min•Season 19Ep. 183
Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat... About the Guest(s): Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on ...
Jul 01, 2024•7 min•Season 19Ep. 182
Get help with your packaging from Evelio: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Co...
Jun 27, 2024•26 min•Season 19Ep. 181
Amazon gets rid of their plastic air pillows and shifts to paper void fill packaging. Is paper actually better than plastic? How companies making paper out of seaweed may be damaging the ocean floor in the race to replace fossil fuel plastic. How New York defeat the latest plastic packaging bill and set the state back in its path to a sustainable future. Get the latest in packaging industry news, stripped from the headlines with the industry's PVU (Packaging Victim's Unit) dun-dun. Join Evelio, ...
Jun 24, 2024•32 min•Season 19Ep. 180
Need packaging, talk to Evelio: https://www.linkedin.com/in/eveliomattos/ Wanna work with Robot-Food? https://www.robot-food.com Simon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marki...
Jun 20, 2024•16 min•Season 18Ep. 179
Discuss your packaging with Evelio Mattos Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into valuable materials for various industries. In this enlightening episode, Evelio Mattos sits down with Tom Jackson, co-founder of Honest Ocean, to discuss...
Jun 20, 2024•34 min•Season 18Ep. 178
Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here: https://www.linkedin.com/in/eveliomattos/ Support our sponsors: Order packaging manufactured factory-direct from IDPdirect.com Manage your packaging specifications globally with Specright.com Learn more about dissolvable papers from Smartsolve.com About the Guest(s): Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative wat...
Jun 08, 2024•44 min•Season 18Ep. 177
Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media...
May 23, 2024•39 min•Season 18Ep. 176
